Mordy’s back with the EDGE team, talking about the news of the day. We covered stories from Roger Montti, Barry SChwartz and Patrick Stox of Ahrefs. Really interesting one there - pretty bold move to disavow ALL links to 3 of your top articles to see if links do, in fact, mean what we think they mean to SEO. Let’s all pull a Mordy and listen now to the EDGE! [00:04:17] Hey Alexa, do you now that Amazon is shutting you down? [00:08:15] Google’s December update was a big one [00:18:55] Do inbound ...
Dec 15, 2021•31 min•Transcript available on Metacast Andrew “Optimisey” joins the EDGE team this week, covering just a fraction of the hot digital marketing news. There’s so much happening, it was tough to pick but we settled on these headlines to get to you. Covering news from Search Engine Roundtable and Brodie Clark, with a hot take on Google’s playground, we finished with a hearty Happy Birthday to an 18-year-old SER! Thanks, Barry, for these past 18 years of reporting! [00:02:01] Political ad changes at Google for 2022 [00:08:20] Google is te...
Dec 07, 2021•28 min•Transcript available on Metacast Mordy's back from vacation and we're covering his review of the November Core Algorithm update from Semrush. We're back to trolling each other with the regular jabs. Covering news from Search Engine Journal and Search Engine Land this week. [00:04:21] The Mobile-First Indexing Deadline is Gone. [00:09:12] How Does One’s Site “Fit Into the Internet” [00:21:57] Discussing the November 2021 Core Update with Mordy...
Dec 01, 2021•36 min•Transcript available on Metacast Darren Shaw of Whitespark.ca joins the EDGE again (been a while) to discuss Local SEO, Google Business Profile as well as his annual Local Search Ranking Factors survey from 40 of the top Local SEO professionals in the business. Get up to date on what affects local search engine optimization and where Entity SEO works into the Local SEO concepts, today on the EDGE. [00:05:02] What Does Whitespark Do for Companies? [00:07:05] QR codes are back! [00:08:52] Stats on Local Search [00:10:43] In some ...
Nov 26, 2021•48 min•Transcript available on Metacast Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode. When it happens, we will get it to you as soon as possible! We uncovered a relationship of factors that lead us to believe that this is not just another core update! Breaking news, here on the EDGE! [00:02:24] The social media outcry regarding the November Google Core Algorithm updates [00:03:32] Ray: This is a tricky update due to the holiday season [00:05:28] Ray: How the Volatility Tools W...
Nov 24, 2021•21 min•Transcript available on Metacast Covering a lot of (Site)Ground here on the show today with Erin Sparks and Mordy Oberstein. Learning about the carbon emission expense of IndexNow, SiteGround sites being deindexed from a 4-day DNS outage and how machine written content may not be so bad in the future. Bonus on this episode: see Erin lose it when Mordy calls our toll-free number for the podcast. That’s conversion optimization, baby! [00:06:11] Will Google use Microsoft’s new IndexNow protocol? [00:11:30] A four-day outage at Sit...
Nov 16, 2021•26 min•Ep 462•Transcript available on Metacast Mordy missed this episode! Please publicly shame him, if you would! We covered pretty important news - GMB is gone! What’s in a name, really. The news is really about the changing way to edit your Google Business listing, and what is going away. More news to check out from Search Engine Land and Search Engine Journal today on the EDGE. [00:03:15] Goodbye Google My Business! [00:07:42] Google tells us where we should put our videos for maximum exposure [00:14:25] We’ve got a new Page Speed Insigh...
Nov 10, 2021•23 min•Ep 461•Transcript available on Metacast In our second segment of our Victor Zhitomirsky interview, we unpacked the caching and optimization tools available to help speed up your websites. Understanding the part that JavaScript plays in the rendering speed is a must. We dive into difference caching systems and hosting providers, arming you with an incredible set of options to future-proof your site speed. [00:07:12] Caching and Optimization tools for your WordPress site [00:08:30] What to look for in optimization and Javascript delay t...
Nov 04, 2021•33 min•Transcript available on Metacast We go “Meta” on today’s episode. Mordy wants to rename our firm’s name, Jacob wants to rename Indianapolis, Erin renames Morday, it’s all-Meta All-the-time today on the EDGE. Find out our take on Facebook-to-Meta, Google’s evaluation on spammy links and domains and, yup - a take on the AMP debacle, yet again. Stories covered from SEL, The Verge and SER today on the EDGE. [00:04:57] What if the meaning of a name, was the meaning of the name? Facebook is now Meta. [00:12:33] Is Google ignoring spa...
