This is the second part in a series sponsored by our friends at https://www.brightpearl.com/ , all about how to automate how you run your Shopify store. The aim? SCALING YOUR BUSINESS! This weeks guest is Nick from Snap Parts, the place to get premium DIY spares for your appliances. Nick & Nick talk through how they started the business, how they've grown and where it's all heading for them. You can find their store here: https://snap.parts/ Finally, we love that you listen to our ...
May 14, 2021•49 min•Ep 127•Transcript available on Metacast This is the first part in a series sponsored by our friends at https://www.brightpearl.com/ , all about how to automate how you run your Shopify store. The aim? SCALING YOUR BUSINESS! This weeks guests run trueCABLE, the solution to all the complicated IT nightmares that business face when setting up their network. https://www.truecable.com/ Finally, we love that you listen to our podcast. Please subscribe to support the show! Podcast provided by: https://justaskparker.com/ Support the show...
May 07, 2021•40 min•Ep 126•Transcript available on Metacast This week, Nick caught up with John from Hydrant to talk through how they've built their business and the role that social has played in this process. Hydrant is an interesting business with it's scientific element to both product & brand. John shared his insights and learnings from social content, social ads and how they use both images and video to reach new customers. Tune in every Friday for the next great episodes! Support the show...
Apr 23, 2021•44 min•Ep 125•Transcript available on Metacast Working with influencers on social channels can be a confusing, strange and an unusual experience for the normal business. Let alone a new company trying to sell products. In this week's episode, Nick interviews his good friend Paul Dow from Traverse ( https://www.traverse-events.com/ ) to talk about how the influencer industry started, how it's evolving and, most importantly, how you can MAKE MONEY from it! Support the show...
Apr 16, 2021•45 min•Ep 124•Transcript available on Metacast Everyone's making millions from Social Ads, right? Well, not quite! In this weeks episode, Nick has the special guest Hayley Montgomery on the showing talking about all things Social Ads. Facebook and Instagram are the focus due to the fantastic targeting options. They also spoke about how to really make money from these channels as it's not as easy as everyone would have you believe! Support the show
Apr 09, 2021•46 min•Ep 123•Transcript available on Metacast This week on the show, Nick caught up with Ben Leonard. Ben founded and sold https://www.beastgear.co.uk/ - the successful sports gear Shopify Store. Ben shares both top tips and the real hard graft insights to how he build the business and is continuing to build Ecommerce stores through social media. It's not a quick silver bullet or an overnight viral post, it's about building a community and being relatable to that community. Reach out to Ben: https://www.benleonard.pro/ https://www...
Mar 26, 2021•53 min•Ep 122•Transcript available on Metacast Welcome to our new series on generating new customers & revenue organically from social media activity. In today's episode, Nick outlines the introduction to this series, the basics that you need to think about and some homework ahead of his first expert guest next week. Thanks for listening! Support the show
Mar 19, 2021•28 min•Ep 121•Transcript available on Metacast This week, we look back at the top tips shared by our guests and host over the last few month. There are some clear trends towards specific things that are boosting sales & revenue for Shopify store, and Nick runs through the top 5. In the coming weeks, we will be making a few exciting announcements, as well as 5 new series coming up to help support you in your growth. As always, support the group by reviewing us on iTunes, Podcast Apps, Spotify or wherever you get your podcasts from. Suppor...
Mar 12, 2021•25 min•Ep 120•Transcript available on Metacast This week, we welcomed back Sara from Brightpearl to talk about building customer trust. The conversation included looking at how to build trust longer term, once the shops open back up post Covid. Check out the free guide: BrightPearl.com Support the show
Mar 05, 2021•42 min•Ep 119•Transcript available on Metacast 10% Off Trust Pilot: https://marketing.trustpilot.com/partner-success?utm_source=Digitalworkshop&utm_medium=pa[…]_requestdemo_all_0519&partner_account=0010N00004BOywoQAD Part 2 of our series on building customer trust, with the experts in this field - Neil Bayton from Trust Pilot. Nick & Neil talk about how to build trust, why Trust Pilot is a good resource to build customer trust, run focus groups without running focus groups and how to really stand out on Google (both Ads and SEO) ...
