437 | News from the EDGE | Week of 7.26.2021 - podcast episode cover

437 | News from the EDGE | Week of 7.26.2021

Jul 28, 202130 minTranscript available on Metacast
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Episode description

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today’s news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search results. 

[00:06:54] Google hits us with another spam update

[00:12:16] Gary Illyes recommends keeping redirects in place for one year

[00:16:20] Google is showing why pages rank to the end user