Kristina Azarenko provides us with an insight into the new SEO professional mindset. Specifically, we discuss why it’s important to participate in the SEO community, sharing information and how we have changed our engagement during COVID. How valuable is it to speak with your SEO colleagues? Is there a fear of reprisal if you share insight or observation on social media when you are an SEO professional? Kristina shares some of her journey through her career, and the feedback and challenges she h...
Nov 18, 2020•36 min•Transcript available on Metacast Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don’t hold water any more. Some techniques covered: PR bombing, DMOZ, link directories and much more. This is an important show to listen to if you are hiring SEO talent. Listen to the list and make sure they aren’t doing ANY of these bad SEO tactics, on the EDGE.
Nov 12, 2020•26 min•Transcript available on Metacast High levels of Engagement on LinkedIn: 722 Million Members LinkedIn continues to grow by leaps and bounds, as seen in a recent quarterly report from Microsoft, which purchased LinkedIn back in 2016. Many users are looking for work. The Biggest Loser in the 2020 Election? Social Media There are those who will say social media did too much censoring of Trump’s posts while others will say the platforms don’t do enough to control misinformation. Social media loses either way. Google Wants to Help Co...
Nov 12, 2020•23 min•Transcript available on Metacast Got Clarity? Free Website Analytics from Microsoft Microsoft is calling its new free web analytics tool Clarity, and it’s meant to reveal what users are doing while visiting your site while also respecting their privacy by being GDPR compliant. Will Apple Leverage Google’s Antitrust Troubles to Launch a Search Engine? There have been perennial rumors about Apple developing its own search engine. With Google under the antitrust microscope, now might be the time for Apple to make its move. How Nat...
Nov 03, 2020•24 min•Transcript available on Metacast Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro, host of the MarTech podcast and Voices of Search podcast. In Part 1 we covered podcast growth techniques. In Part 2 of our interview, we cover the major points of monetization of a podcast. We cover: How do you get a sponsor for your podcast? What are good models for advertising rates on a podcast? How does frequency play into podcast sponsorships? What should advertisers know when starting to advertise on podcasts? Is CPM goin...
Nov 02, 2020•28 min•Transcript available on Metacast Can Site Sections Affect Overall Site Ranking? Google Speaks Google’s John Mueller noted it depends on the data Google has and can get for the website. Good site architecture that clearly distinguishes sections from one another will help. Google to Restrict Post-Election Political Ads About Results Given the huge number absentee and mail-in voting expected in the 2020 election, results won’t be known for days, so Google will not allow for false claims about unsettled election results. Google Ana...
Oct 30, 2020•24 min•Transcript available on Metacast Benjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing their podcast. Discussed are key points list: How Benjamin got the MarTech podcast started. What are the first steps in growing your podcast? What does content curation mean and what does it mean for your podcast? How long should a podcast be? How does podcast advertising affect growth?...
Oct 28, 2020•22 min•Transcript available on Metacast Why Podcasters Need Google Podcasts Manager This new service from Google includes tools for more actively managing podcasts for Google Search as well as analytics on podcast listeners and new podcaster community forum. Podcasts Are the New Spoken-Word Channel In the latest Spoken Word Audio Report, Edison Research documents the continued rise of podcasting as the way people are consuming spoken-word audio, and the stats are impressive! Updated Google Quality Rater Guidelines Emphasize “Needs Met...
Oct 21, 2020•26 min•Transcript available on Metacast This week's featured guest is Will Critchlow, CEO of SearchPilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the development of SearchPilot. After covering the last 15 years of SEO we went into how the machine learning era is going to evolve SEO. You won't want to miss EDGE of the Web episode 371! Key top...
Oct 16, 2020•58 min•Ep 371•Transcript available on Metacast Topics covered in this week's news: New data-sharing regulations causes Facebook to reconsider operations in Europe The new Web Stories WordPress plugin by Google has been publicly released Authority profile? What Google hinted at in a recent blog post about the last core update.
Oct 13, 2020•31 min•Transcript available on Metacast More AR and VR Options Coming from Facebook When Facebook launches its AR Glasses next year, will you be lining up for a pair? There’s more happening in the VR/AR pipeline that you might have thought. Recovering from a Google Manual Action Takes Time Depending on what happened and why, recovering from a manual action by Google is going to take some time, and you’ve got to be realistic about what it means for rankings. Delayed Search Console Reporting Confirmed by Google Google is communicating w...