Feb 26, 2021•45 min•Ep 118•Transcript available on Metacast This is the first part of our new series on building customer trust, featuring lots of special guests and in partnership with a free guide that's been provided by Brightpearl. This week we caught up with Marcus from Fairfax & Favour. Marcus is one of the founding directors and absolutely swears by both Brightpearl and Shopify Plus in building his business. Nick and Marcus discuss many topics, including how they build trust with customers, how they learn more about their customers and, u...
Feb 19, 2021•41 min•Ep 117•Transcript available on Metacast This week, something a little different! Nick and Byron, from the Parker team, talk about some of the biggest mistakes that they regularly see Shopify stores making. This ranges from branding and positioning, through to customer journey and some of the technical pitfalls in running a Shopify business. They share some amusing case studies, some do's and dont's, and even the things that you should, therefore, focus your time and efforts on. Tune in next week for a brand new series with B...
Feb 12, 2021•37 min•Ep 116•Transcript available on Metacast This week nick caught up with Trevor from Buddy Brands. They've built an interesting business and through some very insightful questions, Nick unpacks how it all came about. As always, we included lots tips on marketing, things to avoid...etc. Check out their sites: https://buddyrest.com/ https://naturaldoggie.com/ https://scanshop.io/ Support the show
Feb 08, 2021•46 min•Ep 115•Transcript available on Metacast This week, Nick caught up with an incredibly interesting business - Deliciously Guilt Free. Low carb, Keto Diet CAKES. Yes, DIET CAKES! They have a whole range of products, from Low Carb Keto brownies to all your delicious favourites. This week's show really was a whistle stop tour of everything. From mental breakdowns, managing family life & business whilst being involved in politics, to buying a cafe / commercial kitchen. What a rollercoaster Dan has been on and he's only just ge...
Jan 29, 2021•1 hr 7 min•Ep 114•Transcript available on Metacast Page speed is a huge topic in e-commerce, especially for SEO. In May 2021, it's going to become an even bigger topic and, therefore, and even bigger killer of SEO performance. As SEO experts, we are duty bound to respond and support you through this. Starting with this free podcast episode that unpacks what affects page speed and how to do some DIY to it yourself, we are here to help. Today's episode covers a huge range of things that affect page speed. Some you can do yourself, some w...
Jan 22, 2021•27 min•Ep 113•Transcript available on Metacast This week, Nick caught up with Henrietta Lovell, Founder of Rare Tea Company and also known online as the Rare Tea Lady. They discussed a huge range of topics, from driving sales through their Shopify store through to how they're changing the world through the way that their business behaves. https://rareteacompany.com/ https://www.instagram.com/raretealady/ Support the show...
Jan 15, 2021•50 min•Ep 112•Transcript available on Metacast To finish off the year, we have Tim Sumner from Shopify Plus on the show to talk about how it's all gone. Tim was kind enough to share some hugely insightful statistics around how Black Friday Cyber Monday went. The big question - who turned over my money; Shopify or Amazon? There are lots of exciting new feature son the horizon for Shopify which Tim shared in some detail, as well as his own personal thoughts for 2021. They also had a chat around how some of the larger retailers are moving ...
Dec 18, 2020•44 min•Ep 111•Transcript available on Metacast Pinterest can be amazing for a website. Thousands of free users per week, super-visual and it works like a search engine. Competition tends to be low but the audience is growing significantly. However - have you every thought of advertising on it? This week our host, Nick Trueman, caught up with Pinterest expert Nina Kolari. Nina's worked with Pinterest for years, runs courses and services a number of ecommerce businesses on this channel. Listen in for free and don't forget to subscrib...
Dec 11, 2020•38 min•Ep 110•Transcript available on Metacast On this weeks podcast, our host, Nick, welcomed back Facebook advertising expert Kevin from Voy Media. They discussed: - Getting started on Facebook Ads - Acquiring customers from it - The types of advert copy & content you need - Tracking - How to set your targeting - What lookalike audiences can do for you - And much more! Contact Kevin: https://voymedia.com/ Contact Just Ask Parker: https://justaskparker.com/ Contact Nick's Team in London: https://spec.digital/ Tune in every Friday f...
Dec 04, 2020•38 min•Ep 109•Transcript available on Metacast Google Shopping is the BEST way to get cracking with PPC advertising. Before someone clicks, they’re fairly qualified having seen the price, picture, title and seller. Therefore, conversion rates tends to be VERY POSITIVE. This week our host, Nick, caught up with Becky Hopkins from Digital Gearbox - an expert team of Google Shopping gurus. They discussed how to get started, how it all works and to really drive growth. https://digitalgearbox.co.uk/ https://spec.digital/ Check out our Shopify mark...
