The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose About the Book: A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In , Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields―psychologists, economists, advertising and marketing executives―failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep...
Nov 12, 2021•1 hr 23 min•Transcript available on Metacast Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Kimberly Whitler About the Book: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive―that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”―understanding the specific tech...
Nov 05, 2021•1 hr 28 min•Transcript available on Metacast RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes by Carla Johnson About the Book: RE:Think Innovation makes coming up with great ideas everybody’s business. People think innovation isn’t sustainable, so they make it much harder than it has to be. Experts portray it as confusing and complicated so they can charge big fees. Executives make it intimidating and complex, so they appear smarter and important. Traditional innovat...
Oct 29, 2021•2 hr 31 min•Transcript available on Metacast Data-First Marketing: How To Compete and Win In the Age of Analytics by Janet Driscoll Miller and Julia Lim About the Book: In Data-First Marketing: How to Compete & Win in the Age of Analytics , distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlo...
Oct 22, 2021•1 hr 29 min•Transcript available on Metacast Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli About the Book: Digital pollution is the problem. Human-centered communication is the solution. We’re spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and ener...
Oct 15, 2021•1 hr 14 min•Transcript available on Metacast Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition by Lee Salz About the Book: Game-changing new strategies to outsmart, outmaneuver, and outsell your competition! Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers. How do you stand out from the pack and not just land the account, but win deals at the pric...
Oct 08, 2021•51 min•Transcript available on Metacast The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch About the Book: It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine promises to te...
Oct 01, 2021•56 min•Transcript available on Metacast About this Bonus Episode: Not too long ago I was interviewed by Philip Stutts on his Undefeated Marketing Podcast. Longtime listeners may recognize his name since Philip has been a guest on The Marketing Book Podcast twice: The first time for his book Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win More recently to talk about his newest book, The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Usi...
Sep 28, 2021•42 min•Transcript available on Metacast The Long Game: How to Be a Long-Term Thinker in a Short-Term World by Dorie Clark About the Book: Your personal goals need a long-term strategy. It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. So we keep our heads down, focused on the next thing, and the next, without a moment to breathe. How can we break out of this endless cycle and create the kind of interesting, meaningful lives we all seek? Just as CEOs who optimize for ...
Sep 24, 2021•1 hr 6 min•Transcript available on Metacast Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz About the Book: From Mike Michalowicz, bestselling author of Profit First, Clockwork , and Fix This Next , a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually bette...
Sep 17, 2021•57 min•Transcript available on Metacast I'll Be Back: How to Get Customers to Come Back Again & Again by Shep Hyken About the Book: How do you build a business that thrives during good times and bad? Is there a strategy that can set your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience tha...
Sep 10, 2021•1 hr 5 min•Transcript available on Metacast Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence by Roderick Jefferson About the Book: Sales enablement is both an art and science. There are no magical silver bullets or single approach that will guarantee that you will be successful. There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with sales leaders to understand their wants, needs, and e...
Sep 03, 2021•54 min•Transcript available on Metacast Winfluence: Reframing Influencer Marketing to Ignite Your Brand by Jason Falls About the Author: Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. An award-winning strategist and widely read industry pundit, Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs...
Aug 27, 2021•2 hr 36 min•Transcript available on Metacast Influence: The Psychology of Persuasion, New and Expanded by Robert Cialdini About the Author: Dr. Robert Cialdini is the recognized thought leader in the fields of Influence and Persuasion and is a New York Times bestselling author with over 7 million books sold worldwide in 44 languages. He is the author of Pre-Suasion: A Revolutionary Way to Influence and Persuade, which was featured on episode 90 of the marketing book podcast in 2016. Dr. Cialdini is currently Regents Professor Emeritus of P...
Aug 20, 2021•51 min•Transcript available on Metacast The Whole Marketer: How to Become a Successful and Fulfilled Marketer by Abigail Dixon About the Author: Abigail Dixon is an award-winning marketer with over 20 years of practical marketing experience that spans multiple sectors and markets and includes many global household brands, initially on the client-side and then in her capacity as the founder of Labyrinth Marketing, a strategic marketing consultancy. She is a fellow of the Chartered Institute of Marketing (CIM) and is an accredited Inter...
