This week's bonus news episode features Macro Bonomo from Mediacom, with our host, Erin Sparks. They discuss Google Ads giving credits for Covid-19, Walmart integrating with Shopify, and reviewing the takeaways from a panel of top SEOs discussing Google's Page Experience update.
We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Sam Ruchlewicz, Vice President of Digital Strategy & Data Analytics at Warschawski. We covered the Google Partner Program changes that had everyone fired up. Give it a watch and listen!...
We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Patrick Stox, Product Advisor, Technical SEO & Brand Ambassador of HREFS, a sponsor of our EDGE of the Web podcast. Give it a watch and listen!...
We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Mordy Oberstein, CMO of Rank Ranger and host of The In Search SEO Podcast and my brother from another mother! Give it a watch and listen!...
We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Elizabeth Marsten, friend of the show and presenter at SMX. We covered the digital marketplace of Amazon, Walmart and Google Shopping. Give it a watch and listen!...
We are honored that this week's featured guest on the award-winning EDGE of the Web podcast is the one and only Martin Splitt , Developer Relations at Google . Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the W3C as well as the global web and JavaScript developer community, working to keep the web open. He, Gary Illyes, and John Mueller are w...
The Final Countdown for Adobe Flash’s Demise Flash has been on the decline as more content shifts to mobile platforms and standards such as HTML5 take center stage. Adobe will no longer support Flash as of the end of the year. By: Ryan Whitwam Why Does Google Hate Guest Posts? Google seems to think most guest posting is an attempt to get links. Because of this Google discourages guest posting and devalues it for ranking purposes. By: Roger Montti Say It with Me Now: Bounce Rates Don’t Impact Ran...
Page No-Index Guidance from Google If you wonder which pages really should get a “noindex” tag and which ones you don’t have to bother with, Google’s John Mueller took a crack at explaining it in Google Webmaster Hangout. By: Roger Montti From: Search Engine Journal How Useful is AMP if It’s Not Tied to Top Stories? In 2021 Google is going to drop the AMP requirement for Top Stories Eligibility. The question is whether or not publishers will stick with AMP if they don’t have to. Hard to say at t...
Our featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved with the digital marketing industry for over 12 years now and is a certified Google Adwords partner. We turned to Greg to provide us insight to overcome the challenges working with Google. If you are in the digital marketing industry then you know that our relationship with Google is like a rollercoaster with the core algorithm updates and the cha...
Don’t Panic About the Google Page Experience Update Google is talking about an algorithm update that will take place at some point in 2021, but it appears to be a combination of things they already consider. And you have time to fix them. By: Barry Schwartz From: Search Engine Roundtable Watch Out TikTok, Zynn is Coming for You It’s hard to imagine any app overtaking TikTok’s momentum, unless maybe it would pay users to watch videos. And that’s exactly what newcomer Zynn is doing. Will it succee...
When it’s time to get your schema mark-up in order, it’s frustrating to have to wait in what feels like an endless line for the developers to make time for it. Wouldn’t it be nice if there were a way to skip that line altogether? You can, and the secret is leveraging Google Tag Manager to get the job done! This week’s featured guest, Paul Lovell, founder of Always Evolving SEO, is always looking for better and more efficient ways for SEOs to get impressive results for clients. His latest obsessi...
Advertisers Using AI to Find Podcast Opportunities Podcasts are hugely popular right now, but digital marketers who want to advertise on the right ones have to wade through thousands and thousands of options. Now AI can help. By: InsideRadio From: Inside Radio Facebook and Instagram Dive into eCommerce with Shops The novel coronavirus pandemic seems to have served up the final push Facebook needed to let businesses have online stores easily accessible through both Facebook and Instagram. By: And...
Could podcasting be your drip method for sales? Let’s filter this with John Wall, and grind out the details! John Wall , Partner at Trust Insights and co-host of Marketing Over Coffee , joins us on EDGE of the Web to share his insights on how he has been building and growing his podcast for the last 12 years. Marketing Over Coffee is a marketing podcast, audio-on-demand that covers both classic and new marketing. John and Christopher S. Penn , record a show every week and then publish every Thur...
Pandemic Impacts on Small Businesses Assembled by Facebook The report is based on Facebook collecting responses from 86,000 small-to-medium-sized businesses, as well as 9,000 who are self-employed in providing personal goods and services. By: Andrew Hutchinson From: Social Media Today Backlash Against Businesses with Coronavirus Surcharges A wide variety of businesses, including restaurants, salons, and even some dentist’s offices, are tacking on extra fees to recoup coronavirus costs. Needless ...
Coronavirus has been affecting a lot of businesses over the past few months. Adjusting the way you operate your business during a global pandemic isn't easy but this week's featured guest is here to help! Katy Mann, Founder of Indy with Kids, is our special guest this week on the award-winning EDGE of the Web podcast. Her business is events-based, and when a global pandemic comes along and cancels everything, then no events = no business. What to do? It’s about shifting and adapting and still fi...
Keep Calm and Carry On! Google’s Latest Core Update On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full effect may not be felt for another week, but by all indications this was a very significant update. By: Barry Schwartz From: Search Engine Land Lily Ray on the May 2020 Google Core Update Her analysis of 550 domains through the Sistrix US visibility index. As with other recent Google updates, YMYL (your money, your life) websites were once again a m...
Every time Google rolls out a new core update, as they did earlier this month, it unleashes a storm of panic and frustration as people try to figure who are the winners and who are the losers. This week’s special guest is Mordy Oberstein , Chief Marketing Officer at Rank Ranger , and he’ll help put all this in a better, more productive perspective. Mordy’s expertise in this field comes from his experience writing original SEO insights and analysis. He also is a Search Engine Land author, industr...
