In the first episode of our APAC Masterclass season, Dan Cotton, EVP of Digital Commerce, APAC, guides us through an introduction to the APAC region - how the region has evolved to shape digital commerce, cultural differences and technological influences across the East and West, the different markets and their unique characteristics, and his ideas on what the future will look like in the region. After listening to this episode you will have the foundation to further understand what’s to come in...
Aug 10, 2023•25 min•Ep 1•Transcript available on Metacast In this episode of our APAC Masterclass, Amber Chen - SVP Strategic Partnerships & Global Account Development, China, at Flywheel Digital walks us through three of the 6 key marketplaces fueling digital commerce in China - Alibaba, Tmall, and Taobao. From retail elements such as consumer behavior & expectations, business models, and ways of working on-site to media elements through Alimama, you’ll leave this episode with a deeper understanding of how these marketplaces compare and contra...
Aug 10, 2023•31 min•Ep 2•Transcript available on Metacast Amber Chen - SVP Strategic Partnerships & Global Account Development, China, Flywheel Digital, is back for another episode of our APAC Masterclass to walk us through the second three key marketplaces in China from a metail perspective - JD.com, Duoyin, and Pinduoduo. Amber helps us understand similarities and differences to Western platforms such as Amazon and TikTok and helps us understand Chinese consumer preferences and shopping experiences.
Aug 10, 2023•20 min•Ep 3•Transcript available on Metacast Mastering Metail’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For July 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Prime Day/Walmart+ Week/Target Circle Week performance and Amazon’s Q2 earnings.
Aug 04, 2023•15 min•Ep 27•Transcript available on Metacast Jason Del Rey, author of the new book, “Winner Sells All - Amazon, Walmart, and the Battle for Our Wallets” joins Mastering Metail to discuss his new book that tells the story of one of the greatest business rivalries of all time. This episode digs into the rivalry from a CPG lens, looking at the competition in the CPG space between the two retail behemoths and the future of CPG - will there be a winner who sells all?
Jul 26, 2023•27 min•Ep 26•Transcript available on Metacast We’re all on the same page in knowing that profit is the money that a company or brand actually gets to take home, but what do we mean when we talk about profitability in ecommerce, and why can it be so difficult to achieve? Andrea K. Leigh, Founder & CEO of the Allume Group sheds light in this episode on profitability as a whole while walking through common hurdles brands face and solutions that can be implemented.
Jul 18, 2023•28 min•Ep 25•Transcript available on Metacast Mastering Metail’s new monthly series, This Month Above the Fold, covers the three most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For June 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Jason Del Ray’s new book, "Winner Sells All," Amazon excluding TEMU from competitive price checks, and some updates on the 3P seller landscape with the introduction of the INFORM Act.
Jun 30, 2023•16 min•Ep 24•Transcript available on Metacast Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Simon Peel, VP of Global Media at Haleon and Alex Brownsell, Head of Content at WARC discuss the foundations of marketing effectiveness - clarifying effectiveness vs. efficiency, brand vs. performance marketing, and the long vs. the short of it all.
Jun 28, 2023•23 min•Ep 23•Transcript available on Metacast Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Megan Ramm, Global Director of CPG Partnerships for Uber's advertising division teaches us about the robust capabilities of Uber’s advertising platform and the opportunities that exist for CPG brands looking for innovative ways to advertise that deliver results.
Jun 23, 2023•20 min•Ep 22•Transcript available on Metacast Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Suzanne Skop, Head of Agency Partnerships at Instacart, introduces us to what’s new at Instacart in the spirit of innovation - from “Ask Instacart” to Instacart’s new partnership with Roku, and Instacart’s retail media opportunities and capabilities.
Jun 22, 2023•17 min•Ep 21•Transcript available on Metacast Mastering Metail presents “Cannes Sessions” recorded live from the Cannes Lions International Festival of Creativity in the south of France. In this episode, Diana Finster, Head of Agency & Tech Partnerships at Walmart Connect discusses the importance of impactful creative and how Walmart Connect is investing in this space with the recent announcement of introducing Creative Partners and the Walmart Connect Partner Network.
Jun 20, 2023•16 min•Ep 20•Transcript available on Metacast Mastering Metail’s new monthly series, This Month Above the Fold, covers the three most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For May 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers AMC’s audience builder announcement, Walmart opening its second in-store fulfillment center, and the ongoing issue of organized retail theft.
