Have you been pondering using Facebook ads to promote your business? Did you know you can target your website visitors with Facebook ads? In this episode, I interview Rick Mulready, the host of the Inside Social Media Podcast—a show where he interviews successful social media marketers. Rick also teaches courses on Facebook ads. Show notes: https://www.socialmediaexaminer.com/102 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sel...
Jul 18, 2014•43 min•Ep 102•Transcript available on Metacast Do you believe that you provide good customer service? Are you wondering why customer service is so important to your business? In this episode, I interview John DiJulius, the author of What's The Secret: To Providing a World-Class Customer Experience. He's worked with companies such as the Ritz-Carlton, Lexus, Starbucks, Nordstrom, Panera Bread and many others. Show notes: https://www.socialmediaexaminer.com/101 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at ht...
Jul 11, 2014•44 min•Ep 101•Transcript available on Metacast Do you want to know more about your customers and prospects so you can serve them better? Are you wondering what social CRM is and how your business can benefit from it? In this episode, I interview Kyle Lacy, director of global content marketing and research at Salesforce ExactTarget Marketing Cloud. He's authored numerous books, including Twitter Marketing for Dummies and Social CRM for Dummies. Show notes: https://www.socialmediaexaminer.com/100 See Privacy Policy at https://art19.com/privacy...
Jul 04, 2014•37 min•Ep 100•Transcript available on Metacast Do you struggle when it comes to marketing yourself? Are you wondering what your unique strengths are? In this episode, I interview Sally Hogshead, author of Fascinate and How the World Sees You. She was an award-winning copywriter at the age of 23 and worked with brands such as Nike, Target and BMW. Show notes: https://www.socialmediaexaminer.com/99 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jun 27, 2014•37 min•Ep 99•Transcript available on Metacast Do you want to attract more attention to your business? Are you wondering how you can build relationships with the influencers in your market? In this episode, I interview Scott Monty, the former head of social media for Ford Motor Company. He blogs at ScottMonty.com and his podcast is I Hear of Sherlock Everywhere. Show Notes: https://www.socialmediaexaminer.com/98 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jun 20, 2014•40 min•Ep 98•Transcript available on Metacast Have you heard of Twitter cards? Are you wondering how you can use them for your business? In this episode you'll discover the different types of Twitter cards available, how to set them up and what to tweak in order to have more customization. What is a Twitter card? A Twitter card is a way for you to add more text and images to your tweets. Show Notes: https://www.socialmediaexaminer.com/97 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/priva...
Jun 13, 2014•48 min•Ep 97•Transcript available on Metacast Do you use Instagram for marketing? Are you wondering how you can grow an Instagram following that will build your business? In this episode, I interview Jenn Herman, who blogs at Jenn's Trends and is one of our top 10 social media blog winners for 2014. Her blog focuses on social media management. Show Notes: https://www.socialmediaexaminer.com/96 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jun 06, 2014•43 min•Ep 96•Transcript available on Metacast Do you want to grow better relationships with market influencers? Are you wondering if interviewing people can help your business? In this episode, I interview John Lee Dumas, author of the book Podcast Launch and host of the EntrepreneurOnFire podcast—a top-ranked business podcast. Show Notes: https://www.socialmediaexaminer.com/95 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
May 30, 2014•41 min•Ep 95•Transcript available on Metacast Are you looking for a way to grow your influence while making more sales? Do you ever wonder if teaching is right for your business? In this episode, I interview John Jantsch, who's written four books, including Duct Tape Marketing. His newest book is Duct Tape Selling. John helps small- and mid-sized businesses enhance their sales and marketing efforts. Show Notes: https://www.socialmediaexaminer.com/94 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art...
May 23, 2014•39 min•Ep 94•Transcript available on Metacast Is your business ready for a social media crisis? Are you wondering what you should do if you or a colleague makes an embarrassing public mistake? In this episode, I interview Gini Dietrich, author of the brand-new book, Spin Sucks: Communication and Reputation Management in the Digital Age, and founder of the blog Spin Sucks. She runs Arment Dietrich, a PR agency. Show Notes: https://www.socialmediaexaminer.com/93 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at ...
