If you aren’t prepared for the shift from third-party observability to operating within walled gardens when measuring advertising efficiency, you’re falling behind. In this episode, our Chief Technology Officer, Keerat Sharma shares his perspective on the upgrade we’re seeing in how we measure advertising efforts, embracing the walled gardens and utilizing clean rooms to tie marketing efforts more closely to sales. Tune in to learn about how the industry got to this point, how to understand what...
Feb 08, 2024•29 min•Ep 19•Transcript available on Metacast The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For January 2024, Patrick covers Omnicom’s acquisition of Flywheel and what the future of marketing holds, Prime Video officially launching ads, & updates on global marketplaces seeing growth such as Temu.
Jan 31, 2024•20 min•Ep 18•Transcript available on Metacast It's 2024 and Flywheel Retail Insights has all of the predictions for the year that your brand needs to know. In this episode we deep dive into three of the 8 predictions, those being omnichannel as a key player, generative AI, and social commerce. Listen in to see where we predict these key elements of commerce to go this year and how your brand can stay caught up in the quickly changing landscape. Get in touch with the Flywheel Retail Insights team here! https://www.flywheeldigital.com/c...
Jan 22, 2024•28 min•Ep 17•Transcript available on Metacast Bill Hildebolt, Co-Founder & Executive Chairman of Influencer Marketing agency gen.video shares his insights on the landscape of influencer marketing and the intricate process of developing efficient campaigns across retailers. Where does a brand begin? Where is performance tracked and what metrics matter? How does influencer marketing tie into a larger media strategy? All of this and more (such as who could influence you to buy Dove soap) will be answered in this episode so be sure to liste...
Jan 03, 2024•26 min•Ep 16•Transcript available on Metacast Streaming TV - or more commonly referred to as STV, is a growing area of ecommerce and for a good reason. In this episode, Gloria Steiner and Kim Reisin of Perpetua teach us about the logistics of STV, when to know if investing in STV makes sense for your brand, and how to measure the success of your STV campaigns when looking at full funnel performance measurement.
Dec 21, 2023•23 min•Ep 15•Transcript available on Metacast Peter Bond, Partnership Acceleration Lead at Flywheel (and, of course, co-host of the famed CPG Guys Podcast) joins The Commerce Collective Podcast to discuss what he’s seeing - as one of the most “in tune” people in the industry - as the major points of discussion and elements of change in the fast-paced ecommerce landscape for large manufacturers. Peter will also share what the purpose of our Partnership Acceleration Team is at Flywheel - a must-listen episode!
Dec 14, 2023•27 min•Ep 14•Transcript available on Metacast Retail media is a well known concept to all of us in ecommerce, but we usually go straight to thinking about digital retail media. What about retail media within the stores that we walk into every day and the future opportunity that the digitization of these stores might hold? Andrew Lipsman, former Principal Analyst at Insider Intelligence educates us on how in-store advertising is no new concept, but the potential for in-store retail media to be the next reach medium driving both branding and ...
Dec 06, 2023•25 min•Ep 13•Transcript available on Metacast The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel’s experts. For November 2023, Patrick Miller, Co-Founder and Co-President at Flywheel covers the largest shopping event of the year, Black Friday / Cyber Monday. How did the event turn out? Did it meet expectations? How did the longer lead-in impact the overall event and did we see any deal fatigue? Tune in to hear it all!
Nov 30, 2023•18 min•Ep 12•Transcript available on Metacast Retail media can be complex and shows no signs of slowing down, but Criteo’s experts are at the forefront of retail media growth - educating brands, retailers, and podcasts with their expertise. In this episode, Ryan Britton, VP of Sales at Criteo, discusses the next wave of retail media growth and how advertisers should be organizing internally, budgeting, and measuring success.
Nov 14, 2023•32 min•Ep 11•Transcript available on Metacast In this episode of The Commerce Collective Podcast, we’re continuing our Amazon unBoxed coverage and getting the rundown from three of Flywheel’s speakers at Amazon unBoxed, Joe Rideout (Chief Product Officer, Perpetua), Gloria Steiner (Director, Data Intelligence, Perpetua), and Rob Kearns (Senior Director of Programmatic, Flywheel) who will be covering their sessions and digging deeper into AMC and upper funnel advertising all around. Tune in to hear Joe cover how to reach your audience at the...