Nov 27, 2020•41 min•Ep 108•Transcript available on Metacast In this weeks episode, Nick caught up with PPC expert Pamela Wagner from Ajala Digital: https://www.pamelawagner.marketing/ They spoke about the Google Advertising universe, from Search campaigns on Google itself to Display, YouTube, Retargeting, Lookalike audiences...etc. Most importantly, they covered where you should start, things to avoid and how to measure success. Feel free to reach out to Nick's team in London (UK) at Spec if you want any support on the PPC or SEO side of things: htt...
Nov 20, 2020•44 min•Ep 107•Transcript available on Metacast The world is getting smaller and ecommerce is leading the way. With international delivery, remote fulfilment and planes carrying goods 24/7, there's never been a better time to take your store international. This week, Nick caught up with Tim Richardson from We Make Websites - one of the UK's leading Shopify agencies and a close friend of Nick. They talked about the practicalities of going international and what you need to consider to get it right. To contact Tim: https://www.linkedi...
Nov 13, 2020•34 min•Ep 106•Transcript available on Metacast Today's episode is sponsored by Brightpearl.com , alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy! This week, Nick interviewed a Shopify Store - Lovepop - about what changes they are making to respond to new shopper behaviour, expectations and spending habits. Get your free report now: https://www.brightpearl.com/winnersandlosers Code: BRIGHTPEARL Check out Brightpe...
Nov 05, 2020•43 min•Ep 105•Transcript available on Metacast Today's episode is sponsored by Brightpearl.com , alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy! This week, Nick interviewed Kwame Ferreira from Bond Touch. Kwame Ferreira is CEO of Bond Touch, a unique Touch Bracelet manufacturer innovating technology that allows you to be together, even when you’re apart.' They spoke about what changes they are making to re...
Oct 30, 2020•39 min•Ep 104•Transcript available on Metacast Today's episode is sponsored by Brightpearl.com , alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy! This week Nick caught up with Sara Arthrell. An expert in the ecommerce space, Sara, is obsessed with understanding and finding solutions to the challenges facing modern retailers. They discussed: The importance of future-proofing post Covid! Get your free report now: ...
Oct 23, 2020•50 min•Ep 103•Transcript available on Metacast Today's episode is sponsored by Brightpearl.com , alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy! This week Nick caught up with the retail legend Andrew Busby. Andrew is a world-leading retail analyst, writer, and speaker on retail challenges and consumer trends, and technology disruption. They discussed: How shoppers’ spending habits and buying behaviour will chan...
Oct 16, 2020•48 min•Ep 102•Transcript available on Metacast This weeks podcast is our very special 101 episode celebrating with a number of surprises! Carolines Top Five Episodes: How To Get Other People To Sell Your Products with Brett Owens https://www.buzzsprout.com/171554/3253546 How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greef https://www.buzzsprout.com/171554/2956984 The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewis https://www.buzzsprout.com/171554/2372255 Taking Your Images to the Next Level - Pixc Founder - Holly...
Oct 09, 2020•33 min•Ep 101•Transcript available on Metacast So you optimise your site, but how do you REALLY build trust and brand awareness? In this episode we are joined by an SEO guru, Simon Stafferton. Simon and Nick uncover some of the things Google's looking for, how to drive traffic to your site from other websites and much more. Tune in next week for a very special episode 101 celebrating with a number of surprises! https://stafferton.co.uk/ Support the show...
Oct 02, 2020•45 min•Ep 100•Transcript available on Metacast A little different to expected, we've decided to do ANOTHER content episode this week. Much of the feedback from last week was "This episode was great, but is there a todo list of guide on what to now go and optimise? So this week, Nick shares his top things you should be optimising, how and why they're important. Remember to subscribe and show your support the show! Support the show
Sep 25, 2020•45 min•Ep 99•Transcript available on Metacast You may have heard that 'content is king' in SEO. This is both true and false, depending on the scenario, your business and your SEO strategy. In this episode, our host - Nick Trueman - will outline what 'content' really is and his top 10 tips (plus a bonus) on how to optimise the content of your website for better SEO performance. Be sure to check out episodes 1 and 2 of this series if you haven't, as this episode may not make much sense without the other parts. If you ...
Sep 18, 2020•40 min•Ep 98•Transcript available on Metacast 