Oct 10, 2020•23 min•Transcript available on Metacast This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when we first discussed AMP on the show. This episode we discussed all things SEO. Tune-in to learn more about SEO during the EDGE of the Web episode 370. Key topics discussed during the show: Agency vs in-house SEO Developi...
Oct 10, 2020•56 min•Transcript available on Metacast Online-Only Grocery Stores Experiment by Whole Foods They call them “dark stores” because they’re not for walk-in customers. Instead, they only fulfill online orders for grocery delivery. Is this the future of supermarket retail? New Membership Service: Walmart+ Consumer retail juggernaut Walmart’s new membership service comes with an annual or monthly membership fee, includes unlimited shipping, and offers other perks. Could Call Analytics be Your Missing Link? Google search ads result in more ...
Sep 23, 2020•17 min•Transcript available on Metacast This week we called upon two of our friends, Kirk Williams and Sam Ruchlewicz, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. Sam is Vice President, Digital Strategist, and Data Analyst at Warschawski. Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing and data analytics initiatives. With the news of...
Sep 23, 2020•1 hr 10 min•Ep 369•Transcript available on Metacast Our featured guest on episode 368 of EDGE of the Web is Jeroen Corthout, CEO and co-founder of Salesflare, the intelligent CRM that startups and small businesses love to use. Salesflare’s mission is to automate everything in sales, but the irreplaceable human contact. It gathers this information from emails, email signatures, social profiles, and more. Everything automatically appears in your address book. Jeroen shares his knowledge and some insights on CRMs along with selling during COVID19. Y...
Sep 23, 2020•1 hr 1 min•Ep 368•Transcript available on Metacast Our featured guest on EDGE of the Web episode 367 is Tim Schmoyer, CEO of Video Creators. In 2006, Tim was in graduate school and wanted to introduce his girlfriend to his family across the country, so he uploaded videos to YouTube of them hanging out together. Others started watching, which freaked him out a bit, so he started digging into YouTube to figure out how it worked. In 2011, he became the first creator to start training YouTube creators. Today his company, Video Creators, has been fea...
Sep 14, 2020•1 hr 6 min•Ep 367•Transcript available on Metacast Beta Launch of “Horizon” VR Social Experience by Facebook Horizon is Facebook’s sandbox creation tool for virtual reality experiences, which it wants to broaden while also keeping it social as it enters its next phase of development. Will Apple Launch a Search Engine to Compete with Google? The signs include Apple hiring more search engineers, making changes to its Spotlight Search mobile engine to bypass Google results, and is beefing up its webcrawling Applebot. Microsoft and Walmart Team Up i...
Sep 04, 2020•18 min•Transcript available on Metacast Google Unconference: Sold Out! After seeing its Unconference completely sold out, Google has announced it will offer a virtual Webmaster Conference later this year to keep the momentum going. After Content is Indexed, Keywords in URLs are Less Important Tired of twisting yourself in knots about keywords in URLs for the SEO factor? John Mueller of Google notes their impact is minimal once the content of a page has been indexed. Enhanced News Storytelling Capabilities with Licensed Content Google ...
Aug 28, 2020•21 min•Transcript available on Metacast This week's featured guest is the one, the only, John Mueller from Google. If you don't know, John is the Senior Webmaster Trends Analyst at Google. He’s been working at Google since September of 2007. He works together with the Webmaster Central, Sitemaps, and Search Quality teams at Google and helps to make sure that information flows freely between webmasters and the engineers at Google. He regularly writes for the Google Webmaster Central blog and is an avid participant in the Webmaster Help...
Aug 27, 2020•59 min•Ep 366•Transcript available on Metacast The Google Update that Wasn’t The chatter began flying fast and furious about a possible update to the Google Search Algorithm on Saturday August 15, and it looked like a big one. But by Tuesday it was called a “glitch.” Heading Tags are Important to Google Put simply, Google’s John Mueller indicated that heading tags do matter and are considered a “strong signal” of the content on a web page. Capturing Leads Through YouTube for Google Ads? Yes You Can! New to YouTube are lead form extensions to...
Aug 21, 2020•20 min•Transcript available on Metacast This week's featured guest is Julie F. Bacchini, President of Neptune Moon LLC. She has been in the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. We deep-dived into the changes over the years when it comes to paid advertising ...