Nov 02, 2021•33 min•Ep 460•Transcript available on Metacast With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue. We researched and found a world of caching and optimization tools, and then tripped across and tested one that had somewhat of a contentious discourse in the public square. We reached out to the author of an article crying “FOUL!”. Let's learn about the CWV issue and find out about Black Hat Core Web Vitals today on the EDGE. [00:08:04] What is the problem with Word...
Oct 26, 2021•53 min•Ep 453•Transcript available on Metacast It was an all-skate for Google topics this week on the EDGE. The EDGE team covered articles from Search Engine Land and Search Engine Journal with a sidebar regarding Shaquille O’Neal’s appearance without podium on a Formula 1 race (serious squirrel chasing). Dive into the potential serious connotations of alleged ad throttling from Google related to AMP. Find about this and Mordy’s helpful tips on how to pace one’s own liquid intake on this episode of the EDGE. [00:04:00] Up and down, up and do...
Oct 26, 2021•38 min•Transcript available on Metacast Rollin, rollin, rollin...keep that mobile search rolling! Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Google’s mobile search: did we just lose a psychological barrier that kept us in query revision mode? Are long tail phrase optimization strategies going to lose here? Also covered in our episode this week is the low performance of WordPress in Core Web Vitals and Google’s podcast knowledge panels discoveries! Yup - we’re in there. Have a seat around the ...
Oct 19, 2021•28 min•Transcript available on Metacast Mordy’s back in the second chair to discuss Google’s SearchOn event from last week and join Erin in basking in all of the great reveals that Google had in store for us. We cover articles from Search Engine Land and The Verge, deep diving into the challenge that Google has as it tries to move users away from the Ten Blue Links. [00:06:26] MuM’s the word at Google’s SearchOn event last week [00:17:47] Google search gets larger images, enhances so much. [00:22:33] Google wants to bring a richer, de...
Oct 06, 2021•33 min•Transcript available on Metacast George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy’s absence. We always love George’s take on the digital marketing fronts. This show focused on an article that PPC marketers need to pay very close attention to. Check your match types, everyone, things are changing. [00:03:15] Ad Transparency from Google Ads by way of the “About This Advertiser” page [00:12:08] Google Ads also now preferring phrase match or broad match keywords that are ide...
Sep 28, 2021•33 min•Ep 452•Transcript available on Metacast Mordy gave the 450 episode his own 450 response code (yes, check out server codes all of you SEO geeks)! He’s away on holiday and we brought it to the pre-eminent SEO auditor, Andy Drinkwater to come alone side Erin to discuss the news of the week. We’re talking Title tags yet again, but there’s much more in this episode. 450 episodes and still going strong! [00:06:14] Google speaks out about recent title changes, it’s not nearly as bad as we think it is…. [00:19:45] Are your website redirects a...
Sep 22, 2021•45 min•Transcript available on Metacast Olga Zarzeczna appears on the EDGE for her second segment as we discuss her recent articles, a list of 52 SEO tools from Google and 79 Best Chrome Extensions for SEO as well as the incredible success she has had with your consultancy, being that her site has only been indexed for a year. This is how you do content, folks! Providing value every step of the way, here on the EDGE. [00:07:28] What spurred you to actually start your own business? [00:09:26] Olga’s initial strategy for her site. The u...
Sep 21, 2021•49 min•Transcript available on Metacast Let’s regroup. Erin Sparks, Mordy Oberstein and Andrew “Optimisey” Cock-Starkey hold the first EDGE of the Web SCRUM to discuss the growing concern of Google Search dominance and content aggregation overreach. Is Google taking too much of our own content for its uses? Where do we, as content providers, stand when it comes to our goals of visits to our websites as opposed to data purveyors to Google? Is there a Plan “B”? Welcome to the SCRUM! [00:05:48] Perspectives of Google domination [00:09:40...
Sep 16, 2021•39 min•Transcript available on Metacast Olga Zarzeczna appeared on the SEO radar in August of 2020 with an incredible series of contributions to the community. With incredibly crafted posts such as “Technical SEO Audit (188+ Steps)” and “SEO Audit Tools: 65 Tools For SEO auditing” and spending upwards of 40 - 60 hours of meticulous writing, Olga is clearly defining herself as a thought leader in our digital marketing community. Give a listen as we go through her SEO Audit Tools list as Erin tries not to be a SEO Veruca Salt! [00:11:49...