Jun 02, 2023•17 min•Ep 19•Transcript available on Metacast Every brand strives for incremental sales, but how is incrementality actually measured? And how granular can you get? Henry Reith, Technical Advisor at Flywheel Digital helps us understand the elements of measuring incrementality with a data science lens from what data is used, how search and display impact the model differently, considering New to Brand, and the importance of clicky vs. scrolly categories.
May 17, 2023•28 min•Ep 18•Transcript available on Metacast Building the Amazon Ads Developer Community is no small feat, but first, we need to understand: What and who is Amazon Ads? And who are the developers? Then, we can focus on the importance of building & strengthening the community through feedback and knowledge sharing. Thankfully Jeff Cohen, Principal Evangelist, Advertising APIs at Amazon Ads joined us to talk about his role and help us break down what he is doing and why. This episode is a must-listen for everyone involved in not only the...
May 04, 2023•25 min•Ep 17•Transcript available on Metacast Building the right ecommerce capabilities as a brand is a bit vague. What are the capabilities? How does one form a decision as to what to choose? What does a brand actually need? Chris Perry, Chief Learning Officer & Co-Founder at firstmovr breaks down these three critical questions with support from his “Trilliant Value Scape” design. You’ll have to listen to find out more about that, and you might just walk away with a better understanding of a brand’s ecommerce ecosystem.
Apr 13, 2023•29 min•Ep 16•Transcript available on Metacast Working in ecommerce, you hear the word “partnerships” all of the time. Brand partners with agency, brand partners with retailer, retailer partners with agency, you get the jist. But what are these partnerships? How are these partnerships driving business forward for all parties involved? In this episode we talk with Bradley Haaland, Principal Partnerships & Sales Executive - Ads API, Creative Agency and Data at Instacart, who teaches us the importance of Instacart partnering with agencies t...
Apr 06, 2023•21 min•Ep 15•Transcript available on Metacast Mastering Metail brings you the “ShopTalk Series,” recorded live from ShopTalk 2023! In this episode David McIntosh, VP & GM, Connected Stores, at Instacart breaks down the concept of Connected Stores - from checkout and payment solutions to product discovery, personalization, & advertising and how all of these elements work to bring the best customer experience both online and offline.
Mar 31, 2023•15 min•Ep 14•Transcript available on Metacast Mastering Metail brings you the “ShopTalk Series,” recorded live from ShopTalk 2023! In this episode Diana Finster, Head of Agency & Tech Partnerships at Walmart Connect helps us understand the presence of retail media networks at ShopTalk, teaches us about Walmart Connect’s capabilities, how to pick the best partners and solutions for your business, and gives us a peek into innovations in the pipeline.
Mar 30, 2023•12 min•Ep 13•Transcript available on Metacast Mastering Metail brings you the “ShopTalk Series” recorded live from ShopTalk 2023! In this episode Mike Balabanov, VP of Agency Development at Criteo discusses how retail media networks are no longer just for sponsored products. The media ecosystem is evolving with the open web which requires nuanced approaches to media planning, and Criteo’s Commerce Max (which you’ll have to tune in to learn more about) is at the forefront of upper funnel innovation.
Mar 29, 2023•16 min•Ep 12•Transcript available on Metacast Omnichannel is not a new concept on Mastering Metail, but how does a large manufacturer or brand tie everything together across its teams to provide the best consumer experience possible? That’s where someone like Todd Hassenfelt, eCommerce Director, Growth Strategy & Planning at Colgate-Palmolive, can help.This episode focuses on 3 key digital shelf management elements - PDP Content, retailer search, and ratings & reviews - to always be thinking about from an omnichannel perspecti...
Mar 22, 2023•27 min•Ep 11•Transcript available on Metacast By pressing play on this episode, you’ll be entering a course led by Carolann McKay, VP of Customer Experience at MikMak who will guide you through understanding how to utilize eCommerce data to improve retailer relationships. Module 1 covers understanding what the consumer wants and where, and Module 2 covers understanding the journey to conversion via MikMak’s data to altogether help strengthen a brand’s critical retailer relationships.
