A lot of companies are responding to the health concerns happening worldwide by sending employees home to work remotely. The digital marketing industry is lucky that a lot of work can be done via computer, video conference, etc. Some individuals have experienced working remotely in the past and others, this is their first time. It can be quite challenging to work at home with distractions causing workers to not be as productive as they are in office. This week's featured guest is JD Prater: Quor...
Mar 17, 2020•1 hr 2 min•Transcript available on Metacast Update Your Local Listings if Affected by COVID-19 For companies with a Google My Business listing, Google is asking everyone to make sure their open hours and other information is accurate if COVID-19/coronavirus is impacting operations. One of Trump’s Retweets Gets a “Manipulated Media” Label Twitter’s new policy to label some content as “manipulated media” (significantly and deceptively altered or fabricated) has been applied to a video President Trump retweeted. Marketing Conferences Cancell...
Mar 13, 2020•16 min•Transcript available on Metacast This week’s featured guest is Britney Muller , Senior SEO Scientist at Moz , here to EDGEucate you on the specifics within SEO that you need to focus on throughout 2020. Britney continuously researches SEO concepts, creates educational content, helps educate people about SEO (internally and at conferences around the world), and communicates SEO trends and desires to the product teams at Moz. She is an SEO scientist people… she knows what she’s talking about! Britney wrote a great blog, SEO for 2...
Mar 10, 2020•1 hr 1 min•Transcript available on Metacast Are Your WordPress Plugins Being Hacked? There has been an uptick in hacker attacks against WordPress sites, and the common thread running through them is the exploitation of security flaws in at least eight different popular plugins. Protect your sites! New Nofollow Link Policy Launched. Guest Post Penalties? Nofollow keeps Google algorithms from learning about linking context, it is now being treated as a hint, not a command. Also, some websites are receiving manual actions for paid outbound l...
Mar 09, 2020•12 min•Ep 345•Transcript available on Metacast This week’s featured guest is Chuck Fields, President and Founder of SpaceTech, has been teaching businesses better ways to work, especially getting more done faster. He works with mid-size companies to streamline business processes, reduce data errors, and eliminate bottlenecks which helps businesses improve their bottom line rapidly by getting things done faster and more efficiently. He has also developed not one but two podcasts; Online Coffee Break and Your Space Journey. We deep dive into c...
Mar 09, 2020•1 hr 4 min•Transcript available on Metacast New Image License Metadata at Google Beta testing is now underway at Google on new ways to display licensing information for material appearing in Google Images. 75 Million Google Maps Reviews GONE via AI and Human Moderation This was an effort by Google to identify and remove content that violates its policies by leveraging the power of machine learning and automatic detection with people helping out. Do Keywords in Descriptions Affect Google My Business Rankings? Google’s response to the quest...
Feb 26, 2020•17 min•Ep 344•Transcript available on Metacast Claiming your Google My Business is a great way to start optimizing a FREE listing Google provides a lot of companies. If your business has a location address and a phone number then you might already have a GMB without even realizing it… but someone else may be running it or at least updating your content for you. You don’t want that! It’s time to take ownership of your company’s GMB and optimize it so that you are ranking in the local 3-pack! This week’s featured guest Sherry Bonelli , Owner o...
Feb 25, 2020•1 hr 3 min•Ep 344•Transcript available on Metacast YouTube is Beta-Testing New Viewer Applause Feature For now creators have to be invited by YouTube to test the new content monetization product, but it lets users support a video by paying $2 to put a clapping animation to appear over videos they like. Editing and Uploading Instagram Stories May Get Even Easier This new option would provide a video slider trimming tool built into Stories. If it works, then users wouldn’t need third-party editing apps to trim their content before uploading. New G...
Feb 19, 2020•19 min•Transcript available on Metacast When it comes to ad success, it’s important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success that many people don’t know about. That is why we brought in Susan Wenograd, CMO of Aimclear, as our featured guest for the THIRD time to discuss not only mastering Instagram story ads but how they can work better than other social platforms. If you don’t know Susan in the digital marketing world, we h...
Feb 18, 2020•57 min•Transcript available on Metacast Google Shopping Ads are Coming to Gmail Beginning on March 4, 2020, Shopping Ads will be eligible for placement in Gmail. Advertisers must opt-in their campaigns to YouTube, Gmail, and Discover. Data will be reported under the Google Display Network. SEOs Complaining About Google Post Rejections Based on Image Guidelines Google appears to be cracking down on enforcing its image guidelines, which include not using stock photos. There are other image guidelines that are vague and confusing. Over i...