Nov 03, 2023•28 min•Ep 10•Transcript available on Metacast The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For October 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers the three most important product launches he has from one of the industry’s largest events that took place this month, Amazon unBoxed.
Oct 31, 2023•14 min•Ep 9•Transcript available on Metacast The Commerce Collective podcast is excited to bring you two special episodes recorded live at the Amazon unBoxed Partner Podcast Junket - a round robin-style interview series with 5 Amazon executives covering the event and the new product launches announced. In this first part, we hear from Jeff Cohen (Tech Evangelist, Amazon Ads) for an overview of the product launches, Teresa Uthurralt (Director Partner Development, Amazon Ads) on key partner priorities in the now & near future, and and Ru...
Oct 27, 2023•25 min•Ep 7•Transcript available on Metacast In Part 2 of our Amazon unBoxed Partner Podcast Junket Series recorded live from Amazon unBoxed, we talk to Kelly McLean (VP Amazon DSP) and Miranda Chen (Director of AMC Monetization & Growth) about product launches related to DSP and AMC such as the Amazon Publisher Cloud, Cross-Channel Planner, AMC Lookalike Audiences, & AMC Template Analytics.
Oct 27, 2023•18 min•Ep 8•Transcript available on Metacast In sync with the release of this episode, Flywheel has announced to the world the coming together of the Ascential Digital Commerce brands as one unified, more powerful Flywheel. Tune into CEO Duncan Painter explaining the rationale behind this initiative and how the unification of our brands & launch of the Commerce Cloud sets us up for unparalleled capabilities and services for all of our customers and clients.
Oct 24, 2023•22 min•Ep 6•Transcript available on Metacast Everything good needs a tune up here and there, and Mastering Metail is no different. Flywheel is excited to announce the renaming of Mastering Metail to The Commerce Collective Podcast by Flywheel. You’ll have to listen in for the details, but we are excited for where our ecommerce education and thought leadership content goes from here! But don’t worry, we’ll still always be a little bit “Mastering Metail.”
Oct 23, 2023•3 min•Ep 5•Transcript available on Metacast In this episode of Mastering Metail Sravanthi Muppidi, VP of Engineering at Albertsons Media Collective educates us on the process of building Albertsons Retail Media Network and the importance of standardization across retail media. Albertsons Media Collective launched a first of its kind, four-part standardization framework at Cannes 2023 which is broken down in depth in this episode and provides the industry with a call to action for standardization for the benefit of us all.
Oct 12, 2023•28 min•Ep 4•Transcript available on Metacast Mastering Metail’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For September 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers the FTC’s lawsuit against Amazon, Prime Video introducing limited ads in 2024, & Walmart Marketplace reaching 100,000 active sellers. Welcome back to Mastering Metail - a podcast brought to you by Flywheel Digital. You’re listening to This Mon...
Oct 04, 2023•18 min•Ep 3•Transcript available on Metacast Mastering Metail presents a special episode featuring Samantha Hensch, Senior Director at Walmart Fulfillment Services, recorded live from Walmart Marketplace’s Let’s Grow Seller Summit. Samantha educates the audience on the building of WFS, offerings, benefits, and opportunities for Walmart Sellers who utilize WFS, the logistics of setting WFS, and of course Samantha tells us about the exciting launches from WFS that were announced at the Summit (you’ll have to listen in to hear them for yourse...
Sep 28, 2023•18 min•Ep 2•Transcript available on Metacast In this episode of Mastering Metail, Ryan Monigan, VP, Walmart Client Services at Flywheel Digital teaches us about the three types of relationships that can exist between sellers, suppliers, and Walmart when talking about the marketplace. Walmart Marketplace is a significant initiative for Walmart, and sellers and suppliers alike will not want to miss out on the opportunity to enter, expand, or grow their business on the marketplace utilizing Walmart and Flywheel Digitals resources for success....
Sep 28, 2023•26 min•Ep 1•Transcript available on Metacast In the fourth episode of Mastering Metail’s Target Masterclass season, Corey Hammond and Amanda Kelly cover the complex nature of establishing our capabilities on Target.com via establishing an API connection as well as ingesting data into our software to provide the most necessary insights and models for our clients.