Aug 13, 2021•1 hr 18 min•Transcript available on Metacast Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy by Christina Del Villar About the Author: Christina Del Villar is a 25-year Silicon Valley marketing executive and go-to-market veteran. She has worked with some of the best and brightest, from Elon Musk and Larry Elison, to Condoleezza Rice. She has worked for, consulted with, and advised over 50 companies, from large to small, start-up to 100+ years old, to help develop marketing strategies. She has he...
Aug 06, 2021•2 hr•Transcript available on Metacast Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand’s Favour by Andy Nairn About The Author Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he’s one of the world’s most respected brand strategists and a founder of one of the UK’s most successful creative agencies, Lucky Generals. Just how creative is Andy? Business Insider has listed him as one of the top five creative people in world advertising. And this y...
Jul 30, 2021•1 hr 29 min•Transcript available on Metacast Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience by Janine Kurnoff and Lee Lazarus A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations―and your career―forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience , visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives...
Jul 23, 2021•1 hr 1 min•Transcript available on Metacast Social Media For Small Business: Marketing Strategies for Business Owners by Franziska Iseli Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to-medium-sized busine...
Jul 16, 2021•1 hr 11 min•Transcript available on Metacast Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster You have a terrific idea. It’s so powerful that it could change a life, a market, or even the world. There’s just one problem: others don’t see its power—yet. If you truly value the possibility of your idea, then you’re ready to find your Red Thread—the throughline that connects your idea to your audience’s hearts and minds. The best part is, the Red Thread already exists. It’s the connection that makes the invisible link b...
Jul 09, 2021•1 hr 20 min•Transcript available on Metacast The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman What’s the secret to driving demand, and generating leads and revenue online? What’s a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot? In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer , explains what successful digital marketers do differently. This is the inside track on how to pivot to digital marketing in f...
Jul 02, 2021•1 hr 13 min•Transcript available on Metacast The Sh*t They Never Taught You: What You Can Learn From Books by Adam Ashton and Adam Jones Have you ever stumbled upon a piece of life-changing knowledge that made you think: why the hell didn't someone tell me this sooner?! Millions of people have listened to Adam and Adam on the What You Will Learn podcast, where they have spent tens of thousands of hours studying the best ideas from the greatest minds on the planet. Their most frequently asked question: what is the best lesson you've come ac...
Jun 29, 2021•1 hr 2 min•Transcript available on Metacast The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits by Wendy Pease A domestic strategy and only one language mean lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted...
Jun 25, 2021•1 hr 7 min•Transcript available on Metacast Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling by Evelyn Starr Has your business hit a wall? Have you struggled to figure out why? Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less. It’s hard to know if you’re doing well. When your numbers climb, they signal success to you. But then they level off. And refuse to budge. Your brand’s hit its awkward adolescent st...
Jun 18, 2021•1 hr 6 min•Transcript available on Metacast Marketing Book Podcast host Douglas Burdett interviewed on Josh Feinberg’s new B2B Digitized Podcast https://www.b2bdigitized.com/douglas-burdett-host-at-the-marketing-book-podcast/
Jun 15, 2021•1 hr 2 min•Transcript available on Metacast Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales by Paul Cash and James Trezona There’s a new truth in B2B marketing: if you want to move products, you need to move minds. Most companies suffer from a delusion, and it’s this: that buyers always make decisions in a rational, logical, and economic way. The result is a slew of features-driven B2B marketing that few people really care about. In recent years B2B customers have evolved. They don’t just want to b...
Jun 11, 2021•1 hr 7 min•Transcript available on Metacast Mark Schaefer stops by The Marketing Book Podcast to share how he writes best-selling marketing books. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/how-to-write-marketing-book-mark-schaefer
Jun 08, 2021•1 hr 16 min•Transcript available on Metacast Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include: Organizational resistance Outdated technology Inadequate funding The wrong talent Lack of alignment on what the vision for the...
Jun 04, 2021•2 hr 30 min•Transcript available on Metacast Content Inc., (2nd ed.): Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi From one of today's leading experts in content marketing, Content Inc . is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. Do you create digital content? Well, this is the business model you've been looking for... In Content Inc ., Joe Pulizzi provides a lower-risk, more...
May 28, 2021•1 hr 17 min•Transcript available on Metacast Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising by Jim Morris Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better advertising people everywhere. How can the ad industry even exist when almost all of the products that it produces fall on a continuum fr...
May 21, 2021•2 hr 39 min•Transcript available on Metacast 