Feb 14, 2020•17 min•Transcript available on Metacast Is your company putting enough time and attention into the strategies behind your content writing? Are you even using a specific strategy when it comes to blogs and landing pages on your company website? 2020 is the year to follow the content operational model and provide your target audience with knowledgeable content! This week’s EDGE of the Web featured guest, Robert Rose, Chief Troublemaker (yes that is his title) at The Content Advisory! He helps us bring awareness and understanding to the ...
Feb 14, 2020•59 min•Transcript available on Metacast Lazy-Loading for All Images in WordPress 5.4 The impact of this change means publishers who use WordPress will no longer have to rely on third-party plugins or JavaScript for lazy-loading of images. Google Search Console Adds New Version of Removals Report The new version allows site owners to temporarily hide a page from appearing in Google search results. Other features in the new version include outdated content and SafeSearch filtering requests. Surprises in Super Bowl 54 Commercials Althoug...
Feb 05, 2020•13 min•Ep 341•Transcript available on Metacast Many people in the work space have a hard time with providing feedback without worrying about hurting someone’s feelings. Other times, superiors have a hard time providing feedback in a respectable manner. What if we told you there was a way to challenge your coworkers while also caring personally? When you want to transform your workplace culture for the better, then you need to meet Kim Scott, Co-Founder of Candor Inc., who happens to be our featured guest on episode 341! Kim is the author of ...
Feb 04, 2020•1 hr 1 min•Transcript available on Metacast Wondering what you really need to know about BERT and natural language SEO? Our listeners get the perspective of an international SEO and digital strategy consultant speaker, trainer, and lecturer this week to dive deeper into what NLP, natural language processing, and how you can optimize your content for NLP. This week’s featured guest Dawn Anderson, Managing Director at Bertey, shares her knowledge about BERT and natural language SEO. Some key topics discussed during this show include: What n...
Jan 29, 2020•1 hr 6 min•Transcript available on Metacast The Next SEO Obsession: Dwell Time When searchers click on a SERP link to check it out, may or may not then return to the SERP to look at other results. SEOs are now becoming obsessed with how much time users spend on a webpage for going back to the SERP. Legal Woes Continue for Facebook Four little-known tech companies are mounting an antitrust lawsuit against Facebook, claiming the social media giant maintains a brazen anticompetitive scheme, including the acquisition of Instagram and WhatsApp...
Jan 28, 2020•22 min•Ep 340•Transcript available on Metacast The marketers who will win in today’s environment are those who understand it’s all about providing a great experience. It’s no longer about GRABBING attention, it’s about HOLDING attention. Although a surprising number of professional marketers aren’t as good as you’d think they would be at marketing themselves to get more clients. That leaves a big question, how do professional marketers who need clients market themselves? This week’s featured guest, Jay Acunzo, Founder of Marketing Showrunner...
Jan 24, 2020•59 min•Transcript available on Metacast Google Chrome to Phase Out Third-Party Cookies The digital media industry has two years to plan how it will identify audiences online when “cookie-pocalypse” descends. It’s a big deal given Chrome accounts for more than half of all installed web browsers. Fallout from Google’s January 2020 Core Update This classic broad core update rolled out January 13-16. YMYL (your money, your life) sites with thin content were among the biggest losers, which means many solid YMYL saw big gains. New Podcast A...
Jan 22, 2020•17 min•Ep 339•Transcript available on Metacast Beta Integration with PromoteIQ Now Available in Microsoft Advertising Microsoft Advertising is making changes to support retailers, including an integration with PromoteIQ now in beta mode, along with Microsoft Bing for Commerce. What Shopping Ad Managers Should Know in 2020 Four things: Smart Shopping Campaign automation with Google, going global with International Shopping Ads, structured markup for feed-free product data, and Microsoft Bing Smart Shopping Ads. Tracking Offline Conversions wi...
Jan 15, 2020•15 min•Transcript available on Metacast Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week’s EDGE of the Web episode 338 is Tim Jenson, Campaign Manager at Clix Marketing, is here to share his wisdom! With over 8 years of experience in the digital marketing industry, Tim has worked with both B2B and B2C accounts in a wide variety of industries. While comfortable managing ads across all major platforms, he’s par...
Jan 14, 2020•48 min•Transcript available on Metacast Did Google Start the New Year with a Search Algorithm Update? There are always people complaining about drops in traffic and other people happy about traffic increasing. The chatter itself does not necessarily indicate a significant update occurred. Microsoft Advertisers Could Win Great Prizes Enter the Microsoft Advertising Sweepstakes by completing the MS Advertising Certified Professional certification, adding a new MS Advertising account, or enrolling in the MS Advertising Partner Program. H...
