Episode description
Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence by Roderick Jefferson
About the Book:
Sales enablement is both an art and science. There are no magical silver bullets or single approach that will guarantee that you will be successful.
There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with sales leaders to understand their wants, needs, and expectations.
At its core Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy and impact revenue.
This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring, and iterating a world-class sales enablement organization.
About the Author:
Roderick Jefferson is an award-winning senior executive with 20+ years of sales leadership and is an acknowledged practitioner and keynote speaker in the sales enablement space.
He is currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society.
Prior to his current position at Netskope, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for various companies including Oracle Marketing Cloud, Salesforce.com, PayPal, Siebel Systems, & AT&T.
And, interesting fact - as a child growing up, his favorite cartoon was The Jetsons!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/sales-enablement-roderick-jefferson