Episode description

As a marketer, you're no stranger to the tough task of setting good goals and constantly making your strategies better. It's not just about coming up with new ideas, but also deciding whether to stay the course or pivot in a new direction. Sometimes these tasks can be overwhelming and fraught with uncertainty. So what’s the best way to set effective goals and evaluate your current practices to identify where you can grow or change?

In today’s Deep Dive episode, host April Sunshine Hawkins goes further into Michael Hyatt’s KISS method from Episode 135, a great way to set goals and evaluate what needs improvement. The KISS method asks 4 key questions: What do we want to keep doing? What do we want to improve? What do we want to stop doing? And what do we want to start doing? April's story and her use of Hyatt’s method offers useful tips and motivation for marketers looking to improve their tactics, make sure their actions match their values, and become more effective and satisfied in their marketing work. Listen in and learn how you can use the KISS method in your own life and business to set better goals this year!

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