![eComm Masterclass: To Improve Retailer Relationships with Data [feat. MikMak]: Press START - podcast episode cover](https://artwork.captivate.fm/0f8b2681-ac72-4a74-8f0a-797d9be6bd95/bD4ATy6gWCU6lskTqHRV1auL.png)
Episode description
By pressing play on this episode, you’ll be entering a course led by Carolann McKay, VP of Customer Experience at MikMak who will guide you through understanding how to utilize eCommerce data to improve retailer relationships. Module 1 covers understanding what the consumer wants and where, and Module 2 covers understanding the journey to conversion via MikMak’s data to altogether help strengthen a brand’s critical retailer relationships.