![370 | Enterprise In-House SEO Advantages with Paul Shapiro - podcast episode cover](https://static.libsyn.com/p/assets/c/1/f/3/c1f30e04565c175c/EDGE-TITLE-2020.jpg)
Episode description
This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when we first discussed AMP on the show. This episode we discussed all things SEO. Tune-in to learn more about SEO during the EDGE of the Web episode 370.
Key topics discussed during the show:
- Agency vs in-house SEO
- Developing in-house SEO tools
- Machine learning & SEO
- SEO pro tip