Mar 07, 2023•28 min•Ep 10•Transcript available on Metacast Social commerce isn’t just a fad - through its development it has challenged advertisers to find new ways to interact with and inspire consumers to purchase. In this episode Patrick Quaggin-Smith, Emerging Channels Lead at Perpetua teaches us about the evolution of influencer marketing and the creator economy while providing insight into the future of the transactional elements of social commerce as well - with key tips for advertisers interested in learning more, experimenting, or growing their...
Feb 21, 2023•27 min•Ep 9•Transcript available on Metacast Whether you want to work in eCommerce, today is your first day, or you’ve been around for a while, where to take your career can be an overwhelming thought. In this episode we flip the roles of host and guest. Mark Mannino, Chief Operating Officer at Flywheel Digital interviews Emma about starting and building an eCommerce career - what skills are needed? What does "Day 1" look like? After that, the roles flip back and Emma interviews Mark about accelerating a career and what a role in senior le...
Feb 09, 2023•34 min•Ep 8•Transcript available on Metacast When we think about finding success in eCommerce, instinct leads us to the product and where it shows up on site - but what are some of the less obvious opportunities out there that can help drive efficiency, reduce fines, and create an additional brand experience? Look no further than packaging. In this episode, Scott Erickson, Sr Account Manager, Amazon, at 3M will teach us all about the back end logistics of those boxes or bags that end up on your porch, SIOC, and so much more.
Jan 25, 2023•23 min•Ep 7•Transcript available on Metacast You might think that this big tech event in Las Vegas is all about smart home gadgets and self-driving cars, but that’s not all. There is quite a lot to learn about ecommerce and adtech if you attend CES - that’s why Flywheel Digital shows up in full force. In this episode, Hannah Donoghue, VP of Professional Services at Edge will share what we learned at the event across commerce marketing, the battle for data, greater connectivity, and digital health. You’ll even hear her thoughts on robot str...
Jan 19, 2023•24 min•Ep 6•Transcript available on Metacast 3PL - third party logistics - you’ve probably heard of this. In the world of eCommerce, manufacturers need to be nimble to keep up with consumer demands and the changing dynamics of supply chain. Mike O’Donnell, VP of Client Services at Flywheel Digital, explores the ways in which a 3PL can expand beyond a capabilities extension and become a true strategic competitive advantage for selling online.
Jan 05, 2023•25 min•Ep 5•Transcript available on Metacast AMC (Amazon Marketing Cloud) is not just another industry buzzword. With AMC, media insights can be discovered across multiple consumer insights with accuracy like never before. Andrew Fox, Head of Campaign Tech & Automation at Flywheel Digital will guide us along the path of understanding what AMC can unlock for your brand, how to access it, and how to effectively turn these insights into actionable strategies for your brand.
Dec 06, 2022•25 min•Ep 4•Transcript available on Metacast Retail Media…you’ve probably heard of it. And no, it’s not quite the same as our “Metail” approach to eCommerce. In this episode we have the privilege of sitting down with Elena Gulotta, Director of Account Strategy on the Retail Media team at Criteo. We cover the scope and technicalities of retail media, getting started and then scaling with Criteo, Criteo’s push towards Commerce Media, the Commerce Max launch, and what makes a successful partnership between brands and their Criteo team. Listen...
Nov 15, 2022•24 min•Ep 3•Transcript available on Metacast Mastering Metail doesn’t end with an understanding of winning on Amazon, Walmart, and Instacart - we’ll continue to explore the most relevant topics in digital commerce while educating you along the way. In this episode, Donte McCrary-McClain, Senior Manager of Client Services at Flywheel Digital, will share his journey of working across multiple brands with a focus on eCommerce to his transition to an agency, sharing everything he’s learned along the way. Brand-agency partnerships are complicat...
Nov 08, 2022•24 min•Ep 2•Transcript available on Metacast In this episode, we talk to Russ Dieringer, founder of Stratably, about a recent newsletter he published titled ‘What do we mean by “eCommerce”?’ In it, Russ challenges retail leaders to be more precise in how they think about eCommerce, as store-based omni retailers have a different set of growth levers and future growth potential than pureplay eTailers. We’ll also learn about writing an eCommerce newsletter aiming to increase brands’ digital IQ as well as Russ’ tips on finding trusted sources ...
Nov 01, 2022•23 min•Ep 1•Transcript available on Metacast 