Aug 21, 2020•52 min•Transcript available on Metacast This week's featured guest is Max Yoder, Co-Founder and CEO of Lessonly. Lessonly is an online training software that helps teams learn, practice, and Do Work Better. Max provides us his insights into his unique perspective on building good culture, values, and work ethics with employees in the workplace. If you are wanting to learn how to grow a strong culture, core values, and hard work ethics then this is the episode you need to tune into. Learn more from Max by checking out the EDGE of the W...
Aug 18, 2020•54 min•Transcript available on Metacast How Unstoppable is Google? The big tech companies have been in the hot-seat of Congressional hearings because they’re seen by some as monopolistic. Here’s how Google’s CEO responded in testimony. Is Google Analytics Used Ranking Search Results? Some have speculated that Google is actually using Google Analytics as part of its search results ranking process. John Mueller of Google weighs in to shed some light on the theory. How is Video-Watching Behavior Changing? Snapchat’s Study If businesses w...
Aug 14, 2020•15 min•Transcript available on Metacast Details on the Hack of Prominent Twitter Accounts A total of 130 accounts were impacted, although personal information was compromised for only eight of those. Affected high-profile accounts included Joe Biden, Barak Obama, and Jeff Bezos. Tweet Carousels on Google Search? Gone for now In the wake of a serious hack on 130 prominent Twitter accounts, Google search results pages no longer feature a carousel of tweets. This may just be temporary, but time will tell. Is Search More an Art or a Scien...
Jul 23, 2020•19 min•Transcript available on Metacast This week’s featured guest on EDGE of the Web is Jessica Bowman, Founder/CEO of SEOinhouse.com. Jessica is a marketer who comes from an IT background, bridging the gap between both project requirements and how marketing and IT need to collaborate more effectively. Her diverse experience in project management, website usability, and process analysis gives her insight into what needs tweaked, in your complicated enterprise-level world. She has a systematic approach to transform your SEO program in...
Jul 23, 2020•58 min•Transcript available on Metacast Will Facebook Ban Political Ads? Social media platforms increasingly find themselves saddled with sorting out what to do about political ads on their platforms, and Facebook appears to be reconsidering its stance on this. E-A-T Features Prominently in Revamped Google Discover Help Document If you haven’t looked at the Google Discover Help Document lately, you may not recognize it when you do. It’s been completely overhauled, and E-A-T is an important section to see. Long-Term Outlook of Chief Ma...
Jul 17, 2020•22 min•Transcript available on Metacast Can you really consider yourself a digital marketer if you don’t know Gary Illyes? EDGE of the Web had the absolute honor to have the one and only Gary as this week's featured guest on episode 362! For those that don’t know Gary, he is a Webmaster Trends Analyst but according to his Twitter bio he's also the House Elf and Chief of Sunshine and Happiness at Google. He has a difficult job to communicate about search with the world and the updates from constant Google algorithm updates. Tune in to ...
Jul 16, 2020•1 hr•Transcript available on Metacast This week’s featured guest on EDGE of the Web is Mike King, The Founder and Managing Director of iPullRank, catching us up on what is new in the digital marketing world. If you don’t know Mike by now you need to. He has an extensive background in software, web development, and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical, and Paid Media Teams to achieve synergistic solutions in harmo...
Jul 08, 2020•42 min•Transcript available on Metacast From The Verge - Spotify to roll out interactive podcast ads to allow listeners to interact with their device screen as an ad plays mid-roll of their favorite podcasts Search Engine Journal confirms that Apple Safari will allow Google Analytic data to be tracked when users choose their browser. And according to Impact , Google is launching “Keen” - which appears to be a hyper-local / hyper-hobby focused photos and social app, similar to Facebook Groups or Pinterest....
Jul 08, 2020•23 min•Transcript available on Metacast This week Marco Bonomo , SEO Specialist at Mediacom , joined us as our featured guest on EDGE of the Web to discuss Google jobs and internal site search optimization. Marco is involved in SEO strategy planning and technical SEO for leading e-commerce and governmental websites, focusing on the UK. This show is so unique because EDGE has not had a previous show that had deep-dived into the tactic of internal site search. Tune in to EDGE of the Web episode 360 to learn more about optimization of in...
Jul 02, 2020•52 min•Transcript available on Metacast 