May 16, 2014•33 min•Ep 93•Transcript available on Metacast Do you like to get comments on your blog? Have you ever wondered if you should allow comments or shut them down? In this episode, I interview Mark Schaefer, a college educator and author of four books. His blog is Grow and his latest book is Social Media Explained. Tim McDonald is director of community at the Huffington Post, founder of My Community Manager and a member of the No Kid Hungry Social Council. Show Notes: https://www.socialmediaexaminer.com/92 See Privacy Policy at https://art19.com...
May 09, 2014•40 min•Ep 92•Transcript available on Metacast Have you ever been publicly criticized or mocked for something that you did? Are you wondering how you can deal with this type of negativity when it happens on social media? In this episode, I interview Marcus Sheridan, who blogs at The Sales Lion, is host of The Mad Marketing Podcast and is a partner at River Pools & Spas. Marcus is a consultant and keynote speaker. Show Notes: https://www.socialmediaexaminer.com/91 See Privacy Policy at https://art19.com/privacy and California Privacy Notice a...
May 02, 2014•55 min•Ep 91•Transcript available on Metacast Do you want to know if your content and social activities are supporting your business? Are you wondering how you can use Google Analytics to track your progress? In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media (a Chicago-based web design agency). Andy has also written for Social Media Examiner and he's a Google Analytics expert. Show Notes: https://www.socialmediaexaminer.com/90 See Privacy Policy at https://art19.com/privacy and Californi...
Apr 25, 2014•8 min•Ep 90•Transcript available on Metacast Do you publish long-form content? Are you wondering if the new LinkedIn publishing platform can help your business? In this episode, I interview Stephanie Sammons, a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence. Show Notes: https://www.socialmediaexaminer.com/89 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#...
Apr 18, 2014•39 min•Ep 89•Transcript available on Metacast Do you use Google+ for business? Are you wondering how to promote your content on Google+? In this episode, I interview Lynette Young, author of Google+ for Small Businesses. Her agency helps businesses thrive with social media. Lynette is a Google+ marketing expert who has more than 1.5 million followers on Google+. Show Notes: https://www.socialmediaexaminer.com/88 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Apr 11, 2014•43 min•Ep 88•Transcript available on Metacast Do you feel like you don't fit in? Are you wondering how you can succeed in business by being different? In this episode, I interview Chris Brogan, publisher and CEO of Owner Magazine, co-author of The Impact Equation and host of The Owner's Mind podcast. His latest book is called The Freaks Shall Inherit the Earth. Show Notes: https://www.socialmediaexaminer.com/87 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Apr 04, 2014•41 min•Ep 87•Transcript available on Metacast Are you getting ready to release a product, book or service? Do you want to know how a podcast can boost your launch? In this episode, I interview Brian Clark and Chris Ducker. Brian is the founder of Copyblogger Media and host of the New Rainmaker podcast. Chris Ducker is the author of Virtual Freedom and host of The New Business Podcast. Show Notes: https://www.socialmediaexaminer.com/86 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#...
Mar 28, 2014•47 min•Ep 86•Transcript available on Metacast Do you struggle to connect with people on social media? Are you wondering how to be human with your social marketing? In this episode, I interview Bryan Kramer, a social business strategist, CEO of PureMatter and host of the From the Author's Point of View podcast. His new book is called Human to Human. Show Notes: https://www.socialmediaexaminer.com/85 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Mar 21, 2014•39 min•Ep 85•Transcript available on Metacast Do you use social media marketing to grow your business? Are you wondering how to get others to say great things about your brand or product? In this episode, I interview Scott Stratten, author of UnMarketing and co-host of the UnPodcast. His latest book is QR Codes Kill Kittens. Show Notes: https://www.socialmediaexaminer.com/84 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Mar 14, 2014•39 min•Ep 84•Transcript available on Metacast Do you use visuals to market your business? Are you wondering how you can tell a story with visuals? In this episode, I interview Ekaterina Walter, chief marketing officer at Branderati and author of Think Like Zuck. Her newest book is called The Power of Visual Storytelling. Ekaterina shares why storytelling is important for your business. Show Notes: https://www.socialmediaexaminer.com/83 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy...