Jan 08, 2020•22 min•Transcript available on Metacast The digital marketing industry rang in the new year by reviewing everything new 2019 brought us and what is in store for 2020. This week's featured guest, our first guest for the EDGE 2020 Contributor Series, constantly provides analysis and inside information on breaking search news so that the community is always knowledgeable about what is going on. Who is the resourceful individual that we are referencing? It's an Associate Editor at Third Door Media, George Nguyen! Third Door Media produces...
Jan 07, 2020•58 min•Ep 337•Transcript available on Metacast Google Calls for Greater Sensitivity in Search Quality Guidelines The latest update to Google search quality guidelines reminds evaluators to keep in mind the diversity of users and the need for impartiality to avoid ratings based on personal viewpoints. Will Tracking Packages Be Possible in Google Search Results? Google continues to find ways to deliver what users need without ever leaving Google. The search giant is looking to add package tracking in search results to bypass visiting carrier s...
Dec 11, 2019•18 min•Transcript available on Metacast Make 2020 the year you consistently hit CRO home runs, a good starting point is optimizing your landing pages! If you’re looking for ways to get more conversions, then you should know this week’s special guest is one of the foremost experts on conversion optimization: Talia Wolf , Founder and CEO of GetUplift . GetUplift is a CRO consultancy and training space top brands turn to when they want to optimize their funnels and websites and create experience customers love to convert to using custome...
Dec 10, 2019•1 hr 1 min•Transcript available on Metacast Suggested Services Now Customizable in Google My Business Service-based business owners can now customize a list of suggested services on their Google My Business listing. Google will automatically select and list services, but users can make additions. Gigantic Database of Text Messages Exposed! TrueDialog, a company that processes two-way text messaging for businesses and higher education providers, had millions of messages exposed, many of which contained highly sensitive data of customers an...
Dec 05, 2019•10 min•Transcript available on Metacast In honor of Cyber Monday, we wanted to focus on the eCommerce market for this week's EDGE of the Web show! When you want to sell your products through Amazon and Walmart, you’ve got to get a handle on the right advertising techniques and tactics. In today’s highly competitive eCommerce markets, you can’t ignore Amazon as a channel for selling your products, and who better to talk to about strategies and tactics than someone from a company that knows more about the Amazon Marketplace platform tha...
Dec 04, 2019•57 min•Transcript available on Metacast Listen in while the magic is happening during a live SEO audit. SEO experts Andy Drinkwater and Erin Sparks take on a listener submitted website and throw their collection of tools and audit methods at the site for a full SEO review. Learn as they go, what you might need to look for on your own site.
Nov 27, 2019•54 min•Transcript available on Metacast CCPA Compliance: Google Launches Restricted Data Processing Option To comply with the California Consumer Privacy Act (CCPA), companies can now enable restricted data processing by turning off personalized advertising features in Google Ads and Firebase SDK. Recent Volatility in Google Search Rankings Google said it does updates all the time – at least several per week – but not every update warrants an announcement. Those are reserved for updates with broader impacts and where actionable guidan...
Nov 26, 2019•18 min•Transcript available on Metacast Everyone is concerned about privacy and data use more than ever before. Tighter laws are being put in place around the world. If your company’s digital marketing efforts are global, your consent forms have to align with legal requirements that vary by country, and even by states and localities within those countries. It’s major paint point, which is why you must join us for this week’s show with featured special guest Niklas Stephenson, Founder and CEO of Legal Monster, because he’s developed a ...
Nov 25, 2019•52 min•Transcript available on Metacast Is Google Over-Reaching Into People’s Lives? One of Google’s recent patents appears to be geared towards sending people relevant purchase decision information while they’re in physical stores, including remote help and even sending a store associate to them. YouTube Cleaning Up Its Act on Children’s Content As part of its $170 FTC settlement for violating the privacy of children under COPPA (Children’s Online Privacy Protection Act), YouTube is now implementing big changes affecting advertisers....
Nov 22, 2019•23 min•Transcript available on Metacast There aren’t very many people who got involved in SEO from the very beginning and then stuck with it all the way to now. When you have the opportunity to book a guest who basically invented SEO and popularized the term itself, you take it, right? We had the opportunity to have the one and only, Father of SEO, Bruce Clay on EDGE of the Web episode 333! If you don't know Bruce, he is the Founder and President of Bruce Clay Incorporate. He speaks at leading industry conferences (over 300) and condu...
Nov 21, 2019•54 min•Transcript available on Metacast 
