Mastering Metail’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For August 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Instacart filing to go public on the Nasdaq, Walmart and Target’s Q2 earnings, and Amazon SP’s being offered for availability on sites such as Pinterest, Buzzfeed, and more.
In Part 2 of our Southeast Asia coverage, Jasper Knoben, CEO at Intrepid is back to tell us about the specific nuances of ecommerce from the lens of comparing the East to the West, while also comparing Southeast Asia to China. We cover the competitive landscape, marketplace infrastructure, ad revenue and paid search to super apps and the overall management for brands of all the moving pieces - while providing the insights needed for enterprise brands looking to expand into or grow in the region....
Tomoyuki Maeda, Japan Market Representative at Flywheel Digital teaches us all about ecommerce in Japan - with a focus on Amazon - in this episode. He covers differences in consumer behavior and expectations across Japan, China, SEA, & the West, key players in the ecommerce market in the region, and, of course, the foundations of metail (media + retail) on Amazon in Japan.
In this episode of our APAC Masterclass, Jasper Knoben, CEO at Intrepid introduces us to ecommerce in the Southeast Asia region. In this first of two parts, we learn about the market anatomy, digital commerce trends in the region, and begin to understand how this region compares to both China and the West, as well as where it’s going and how quickly the landscape is changing. Be sure to listen to part two for a deeper dive into ecommerce nuances and tactics!
Challenger brands spice up competition across western marketplaces, but what makes them successful and what are some of the common hurdles that Chinese challenger brands need to overcome? Robbie Zhang, Business Operations Director at 4kMiles teaches us about his work with Chinese brands selling in overseas markets, and how it’s not about replacing Enterprise brands, it’s about testing the opportunities that exist, similar to western brands entering the APAC marketplaces.
We’ve learned over the course of Mastering Metail the power of data - but do the structures that we understand and rely on carry across the globe? Tony Ren, CPO of APAC for Flywheel Digital helps us understand 1st, 2nd, and 3rd party data similarities and differences between the East and West - which teaches us about the expectations that enterprise brands should have when it comes to the data that can be retrieved and utilized from the different platforms and marketplaces.
In the first episode of our APAC Masterclass season, Dan Cotton, EVP of Digital Commerce, APAC, guides us through an introduction to the APAC region - how the region has evolved to shape digital commerce, cultural differences and technological influences across the East and West, the different markets and their unique characteristics, and his ideas on what the future will look like in the region. After listening to this episode you will have the foundation to further understand what’s to come in...
In this episode of our APAC Masterclass, Amber Chen - SVP Strategic Partnerships & Global Account Development, China, at Flywheel Digital walks us through three of the 6 key marketplaces fueling digital commerce in China - Alibaba, Tmall, and Taobao. From retail elements such as consumer behavior & expectations, business models, and ways of working on-site to media elements through Alimama, you’ll leave this episode with a deeper understanding of how these marketplaces compare and contra...
Amber Chen - SVP Strategic Partnerships & Global Account Development, China, Flywheel Digital, is back for another episode of our APAC Masterclass to walk us through the second three key marketplaces in China from a metail perspective - JD.com, Duoyin, and Pinduoduo. Amber helps us understand similarities and differences to Western platforms such as Amazon and TikTok and helps us understand Chinese consumer preferences and shopping experiences.
Mastering Metail’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For July 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Prime Day/Walmart+ Week/Target Circle Week performance and Amazon’s Q2 earnings.
Jason Del Rey, author of the new book, “Winner Sells All - Amazon, Walmart, and the Battle for Our Wallets” joins Mastering Metail to discuss his new book that tells the story of one of the greatest business rivalries of all time. This episode digs into the rivalry from a CPG lens, looking at the competition in the CPG space between the two retail behemoths and the future of CPG - will there be a winner who sells all?
We’re all on the same page in knowing that profit is the money that a company or brand actually gets to take home, but what do we mean when we talk about profitability in ecommerce, and why can it be so difficult to achieve? Andrea K. Leigh, Founder & CEO of the Allume Group sheds light in this episode on profitability as a whole while walking through common hurdles brands face and solutions that can be implemented.
Mastering Metail’s new monthly series, This Month Above the Fold, covers the three most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For June 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Jason Del Ray’s new book, "Winner Sells All," Amazon excluding TEMU from competitive price checks, and some updates on the 3P seller landscape with the introduction of the INFORM Act.
Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Simon Peel, VP of Global Media at Haleon and Alex Brownsell, Head of Content at WARC discuss the foundations of marketing effectiveness - clarifying effectiveness vs. efficiency, brand vs. performance marketing, and the long vs. the short of it all.
Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Megan Ramm, Global Director of CPG Partnerships for Uber's advertising division teaches us about the robust capabilities of Uber’s advertising platform and the opportunities that exist for CPG brands looking for innovative ways to advertise that deliver results.
Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Suzanne Skop, Head of Agency Partnerships at Instacart, introduces us to what’s new at Instacart in the spirit of innovation - from “Ask Instacart” to Instacart’s new partnership with Roku, and Instacart’s retail media opportunities and capabilities.