Mar 07, 2014•39 min•Ep 83•Transcript available on Metacast Are you familiar with Twitter chats? Wondering how Twitter chats can help market your business? In this episode, I interview Pam Moore, founder of Marketing Nutz, an agency specializing in social media marketing. One of Pam's areas of expertise includes Twitter. Show Notes: https://www.socialmediaexaminer.com/82 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Feb 28, 2014•35 min•Ep 82•Transcript available on Metacast Do you use social media to promote your product, service or events? Are you wondering how you can use Twitter to help get more visibility and sales? In this episode, you'll discover five different ways you can use Twitter to promote what you have to offer. I believe that Twitter is the most frictionless form of social media communication. You can also create an enormous amount of buzz on Twitter. Show Notes: https://www.socialmediaexaminer.com/81 See Privacy Policy at https://art19.com/privacy a...
Feb 21, 2014•27 min•Ep 81•Transcript available on Metacast Have you considered podcasting for your business? Are you wondering if now is the right time to start? In this episode, I interview Michael Wolf, who is the host of the NextMarket Podcast. He's also the chief analyst at NextMarket Insights, where he tracks the growing world of podcasting. Show Notes: https://www.socialmediaexaminer.com/80 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Feb 14, 2014•41 min•Ep 80•Transcript available on Metacast Is audience loyalty important to your business? Are you wondering how you can increase your audience loyalty through engagement? In this episode, I interview Danny Iny, author of Engagement from Scratch! He is also the founder of Firepole Marketing (now Mirasee) and host of the Connect, Engage, Inspire podcast (now the Business Reimagined podcast). Show Notes: https://www.socialmediaexaminer.com/79 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com...
Feb 07, 2014•39 min•Ep 79•Transcript available on Metacast Do you use visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level? In this episode, I interview Donna Moritz, who is a social media and visual marketing expert. She's also the founder of Socially Sorted, a blog designed to help small businesses achieve more with visual social media. Show Notes: https://www.socialmediaexaminer.com/78 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19....
Jan 31, 2014•42 min•Ep 78•Transcript available on Metacast Do you want to develop relationships that will lead to business? Are you wondering how you can use social media to build valuable connections? In this episode, I interview Ted Rubin, co-author of Return on Relationship. He's also the former chief social marketing officer for Collective Bias and OpenSky. Show Notes: https://www.socialmediaexaminer.com/77 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jan 24, 2014•46 min•Ep 77•Transcript available on Metacast Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing? In this episode, I interview Mari Smith and Jay Baer. Mari is the co-author of Facebook Marketing: An Hour a Day and one of the world's leading experts on Facebook marketing. Jay is the author of Youtility: Why Smart Marketing Is About Help Not Hype. He's also host of the Social Pros podcast. Show Notes: https://www.socialmediaexaminer.com/76 See Privacy Policy at...
Jan 17, 2014•42 min•Ep 76•Transcript available on Metacast Is your website using Facebook to the fullest? Are you wondering how you can get the most out of Facebook for your business? In this episode, you'll discover 5 Facebook hacks you can employ on your website to help drive more traffic and exposure. Show Notes: https://www.socialmediaexaminer.com/75 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Jan 10, 2014•42 min•Ep 75•Transcript available on Metacast Are you thinking of starting a podcast for your business? Wondering how top podcasters use their podcasts to grow their businesses? This episode is a panel discussion from Social Media Success Summit. It includes myself, Michael Hyatt from the This Is Your Life podcast and Chris Brogan from the Human Business Way podcast. Show Notes: https://www.socialmediaexaminer.com/74 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-inf...
Jan 03, 2014•46 min•Ep 74•Transcript available on Metacast Do you use Google+ for your business? Are you wondering how you can be more successful generating traffic and growing a community with Google+? In this episode, I interview Martin Shervington, a Google+ marketing expert, consultant and executive coach. He manages two Google+ communities, Plus Your Life! and Plus Your Business! and has authored numerous books including Developmental Coaching. Show Notes: https://www.socialmediaexaminer.com/73 See Privacy Policy at https://art19.com/privacy and Ca...
Dec 27, 2013•41 min•Ep 73•Transcript available on Metacast 
