When you accept cookies on a website, you cannot tell whether the cookies are used for tracking your personal data or not. Shaoor Munir’s machine learning model does that. On the show today, the Ph.D student at the University of California, discussed the world of first-party cookies and how he developed a machine learning model that predicts whether a first-party cookie is used for tracking purposes.
Liza Gak, a Ph.D. student at UC Berkeley, joins us to discuss her research on harmful weight loss advertising. She discussed how weight loss ads are not fact-checked, and how they typically target the most vulnerable. She extensively discussed her interview process, data analysis, and results. Listen for more!
Growing your podcast to the point of monetization is not a walk in the park. Today, Rob Walch, the VP of Podcast Relations at Libsyn talks about podcast advertising. He discussed how advertising works, how to grow your audience and some blueprints to being a successful podcaster. Listen for more.
When we search for products in e-commerce stores, we do not care what goes on under the hood to generate the results. However, there may be an intentional algorithmic effort to gravitate us toward a particular product. On the show, today, Abhisek Dash and Saptarshi Ghosh discuss their research on fairness in the search result of Amazon smart speakers.
Chances are that you have bought a product online majorly because of the reviews you saw. Unfortunately, not all reviews are genuine. Today, Rajvardhan Oak shares some insight from his research on fraudulent Amazon reviews. He explained the inner workings of fraudulent reviews and revealed key insights from his qualitative and quantitative study.
While we give attention to textual data on the web, many do not know the unique power of echo interactions with smart devices for ad targeting. Today, our guest, Umar Iqbal joins us to discuss his study on using Amazon Smart Speakers for ad targeting. He gave interesting revelations about how voice data is captured and analysed for ad purposes. Listen to find out more.
Rajan Udwani, an Assistant Professor at the University of California Berkeley joins us to discuss his work on AdWords with unknown budgets. He discussed the previous approaches to ad allocation, as well as his maiden approach that introduced randomization for better results. Listen for more.
Today, we are joined by Piotr Niedźwiedź, Founder and CEO of Neptune.ai. Piotr discusses common MLOps activities by data science teams and how they can take advantage of Neptune.ai for better experiment tracking and efficiency. Listen for more!
Affiliate marketing creates an opportunity for marketers to gain a commission by promoting a product or service. Cookies are typically used for tracking and the advertiser whose product or service is being featured pays the marketing only on transactions. Today's episode covers those approaches and is also a story of conflict between two large companies and how one affiliate marketer got caught in the middle.
Cameron Ballard joins us today to discuss his work around YouTube conspiracy theories. He revealed interesting observations about conspiracy theories on YouTube including how predatory ads are most common in conspiracy theory videos and how YouTube’s algorithm subtly works for predatory ads.
Eric Zeng joins us to discuss his study around understanding bad ads and efforts that can be taken to limit bad ads online. He discussed how he and his co authors scrapped a large amount of ad data, applied a machine learning algorithm, and commensurate statistical results.
NaLette Brodnax, a political scientist and an Assistant Professor in the McCourt School of Public Policy at Georgetown University joins us to discuss her work on analyzing digital advertisements for political campaigns. She used data for electoral campaigns on Facebook to answer questions that help us better understand how digital ads affect the outcome of elections. Click here for additional show notes! Thanks to our sponsor! https://neptune.ai/ Log, store, query, display, organize and compare ...
Have you ever wondered what goes on under the hood when you accept a website’s cookies? Today, Maximilian Hils, a PhD student in Computer Science, at the University of Innsbruck, Austria, dissects the ad tech industry and the standards put in place to protect users’ data. He also shares his thoughts on the use of VPNs as well as other tools that help shield your data from prying eyes on the internet. Click here for additional show notes Thanks to our sponsor: https://clear.ml/ ClearML is an open...
Ravi Krishna joins us today to talk about his recent work on a differentiable NAS framework for ads CTR prediction. He discussed what CTR prediction is about and why his NAS framework helps in building neural networks for better ads recommendation. Listen to learn about methodology, related literature and his results. Click for additional show notes Thanks to our sponsor: https://astrato.io Astrato is a modern BI and analytics platform built for the Snowflake Data Cloud. A next-generation live q...
Effectively managing a large budget of pay per click advertising demands software solutions. When spending multi-million dollar budgets on hundreds of thousands of keywords, an effective algorithmic strategy is required to optimize marketing objectives. In this episode, Nathan Janos joins us to share insights from his work in the ad tech industry. Click for additional show notes Thanks to our sponsor! https://wandb.com/ The developer-first MLOps platform. Build better models faster with experime...
