For many marketers, it's a big challenge to make sure their strategies are inclusive. They understand why it's important, but turning this into real, quantifiable marketing strategies is another story. And if they don't get it right, they risk ignoring a wide range of customers and failing to make everyone feel included. So what are some ways to deliver remarkable experiences that make your customers feel like they belong? In today’s episode, hosts J.J. and April welcome Sonia Thompson, host of ...
Jan 24, 2024•29 min•Transcript available on Metacast Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps! Just follow the B...
Jan 23, 2024•4 min•Transcript available on Metacast Struggling to make webinars work for your business? You're not alone. Webinars are a great way to connect with audiences on a deeper level and build more authority around your brand. But many people find themselves overwhelmed by the complexities of creating webinars that grab people’s attention and effectively drive sales. It can be a huge challenge to create the right content, set the right pricing strategy, and attract the right audience. So how can you create a successful webinar without all...
Jan 18, 2024•18 min•Transcript available on Metacast Have you ever thought about turning your passion into a profitable digital course? Transforming what you know into a successful online business can be tricky. The online world offers vast opportunities, but trying to package and market your expertise can be overwhelming. It leaves many talented people uncertain about where to begin. So how do you get started with making and selling digital courses and products? Today, host Dr. J.J. Peterson sits down with Amy Porterfield, author of Two Weeks Not...
Jan 17, 2024•31 min•Transcript available on Metacast As a marketer, you're no stranger to the tough task of setting good goals and constantly making your strategies better. It's not just about coming up with new ideas, but also deciding whether to stay the course or pivot in a new direction. Sometimes these tasks can be overwhelming and fraught with uncertainty. So what’s the best way to set effective goals and evaluate your current practices to identify where you can grow or change? In today’s Deep Dive episode, host April Sunshine Hawkins goes f...
Jan 11, 2024•15 min•Transcript available on Metacast Setting goals can be both exciting and scary. If you find yourself setting big goals at the beginning of each year, only to feel overwhelmed and disappointed as time passes, you're not alone. Many people find it tough to stick to their goals, especially when they're afraid of failing. This isn't just about personal goals—it's true for work goals too, where the pressure can be even greater. In today’s episode, hosts J.J. and April tackle the goal-setting issue head-on. They talk with Michael Hyat...
Jan 10, 2024•39 min•Transcript available on Metacast Our life path rarely follows a straight line, and detours can leave us feeling isolated and embarrassed, especially in the workplace. If your life has taken an unexpected turn, you may not know how to communicate that to the people you work with. In many jobs, the pressure to be fully present and capable can make it feel risky to admit when you’re struggling. Today, hosts Dr. J.J. Peterson and April Sunshine Hawkins introduce a new series of "Deep Dive" episodes releasing Thursdays throughout th...
Jan 04, 2024•17 min•Transcript available on Metacast When people work hard to be great at their jobs, they often feel like they have to hide their personal problems, like dealing with loss, relationship changes, or personal setbacks. In jobs where you’re expected to be strong and capable, it's hard to show that you're struggling. This can make people feel alone and ashamed, especially those who are used to being the best in what they do. In today’s episode, Dr. J.J. Peterson and co-host April Sunshine Hawkins talk with Ashley Menzies Babatunde, cr...
Jan 03, 2024•34 min•Transcript available on Metacast Many businesses fail to show how their products or services can really benefit customers. They focus too much on the technical features, and not enough on the positive outcomes the customer will experience as a result of buying their product or service. This gap in communication means customers often don't see the real value they could get, leading to missed sales and unmet needs. How do you explain the benefits more clearly? In today’s episode, we’re continuing our 5 Minute Marketing Challenge ...
Dec 27, 2023•20 min•Transcript available on Metacast Let's talk about the “f” word in marketing that many shy away from, but holds immense power: FAILURE. In marketing, the role of failure is often undervalued and underused, yet it’s the element that—when used correctly—can help your customers see the value of your product or service. To have an impactful message, you must be bold enough to paint the negative stakes. What will your customer experience if they don’t buy your product or service? We’re continuing our 5 Minute Marketing Challenge seri...
Dec 20, 2023•19 min•Transcript available on Metacast Businesses often find it hard to make calls-to-action that really work in their marketing. This is a big issue because if your call-to-action isn't good, your marketing won't get the results you want. Customers will go where you tell them to, not where you hint or beg them to go. So how do you make sure your message is clear and gets your customers to act? In today’s episode, we’re continuing our 5 Minute Marketing Challenge series, where you learn one simple marketing effort you can implement i...
Dec 13, 2023•17 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- Customers need to know that it’s easy to use your product or service. But a lot of businesses have trouble laying out a clear, easy-to-understand plan for their customers, which is a critical piece of the marketing puzzle. A lack of clarity on how to engage with your brand can cause conf...
Dec 06, 2023•19 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- If you’re familiar with the StoryBrand framework, you may know that your customer is the hero, and you get to be their guide. So how do you make the transition in your marketing from being your brand’s hero to becoming your customer’s guide? It means learning to connect with your custome...
Nov 29, 2023•19 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- ‘Tis the season when everything can feel a little out of control. We're all splitting focus between our business, our marketing, our family, and our friends. It can feel like we don't have even an extra second to spare for making sure that we're still on track to finish the year strong a...