Online Meeting Services are Collecting More Data Than You Think An analysis of the privacy policies of Google Meet, Microsoft Teams, and WebEx show that while they’re basically “safe” to use, they are collecting call length and IP addresses of all participants. By Chaim Gartenberg Has Google Slowed Web Crawling Because of the Pandemic? This is one story that just won’t seem to die. John Mueller of Google has now announced again that crawling has not been slowed down at all because of the COVID-1...
This week’s special guest is Bill Sebald , Managing Partner of Greenlane Marketing . He has always approached SEO work like a detective trying to solve a complex mystery. He’s been doing this since 1996, so you can count on some incredible insights he has gained over the years. During episode 353 of EDGE of the Web we deep dive into how SEO agencies have been responding to the changes within the digital marketing industry from COVID-19. Whether you are an SEO agency or a client of an SEO agency,...
Work from Home Content Engagement Spikes on LinkedIn The biggest rise in people engaging with remote working content on LinkedIn is in the US, but not just any content. What’s resonating is an emphasis on support, care, and community. By: Matt Southern From: Search Engine Journal Facebook Expands Video Chat Capabilities with Messenger Rooms The sudden huge rise in Zoom users is prompting Facebook to up its game with Messenger Rooms that can handle up to 50 participants, and doubling WhatsApp vid...
When Google does core updates, there are inevitably winners and losers, and it often doesn’t feel fair for sites that did nothing to intentionally violate and rules! Devaluations from Google updates and manual actions can feel like the end of the world but Kristine Schachinger of Sites Without Walls has advice. Kristine has spent years helping companies through the post-update recovery process. She also has 17 years of digital experience including a focus on website design and implementation, ac...
Will the Pandemic Change SERP Permanently? Google’s coronavirus search results now has a “sticky” menu (it follows you as you scroll down) to give a pandemic-related set of topic categories. Will this approach become permanent for greater personalization? By: Mordy Oberstein From: Search Engine Land Google Gives a Break to News Publishers by Waiving Ad Serving Fees Google’s latest way to help during the pandemic focuses on journalism and news sites that rely on Google ad placements for revenue. ...
Search behavior is something that has always been changing over time, but there have been unprecedented shifts caused by the COVID-19 coronavirus outbreak. Google continues its focus on E-A-T and page quality, but how a global pandemic impacts search behavior also has to be factored in. This week’s special guest Lily Ray , SEO Director at Path Interactive , will shed some light on how digital marketing should respond to changes in search behavior. Tune in to episode 351 of EDGE of the Web to get...
Both Apple and Google are Mapping Social Distancing Performance Without a vaccine, the best weapon to battle the novel coronavirus and COVID-19 is social distancing. So how well are we doing? Google and Apple weigh in with mapping data. Need work? Amazon is Hiring Amazon is having a hard time keeping up with orders and has had to hit pause on new signups for its grocery service. And it wants to hire 75,000 more people, even amidst criticism from many that it’s not doing enough to protect workers...
Change is the name of the game in digital marketing, and while many times the changes can be good, sometimes they’re not. Change has been especially rapid during the pandemic, and that includes PPC and paid social. Episode 350 of EDGE of the Web's featured guest Amy Bishop, Owner of Cultivative Marketing has been seeing a lot of change happening in PPC and paid social during the pandemic, including shifts in Google Ads Benchmarks by industry and Google PPC Credits. If you don't know Amy yet, you...
The Economic Slowdown Hits Yelp Hard The coronavirus pandemic’s economic impact has forced Yelp to lay off 1,000 of its workers and furlough another 1,100. Yelp is all about local business reviews, which has declined sharply with shut-downs and social distancing. During a Recession, SEO More Important than Ever Although the novel coronavirus outbreak has brought the overall economy to a screeching halt, a survey reveals SEO can and should be maintained as a high priority moving forward through t...
Nearly 17 million have filed for unemployment in the past three weeks. The economy has come to an abrupt hard stop. What should digital marketing professionals focus on during an unprecedented crisis like the one we’re now experiencing? This week’s featured guest Jon Henshaw , Founder of Coywolf , has been in the SEO space for a long time now! He joins the show to share his knowledge of what digital marketers should be doing to help their clients during this time. A few questions we get answered...
Finally, New Smart Speaker Integrations for Google Podcasts Compared to other podcast platforms out there, Google has been behind the curve on podcast integrations, but is finally catching up with queues, auto-downloads, and more. 2020 Ad Spend Projections on the Decline as Pandemic Rises Projections for worldwide ad spending has been reduced by 3% thanks to the new coronavirus and COVID-19 global pandemic, which leaves room for an overall increase on this year, but it’s too soon to tell. In COV...
Too many companies have SEM strategies entirely focused on keywords or what's “most likely to convert” according to Google, as opposed to what makes the most sense to the real customers on the other side of the marketing equation. Especially in a time of crisis, it makes even more sense to use smart automation and data analytics in your SEM work. This week’s special guest Aaron Levy , Group Director of SEM at Tinuiti , will share his insights for making it happen. If you haven’t had the opportun...
Need Support for Google Ads or Google My Business? Be Prepared to Wait You’d think much of digital marketing wouldn’t really be affected by the COVID-19 pandemic, but you’d be wrong. Google has said users seeking support will experience delays. How Much Will Digital Marketing Suffer from the COVID-19 Pandemic? There’s enough anxiety about the pandemic pushing the economy into recession that many businesses are putting the brakes on all kinds of spending, including digital marketing. What are Mar...