Sep 18, 2023•19 min•Ep 4•Transcript available on Metacast In the third episode of Mastering Metail’s Target Masterclass season, Toby Willse, Senior Director of Media at Flywheel Digital teaches us the foundations of media and advertising on Target.com, its nuances, and how to look at Target in your overall ecommerce strategy. You’ll learn about different ad types offered by Target throughout the funnel, their search providers, Target’s own media arm, Roundel, and how to build a winning media strategy while keeping the complexities of omnichannel in min...
Sep 18, 2023•23 min•Ep 3•Transcript available on Metacast Introducing Mastering Metail’s Target Masterclass season, a five-episode deep dive into understanding Target.com and Flywheel Digital’s Target capabilities. In this first episode, Corey Hammond and Zach Toste of Flywheel’s Retail Enablement team introduce the landscape of Target.com as well as cover Flywheel Digital’s launch of full services on the platform.
Sep 18, 2023•28 min•Ep 1•Transcript available on Metacast In the fifth episode of Mastering Metail’s Target Masterclass season, Corey Hammond and Toby Willse tie everything together - from the foundations of retail & media to how we have built out our measurement and modeling capabilities utilizing Target’s data in order to tie retail & media data points together, helping clients visualize their long-term strategy while striving for profitability.
Sep 18, 2023•24 min•Ep 5•Transcript available on Metacast In the second episode of Mastering Metail’s Target Masterclass season, Nikki Little and Ben Szanton cover the foundations of content on Target.com as well as what we know about the organic search algorithm. Listen in for tips on how to build the most effective PDPs and how critical attribution is when it comes to organic placements and high quality content.
Sep 18, 2023•28 min•Ep 2•Transcript available on Metacast Mastering Metail’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For August 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Instacart filing to go public on the Nasdaq, Walmart and Target’s Q2 earnings, and Amazon SP’s being offered for availability on sites such as Pinterest, Buzzfeed, and more.
Sep 08, 2023•16 min•Ep 1•Transcript available on Metacast In Part 2 of our Southeast Asia coverage, Jasper Knoben, CEO at Intrepid is back to tell us about the specific nuances of ecommerce from the lens of comparing the East to the West, while also comparing Southeast Asia to China. We cover the competitive landscape, marketplace infrastructure, ad revenue and paid search to super apps and the overall management for brands of all the moving pieces - while providing the insights needed for enterprise brands looking to expand into or grow in the region....
Aug 22, 2023•24 min•Ep 7•Transcript available on Metacast Tomoyuki Maeda, Japan Market Representative at Flywheel Digital teaches us all about ecommerce in Japan - with a focus on Amazon - in this episode. He covers differences in consumer behavior and expectations across Japan, China, SEA, & the West, key players in the ecommerce market in the region, and, of course, the foundations of metail (media + retail) on Amazon in Japan.
Aug 22, 2023•20 min•Ep 8•Transcript available on Metacast In this episode of our APAC Masterclass, Jasper Knoben, CEO at Intrepid introduces us to ecommerce in the Southeast Asia region. In this first of two parts, we learn about the market anatomy, digital commerce trends in the region, and begin to understand how this region compares to both China and the West, as well as where it’s going and how quickly the landscape is changing. Be sure to listen to part two for a deeper dive into ecommerce nuances and tactics!
Aug 22, 2023•20 min•Ep 6•Transcript available on Metacast Challenger brands spice up competition across western marketplaces, but what makes them successful and what are some of the common hurdles that Chinese challenger brands need to overcome? Robbie Zhang, Business Operations Director at 4kMiles teaches us about his work with Chinese brands selling in overseas markets, and how it’s not about replacing Enterprise brands, it’s about testing the opportunities that exist, similar to western brands entering the APAC marketplaces.
Aug 15, 2023•22 min•Ep 5•Transcript available on Metacast We’ve learned over the course of Mastering Metail the power of data - but do the structures that we understand and rely on carry across the globe? Tony Ren, CPO of APAC for Flywheel Digital helps us understand 1st, 2nd, and 3rd party data similarities and differences between the East and West - which teaches us about the expectations that enterprise brands should have when it comes to the data that can be retrieved and utilized from the different platforms and marketplaces.
Aug 15, 2023•28 min•Ep 4•Transcript available on Metacast 
