Episode description

In the third episode of Mastering Metail’s Target Masterclass season, Toby Willse, Senior Director of Media at Flywheel Digital teaches us the foundations of media and advertising on Target.com, its nuances, and how to look at Target in your overall ecommerce strategy. You’ll learn about different ad types offered by Target throughout the funnel, their search providers, Target’s own media arm, Roundel, and how to build a winning media strategy while keeping the complexities of omnichannel in mind.