What separates the Mad Men from the boys? Sit down and listen up, and let our good friend Aidan Brannigan tell you a marketing tale in this storytellers series which dives headfirst into some of marketing’s biggest hustlers, game-changers, and money-makers. From sim racing to the streets—you’ve seen the flashy movie trailers, but what’s the real deal behind the GT Academy, Nissan, and Sony’s genius marketing move that brought the story of Gran Turismo to the big screen? Aidan breaks down this in...
Jan 25, 2024•9 min•Transcript available on Metacast If it ain’t broke, don’t fix it. But when it does break, test it. At least that’s the advice according to these next 6 marketing rock stars. In this mashup compilation from the episode vault, Daniel’s taking you back in time to hear the answer to the one question he asks all of his guests, “What’s the one marketing hill you would die on?” Tune in to find out why testing things is the holy grail of marketing, why assuming things is a marketer’s kryptonite, and why, if your sales team isn’t hittin...
Jan 24, 2024•16 min•Transcript available on Metacast It’s time for another solo pod, so you know what that means—Daniel’s breaking down some of the key strategies you can use to drive your marketing success to the next level. And this time around, he’s breaking down the best methods to boost your conversion rates. Daniel explains why understanding your audience, creating compelling content, optimizing the user experience, and implementing effective lead conversion tactics are the keys to increasing your funnel and driving home more conversions. Tu...
Jan 23, 2024•14 min•Transcript available on Metacast Struggling to create engaging B2B content that resonates with your audience? Then maybe it’s time to make it more human. Tune in as Daniel chats with James Carbary, founder of Sweet Fish Media, about the power of human connection in content marketing. James shares why he believes that genuine insight is more effective than brand messaging when it comes to B2B, the importance of hiring creators over traditional marketers, and the benefits of building multiple personal brands within your team. Plu...
Jan 18, 2024•44 min•Transcript available on Metacast Let’s be real—as marketers, we like to overcomplicate things, giving metrics, statistics, and information overload to try and explain what makes up great marketing. But what if the answer is simpler than we think? In this compilation of marketing hills past, Daniel asks five all-star marketers what their one rid-or-die marketing stan is. And it’s clear all roads lead to Rome. Tune in to find out what the #1 key to great marketing really is. Typeform is a refreshingly different form builder. We h...
Jan 17, 2024•16 min•Transcript available on Metacast Meet Aaron Orendorff, the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus. In this episode rewind, Daniel and Aaron dissect Aaron's radical shift from pastor to marketer, unraveling the unexpected lessons marketers can learn from religion. Aaron reveals why a marketer’s role isn't about creating desire, but about expertly channeling it instead. Plus, why is organic traffic the true powerhouse elevating every venture? Aaron explains why slow and steady is the key to organic...
Jan 16, 2024•32 min•Transcript available on Metacast What are the key qualities of a successful community, and how can businesses effectively build and nurture them? In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand. How can in-person experiences complement online interactions? David shares his thoughts on t...
Jan 11, 2024•35 min•Transcript available on Metacast As a marketer, how exactly do you get your content out there? After all, content is pretty pointless if no one is there to view it, and TBH, distribution is one of the most frustrating, stress-inducing, hair-pulling parts of marketing there is. Luckily, these next five marketers have some pretty strong takes on what you need to do to get your content out there. Whether it’s being an early adopter of new social media platforms, getting past your fear of self-promotion, or simply starting with the...
Jan 10, 2024•19 min•Transcript available on Metacast What are the top marketing trends to watch out for in 2024? In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be the future of marketing? Plus, what lessons does Amazon have to teach the world about customer service? Tune in to learn more about how these trends can impact your marketing strategies and stay ahead of the game. Follow...
Jan 09, 2024•9 min•Transcript available on Metacast What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability? Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. They discuss the importance of empathy, profitability, and innovation in marketing, and unpack how marketers can understand their audience on a deeper level. Paxton also shares his thoughts on the role of AI in marketing a...