Nov 22, 2023•17 min•Transcript available on Metacast CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- As businesses enter the hectic holiday season, the challenge of maintaining clear and impactful marketing becomes all too real. We recognize the struggle many face during this busy time: the risk of marketing messages getting lost in the noise, leading to stress and lack of business grow...
Nov 15, 2023•21 min•Transcript available on Metacast START 2024 WITH A PLAN! CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS. REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- Are you feeling the end-of-year pressure? Everyone is stretched for time right now, especially if you’re a business owner. You're trying to maintain momentum during the busy holiday season when all you *really* want to do is drink mulled wine and watch "Elf" for the 80th time. So what’s the se...
Nov 08, 2023•21 min•Transcript available on Metacast AI's buzz in marketing has a lot of people feeling panicked, unsure of how to balance technology with genuine human connection. Many marketers are overwhelmed trying to sift through the noise to find what truly resonates with audiences without losing authenticity. So how do we approach AI in a way that makes us feel less scared and more curious? Fresh from HubSpot's INBOUND 2023 conference, host Dr. J.J. Peterson shares valuable highlights from the event and excerpts from his AI panel discussion...
Nov 01, 2023•36 min•Transcript available on Metacast Is your website failing to bring in sales? You may have a great looking site with a fancy tagline, but if it’s not selling, you’re probably missing the most important element: clear messaging that shows how you solve your customer’s problem. So what steps can you take to transform your website into a revenue-generating powerhouse? In today’s episode, hosts J.J. and April are joined by Donald Miller, CEO of StoryBrand and Business Made Simple, to discuss a simple formula for building a website th...
Oct 25, 2023•38 min•Transcript available on Metacast Pre-order Coach Builder , Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast , you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately! -- Getting noticed online can be tough for small businesses. With so many changes in the world of SEO and big companies taking up a lot of space online, local b...
Oct 18, 2023•32 min•Transcript available on Metacast Pre-order Coach Builder , Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast , you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately! -- Finding and connecting with the right social media influencers can be a big challenge for brands. Plus, with social platforms always changing, it’s hard to k...
Oct 11, 2023•33 min•Transcript available on Metacast For many businesses, the last quarter is where the *real* challenge begins. They're rushing to hit year-end targets, dealing with tight budgets, and planning for the next year – all while juggling holiday season challenges. So what’s the best way to hit your Q4 goals without adding more work to your plate? Today, join J.J. and April as they chat with Matt Banker, an experienced StoryBrand Certified Guide. Matt reveals the hidden opportunities within your existing customer base and provides a cle...
Oct 04, 2023•28 min•Transcript available on Metacast If you're like most business owners, you understand the value of a strong network. But in today's rapidly changing business environment, how do you leverage your connections for maximum impact? The answer might be simpler than you think: referrals. With the rise of digital marketing and the saturation of online ads, the age-old method of word-of-mouth referrals has regained its importance. In this episode, J.J. and April sit down with Tyler Pigott, a StoryBrand Certified Guide and the brain behi...
Sep 27, 2023•30 min•Transcript available on Metacast Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan . -- If you’re like most marketers, 2023 has been a strange year. Some months have yielded goal-crushing results while other months have left you wondering if your business was going to make it. Why so much uncertainty? A lot of it has to do with the volatile economy and c...
Sep 20, 2023•27 min•Transcript available on Metacast Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan . -- Writing a sales email may sound simple – but if you’ve ever sat down to write one, you know it’s not that simple! Or, maybe you’ve written a sales email you felt great about, only to realize later that it didn’t work. Sometimes, it helps to have a real-life example of...
Sep 13, 2023•33 min•Transcript available on Metacast Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan . -- Writing sales emails can feel slimy. You don’t want to come across pushy or desperate – but you also know that sales emails work and you’ve got products to sell! How can you find the right words that will engage your audience and prompt them to take action without fee...
Sep 06, 2023•34 min•Transcript available on Metacast Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan . -- The truth is, nobody wants to read a “newsletter.” In fact, emails with the word “newsletter” in the subject line get an 18.7% lower open rate! Why? Because your customers aren’t interested in your company updates. They’re interested in how you can help them solve a p...
Aug 30, 2023•30 min•Transcript available on Metacast Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan . -- Many businesses are afraid of annoying their leads with emails. And for good reason! Many companies send irrelevant emails that don’t truly serve their customers. Nobody likes getting a “newsletter” full of updates that has nothing to do with them. But when you know h...
Aug 23, 2023•34 min•Transcript available on Metacast Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan . -- Creating a lead magnet may seem like an easy project. But if you’re like most people, when you sit down to actually create one, your mind goes blank! Even worse, you start believing that maybe your business doesn’t have anything of value to give away in exchange for a...
Aug 16, 2023•37 min•Transcript available on Metacast Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan . -- Many businesses would say they have a solid marketing strategy in place. But in reality, most of those companies don’t have a systematic way to capture leads, follow up with them, and convert them into paying customers. And without that capability, “marketing” is more...
Aug 09, 2023•33 min•Transcript available on Metacast Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing . -- One of the biggest requests we get at Marketing Made Simple is for us to review our listener’s websites. Even when you use the StoryBrand framework, you want feedback from an expert so you know you’ve got it right! That’s exactly why we have StoryBrand Certified Guides. In...
Aug 02, 2023•29 min•Transcript available on Metacast 