Increasingly, people get most if not all of the information they consume online. Alongside the web sites, videos, apps, and other destinations, we’re consistently served advertisements alongside the organic content we search for or discover. Targetted ads make it possible for you to discover relevant new products you might otherwise not have heard about. Targetting can also open a pandora’s box of ethical considerations. Online advertising is a complex network of automated systems. Algorithms co...
Our mobile phones generate an incredible amount of data inbound and outbound. In today’s episode, Nishant Kishore, a PhD graduate of Harvard University in Infectious Disease Epidemiology, explains how mobility data from mobile phones can be captured and analysed to understand the spread of infectious diseases. Click here for additional show notes Thanks to our sponsor! https://neptune.ai/ Log, store, query, display, organize, and compare all your model metadata in a single place...
The pandemic changed how we lived. And this had a ripple effect on the performance of machine learning models. Ravi Parikh joins us today to discuss how the pandemic has affected the performance of machine learning models in clinical care and some actionable steps to fix it. Click here for additional show notes Thanks to our sponsor: Astera Centerprise is a no-code data integration platform that allows users to build ETL/ELT pipelines for modern data warehousing and analytics....
Carly Lupton-Smith joins us today to speak about her research which investigated the consistency between household and county measures of school reopening. Carly is a doctoral researcher in Biostatistics at Johns Hopkins Bloomberg School of Public Health. Listen to know about her findings. Click here for additional show notes on our website! Thanks to our sponsor! ClearML is an open-source MLOps solution users love to customize, helping you easily Track, Orchestrate, and Automate ML workflows at...
Today, we are joined by Alexander Thor, a Product Manager at Vizlib, makers of Astrato . Astrato is a data analytics and business intelligence tool built on the cloud and for the cloud. Alexander discusses the features and capabilities of Astrato for data professionals. Visit our website for additional show notes!...
Emojis are arguably one of the most effective ways to express emotions when texting. In today’s episode, Xuan Lu shares her research on the use of emojis by developers. She explains how the study of emojis can track the emotions of remote workers and predict future behavior. Listen to find out more!
On the show today, Fabian Braesemann, a research fellow at the University of Oxford, joins us to discuss his study analyzing the gig economy. He revealed the trends he discovered since remote work became mainstream, the factors causing spatial polarization and some downsides of the gig economy. Listen to learn what he found.
On the show today, we interview Mouhamed Abdulla, a professor of Electrical Engineering at Sheridan Institute of Technology. Mouhamed joins us to discuss his study on remote teaching and learning in applied engineering. He discusses how he embraced the new approach after the pandemic, the challenges he faced and how he tackled them. Listen to find out more. Click here for additional show notes on our website! Thanks to our sponsor! https://neptune.ai/ Log, store, query, display, organize, and co...
It is difficult to estimate the effect on remote working across the board. Darja Šmite, who speaks with us today, is a professor of Software Engineering at the Blekinge Institute of Technology. In her recently published paper, she analyzed data on several companies' activities before and after remote working became prevalent. She discussed the results found, why they were and some subtle drawbacks of remote working. Check it out! Click here for additional show notes on our website!...
We explore this complex question in two interviews today. First, Kasey Wagoner describes 3 approaches to remote lab sessions and an analysis of which was the most instrumental to students. Second, Tahiya Chowdhury shares insights about the specific features of video-conferencing platforms that are lacking in comparison to in-person learning. Click here for additional show notes on our website! Thanks to our sponsor! ClearML is an open-source MLOps solution users love to customize, helping you ea...
In this episode, we speak with Abdullah Kurkcu, a Lead Traffic Modeler. Abdullah joins us to discuss his recent study on the effect of COVID-19 on bicycle usage in the US. He walks us through the data gathering process, data preprocessing, feature engineering, and model building. Abdullah also disclosed his results and key takeaways from the study. Listen to find out more. Click here for additional show notes on our website. Thanks to our sponsor! Astrato is a modern BI and analytics platform bu...
Today, we are joined by Jennifer Jacobs and Nadya Peek, who discuss their experience in teaching remote classes for a course that is largely hands-on. The discussion was focused on digital fabrication, why it is important, the prospect for the future, the challenges with remote lectures, and everything in between. Click here for additional show notes on our website! Thanks to our sponsor! https://neptune.ai/ Log, store, query, display, organize, and compare all your model metadata in a single pl...
Today, we are joined by Denae Ford, a Senior Researcher at Microsoft Research and an Affiliate Assistant Professor at the University of Washington. Denae discusses her work around remote work and its culminating impact on workers. She narrowed down her research to how COVID-19 has affected the working system of software engineers and the emerging challenges it brings. Click here to access additional show notes on our website! Thanks to our sponsor! Weights & Biases : The developer-first MLOps pl...