Jan 04, 2024•43 min•Transcript available on Metacast As a professional marketer, you already know the importance of search engine optimization. But have you considered making your SEO efforts more inclusive? Rejoice Ojiaku is an SEO whiz who's knee-deep in transforming brands’ websites for universal access. As the Co-Founder and Content Partnership Lead at B-DigitalUK, she’s also a renowned advocate for inclusion and diversity and one of the world’s most sought-after speakers on inclusive SEO practices. Join Daniel and Rejoice as they talk about t...
Jan 03, 2024•28 min•Transcript available on Metacast Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed. In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you should be capturing your audience’s attention. From talking to your customers to building user personas, find out the real reason why cold calling isn’t dead. Plus what’s the deal with direct-response marketing? Is it actu...
Jan 02, 2024•23 min•Transcript available on Metacast Ever wondered how a total science geek tackles marketing? Well, meet Peter Mahoney, the brains behind "The Next CMO," who dropped by the studio to chat with Daniel about his super analytical take on marketing tactics in this blast from the Marketing Millennials’ past. Peter’s secret sauce? It’s all about the scientific method. Get set to dive into the nitty-gritty of constant testing because Peter’s ready to ride or die by the numbers. He explains why setting solid goals with clear metrics, targ...
Dec 28, 2023•36 min•Transcript available on Metacast Buyer personas are one of the buzziest keywords in marketing, but do you know how to truly master them? Enter Adrienne Barnes, the brain behind Best Buyer Persona, who’s here to unpack the careful art of crafting a kickass buyer persona. In this episode from the archives, Adrienne's got the lowdown on why so many companies miss the mark with their buyer personas. And she’s here to help you uncover the secret sauce for truly understanding your customers. She breaks down why those heart-to-heart c...
Dec 27, 2023•34 min•Transcript available on Metacast In this throwback episode, step into the world of marketing mastery as Daniel chats it up with Kyle Lacy, the brains behind Jellyfish's marketing machine. Get ready to delve into the nitty-gritty of prepping for marketing in the New Year. In this jam-packed episode, Kyle spills the tea on the magic formula for budgeting and planning your way to marketing triumph. Ever heard of the three-budget strategy? We’re talking good, better, best – and trust us, it's a game-changer. Plus, learn the golden ...
Dec 26, 2023•48 min•Transcript available on Metacast Are you missing out on the power of pre-suasion in your marketing strategy? In this episode, Caitlin Bourgoin, host of “Why We Buy,” joins Daniel to explore the core tenets of pre-suasion and to unpack how you can prepare buyers to be more open to your offer through priming behaviors. She and Daniel chat about the importance of researching consumer behaviors and Katelyn explains what kind of an impact understanding buying behaviors can have on your content. How can changing the angle of your con...
Dec 21, 2023•41 min•Transcript available on Metacast What marketing trends can you expect to explode in 2024? That’s right—it’s that time of year again when Daniel predicts what trends will go off in the new year. This time around, he’s doubling down on video content being the new source of truth and expecting content standards to skyrocket with the rise of AI. What else does he predict? Tune in as Daniel reveals his biggest marketing forecast yet—you won’t believe what else you should be prepping for! Follow Daniel: YouTube: https://www.youtube.c...
Dec 20, 2023•7 min•Transcript available on Metacast Does the best creativity come from constraint? Discover the story behind Allbirds, the sustainable footwear brand that has taken the world by storm, and is on a ground-breaking mission to create the world’s first footwear brand with a zero-carbon footprint by the year 2030. Founder Tim Brown shares his journey from playing professional soccer in New Zealand to creating a shoe that combines design and sustainability. He explains why investing in creativity, building a brand from the inside out, a...
Dec 19, 2023•43 min•Transcript available on Metacast Forget about paid advertising. What does the future of a community-based brand look like? Ty Haney, the founder of Outdoor Voices and TYB, shares her vision for the future of brands and explains why community building and gamifying brand engagement are critical parts of advertising success. What is the power of community in driving growth and why do brands need to take more risks to differentiate themselves from the competition? She and Daniel also dive into the unique challenges of paid adverti...
Dec 14, 2023•38 min•Transcript available on Metacast It’s time to put some humanity back into marketing. Metrics or numbers, don’t make marketing great. People do. In this special compilation episode, we’re diving back into the archives to bring you some of marketing’s juiciest takes. And these next few marketers couldn’t agree more that companies should invest in their people, not numbers. From the importance of investing in human relationships to fighting against the status quo of sales normalcy of making money and telling your legal team to eff...