Sep 16, 2021•47 min•Transcript available on Metacast Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only data from your ads. The State of SEO 2021 from Search Engine Journal was The guys cut up again, so dive in today! [00:03:23] Twitter’s Communities might be different - and have better context [00:08:37] Historical Query Data without Clicks from Google’s Search Terms report [00:15:34] Search Engine Journ...
Sep 14, 2021•26 min•Transcript available on Metacast We continue our conversation with Kristina Azarenko, educating people through her SEO Challenge (#SEOChallenge). We break down some of the learning blocks when it comes to SEO and how to navigate your continued education inside of the organization you work for. Improving the value or your own SEO skill sets is just as important as the SEO talent you bring to your company. [00:03:08] The John Mueller tweet that should be heard around the SEO world. SEO audit tools create “Hundreds of Recommendati...
Sep 11, 2021•39 min•Transcript available on Metacast Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We’re part of the business model, right? We continue to talk about the Google SERP Title debacle as well as other news items of the week. [00:02:36] GMB posts can actually now appear on third party sites without your knowledge. [00:04:17] Google dropped HTML title tags usage by 77%! Analysis from Mordy of Semrush. [00:11:32] Carolyn Lyden chimes in on her own a...
Sep 01, 2021•31 min•Transcript available on Metacast In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google. Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital reviews her recent article, her observations and the SEO climate at hand. This is NEW, folks. And it is an Earthquake. [00:02:55] Holy Jumbled Titles, Batman! What is Google doing?! [00:19:01] Google Search Console has Cross-Language Results [00:20:36] Time...
Aug 23, 2021•34 min•Transcript available on Metacast With Kristina Azarenko educating people through her SEO Challenge (#SEOChallenge), we thought it would be great to get her and Erin Sparks together to talk about how SEOs can stop chasing perfection. Plus, any of our listeners can use the code EDGE at her course’s checkout to receive a special surprise—she didn’t pay us to promote; we just love it and want to pass it along. [00:07:54] Starting SEO with the right mindset. [00:00:00] Is there a particular attitude that we should have while perform...
Aug 20, 2021•31 min•Transcript available on Metacast Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks. [00:07:28] Examples that Joe and JD have seen of permanent brand perception and buying choice of consumers we’ve experienced through the pandemic [00:14:52] How Big Tech’s efforts to flag socially offending accounts have over-reached and harmed legitimate advertisers. [00:16:59] Are Ad platforms too hyper-sensitiv...
Aug 20, 2021•43 min•Transcript available on Metacast In this week’s news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if you want your podcast featured on Google, you need to meet new requirements. [00:05:07] Podcasts featured on Google have new requirements [00:11:33] Pages are dropping and re-appearing in Google’s index [00:15:12] Facebook Ads are aiming at user privacy [00:24:30] 500 errors cause Googlebot to crawl l...
Aug 19, 2021•33 min•Transcript available on Metacast Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google’s structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommendation. There’s no slowdown for marketing opportunities or technical SEO in August; try to keep up! [00:03:31] Yelp is Adding Searchable Covid related attributes [00:07:56] Recommendation from Google: Author URLs [00:13:23] Was there an Algorithm Update that Started Friday? Barry thinks it’s possible....
Aug 11, 2021•24 min•Transcript available on Metacast We’re joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast, and it’s time we start to unpack what the heck is going on. [00:07:00] What does JD and Joe see evolving in the digital marketing space, taking in consideration the year and a half we have been through with Covid. [00:09:39] Innovation comes from constraint [00:15:08] JD’s new gig at Osmos and Joe’...
Aug 10, 2021•44 min•Transcript available on Metacast Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn’s new acquisition to Wordpress and Universal Search, this week’s episode touches topics that affect all marketers—not just SEOs. [00:08:05] New version of Google Ads Editor brings Hotel ads and lead form extensions [00:10:36] LinkedIn expanding their creator tools and Learning platform with new acquisition [00:17:10] Wordpress is still a behemoth in market share [00:28:40] Gary Il...
Aug 04, 2021•38 min•Ep 438•Transcript available on Metacast Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today’s news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search results. [00:06:54] Google hits us with another spam update [00:12:16] Gary Illyes recommends keeping redirects in place for one year [00:16:20] Google is showing why pages rank to the end user...
Jul 28, 2021•30 min•Transcript available on Metacast Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July’s Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get your schemas ready! [00:03:43] Glenn Gabe’s Rapid-fire Insights on Google’s Core Update [00:13:00] New Integration from GoDaddy allows Merchants to show Inventory across Google [00:21:24] New Search Editorial Content Policies for Job Postings are coming soon
Jul 21, 2021•31 min•Transcript available on Metacast 