Mastering Metail presents “Cannes Sessions” recorded live from the Cannes Lions International Festival of Creativity in the south of France. In this episode, Diana Finster, Head of Agency & Tech Partnerships at Walmart Connect discusses the importance of impactful creative and how Walmart Connect is investing in this space with the recent announcement of introducing Creative Partners and the Walmart Connect Partner Network.
Mastering Metail’s new monthly series, This Month Above the Fold, covers the three most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For May 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers AMC’s audience builder announcement, Walmart opening its second in-store fulfillment center, and the ongoing issue of organized retail theft.
Every brand strives for incremental sales, but how is incrementality actually measured? And how granular can you get? Henry Reith, Technical Advisor at Flywheel Digital helps us understand the elements of measuring incrementality with a data science lens from what data is used, how search and display impact the model differently, considering New to Brand, and the importance of clicky vs. scrolly categories.
Building the Amazon Ads Developer Community is no small feat, but first, we need to understand: What and who is Amazon Ads? And who are the developers? Then, we can focus on the importance of building & strengthening the community through feedback and knowledge sharing. Thankfully Jeff Cohen, Principal Evangelist, Advertising APIs at Amazon Ads joined us to talk about his role and help us break down what he is doing and why. This episode is a must-listen for everyone involved in not only the...
Building the right ecommerce capabilities as a brand is a bit vague. What are the capabilities? How does one form a decision as to what to choose? What does a brand actually need? Chris Perry, Chief Learning Officer & Co-Founder at firstmovr breaks down these three critical questions with support from his “Trilliant Value Scape” design. You’ll have to listen to find out more about that, and you might just walk away with a better understanding of a brand’s ecommerce ecosystem.
Working in ecommerce, you hear the word “partnerships” all of the time. Brand partners with agency, brand partners with retailer, retailer partners with agency, you get the jist. But what are these partnerships? How are these partnerships driving business forward for all parties involved? In this episode we talk with Bradley Haaland, Principal Partnerships & Sales Executive - Ads API, Creative Agency and Data at Instacart, who teaches us the importance of Instacart partnering with agencies t...
Mastering Metail brings you the “ShopTalk Series,” recorded live from ShopTalk 2023! In this episode David McIntosh, VP & GM, Connected Stores, at Instacart breaks down the concept of Connected Stores - from checkout and payment solutions to product discovery, personalization, & advertising and how all of these elements work to bring the best customer experience both online and offline.
Mastering Metail brings you the “ShopTalk Series,” recorded live from ShopTalk 2023! In this episode Diana Finster, Head of Agency & Tech Partnerships at Walmart Connect helps us understand the presence of retail media networks at ShopTalk, teaches us about Walmart Connect’s capabilities, how to pick the best partners and solutions for your business, and gives us a peek into innovations in the pipeline.
Mastering Metail brings you the “ShopTalk Series” recorded live from ShopTalk 2023! In this episode Mike Balabanov, VP of Agency Development at Criteo discusses how retail media networks are no longer just for sponsored products. The media ecosystem is evolving with the open web which requires nuanced approaches to media planning, and Criteo’s Commerce Max (which you’ll have to tune in to learn more about) is at the forefront of upper funnel innovation.
Omnichannel is not a new concept on Mastering Metail, but how does a large manufacturer or brand tie everything together across its teams to provide the best consumer experience possible? That’s where someone like Todd Hassenfelt, eCommerce Director, Growth Strategy & Planning at Colgate-Palmolive, can help.This episode focuses on 3 key digital shelf management elements - PDP Content, retailer search, and ratings & reviews - to always be thinking about from an omnichannel perspecti...
By pressing play on this episode, you’ll be entering a course led by Carolann McKay, VP of Customer Experience at MikMak who will guide you through understanding how to utilize eCommerce data to improve retailer relationships. Module 1 covers understanding what the consumer wants and where, and Module 2 covers understanding the journey to conversion via MikMak’s data to altogether help strengthen a brand’s critical retailer relationships.
Social commerce isn’t just a fad - through its development it has challenged advertisers to find new ways to interact with and inspire consumers to purchase. In this episode Patrick Quaggin-Smith, Emerging Channels Lead at Perpetua teaches us about the evolution of influencer marketing and the creator economy while providing insight into the future of the transactional elements of social commerce as well - with key tips for advertisers interested in learning more, experimenting, or growing their...
Whether you want to work in eCommerce, today is your first day, or you’ve been around for a while, where to take your career can be an overwhelming thought. In this episode we flip the roles of host and guest. Mark Mannino, Chief Operating Officer at Flywheel Digital interviews Emma about starting and building an eCommerce career - what skills are needed? What does "Day 1" look like? After that, the roles flip back and Emma interviews Mark about accelerating a career and what a role in senior le...
When we think about finding success in eCommerce, instinct leads us to the product and where it shows up on site - but what are some of the less obvious opportunities out there that can help drive efficiency, reduce fines, and create an additional brand experience? Look no further than packaging. In this episode, Scott Erickson, Sr Account Manager, Amazon, at 3M will teach us all about the back end logistics of those boxes or bags that end up on your porch, SIOC, and so much more.