Dec 13, 2023•29 min•Transcript available on Metacast How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course. Preston joins Daniel to discuss the importance of brand building and breaks down why it’s the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics and feedback loops can help measure the success of brand-building efforts and shares insights on how Chubbies consistently creates shareable content. And later, Preston shares ...
Dec 12, 2023•42 min•Transcript available on Metacast Ready to pump up your marketing game? Then sit back and unwind as Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about how to take advantage of growth loops and levers in your everyday marketing strategy. Eva unravels the concept of growth loops, diving into the ways in which they impact SEO, content, traffic, and revenue streams. Eva shares her thoughts on balancing the speed of a growth loop and the long-term payoff of SEO efforts—how can looking at metrics such as blended CAC and...
Dec 07, 2023•42 min•Transcript available on Metacast Content is king AND queen. Yes, that’s how important it is and us marketers have a lot of opinions about how to do it right. How much content should you produce? What kind of content? What platforms to use? You’re asking the right questions, so let’s rehash some of the best marketing hot takes from the pod. And in this ep, I compiled five of the best content marketers in the game to find out the one marketing hill they’d be willing to die on. Grab your headphones and learn why it’s time to throw...
Dec 06, 2023•23 min•Transcript available on Metacast Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into their creative. Discover how Oana got into marketing and her unique approach to creating authentic partnerships with other brands. Plus, why are the best marketers the ones who follow their intuition? And why is having a con...
Dec 05, 2023•37 min•Transcript available on Metacast How can marketers ensure transparency and accountability in their data reporting? Rebecca Shaddix, Senior Director of Product Marketing for 15Five, joins Daniel to chat about why finding a go-to-market strategy that aligns with team goals is critical and why a more collaborative, accountable process is necessary when it comes to marketing. She discusses the importance of having a centralized dashboard and using metrics that can't be easily manipulated by other factors. Rebecca shares her insight...
Nov 30, 2023•46 min•Transcript available on Metacast Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels? In this special series, we’re playing some of the hottest tips and tricks from marketing’s brightest and best minds so that you can level up your marketing A-game. Learn how to harness the power of influencer marketing, why alignment be...
Nov 29, 2023•24 min•Transcript available on Metacast How can universities stand out in a crowded market? Ethan Braden, former head of marketing at Purdue University, shares his insights on creating a strong brand identity and fostering a sense of community within the university. He and Daniel discuss the importance of storytelling and explain how to create captivating content that resonates with your audience. Ethan also discusses the role of social media and personal branding in growing a university's brand and how to engage with a target audienc...
Nov 28, 2023•41 min•Transcript available on Metacast Are you trying too hard to fit in? Quit trying to conform to the marketing masses and start finding ways to differentiate yourself from the sheeple. In this master mash-up of Marketing Hills past, we’re taking a look back at some of the best advice that Daniel’s guests have had to give. And this week, we’re replaying the marketers who are just plain sick and tired of fitting in with the marketing mainstream. From learning a rule or two from your own playbook to throwing out the rules on attribut...
Nov 23, 2023•14 min•Transcript available on Metacast How do you create a campaign worthy of breaking the internet? Well, for starters, working with Matthew McConaughey certainly helps. But then again, so does a calculated and intentional marketing strategy. Kari Keating, Director of Evergreen Marketing for Mastermind.com, explains how she harnesses the power of lead generation, evergreen marketing, and branding to create some of the most sought-after GTM strategies. Kari shares her expertise on how to tap into your audience’s main emotions to driv...
Nov 22, 2023•41 min•Transcript available on Metacast How can marketers become better leaders and avoid burnout? Hana Jacover’s sitting down with Daniel to help you uncover your true leadership superpower. The Leadership and Executive Coach shares her insights on personal growth and leadership development, explaining how heightened self-awareness can help build more impactful relationships. Hana also discusses the value of embracing neurodiversity and being authentic in the workplace. Plus, is imposter syndrome real or fake? Hana has some strong th...
Nov 21, 2023•39 min•Transcript available on Metacast 
