The Marketing Book Podcast

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Episodes

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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Episodes

128 Powering Content by Laura Busche

"Powering Content: Building a Nonstop Content Marketing Machine" by Laura Busche Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Powering-Content-Laura-Busche

Jun 23, 2017•47 min•Transcript available on Metacast

127 The End of Advertising by Andrew Essex

"The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come" by Andrew Essex Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/end-of-advertising-andrew-essex

Jun 16, 2017•37 min•Transcript available on Metacast

126 Hunch by Bernadette Jiwa

Hunch: Turn Your Everyday Insights Into The Next Big Thing by Bernadette Jiwa https://www.salesartillery.com/marketing-book-podcast/hunch-bernadette-jiwa Recorded 5/16/2017

Jun 09, 2017•41 min•Transcript available on Metacast

125 The Customer Loyalty Loop by Noah Fleming

"The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions" by Noah Fleming Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Customer-Loyalty-Loop-Noah-Fleming

Jun 02, 2017•46 min•Transcript available on Metacast

124 Value-ology by Simon Kelly

"Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions" by Simon Kelly, Paul Johnston, and Stacey Danheiser Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Value-ology-Simon-Kelly

May 26, 2017•43 min•Transcript available on Metacast

123 Future Marketing by Jon Wuebben

"Future Marketing: Winning in the Prosumer Age" by Jon Wuebben Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/future-marketing-jon-wuebben

May 19, 2017•44 min•Transcript available on Metacast

122 The Road to Recognition by Barry Feldman

"The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media" by Barry Feldman and Seth Price Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/road-to-recognition-barry-feldman...

May 12, 2017•46 min•Transcript available on Metacast

121 Hacking Growth by Sean Ellis

"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" by John Hall and Morgan Brown Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-growth-sean-ellis

May 05, 2017•46 min•Transcript available on Metacast

120 Top of Mind by John Hall

"Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" by John Hall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/top-of-mind-john-hall

Apr 28, 2017•42 min•Transcript available on Metacast

119 The Transformational Consumer by Tara-Nicholle Nelson

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/The-Transformational-Consumer-Tara-Nicholle-Nelson...

Apr 21, 2017•48 min•Transcript available on Metacast

118 Full Funnel Marketing by Matt Heinz

"Full Funnel Marketing: Embrace Revenue Responsibility and Increase Marketing's Influence on Pipeline Growth and Closed Deals" by Matt Heinz Click here to view the show notes ! https://www.salesartillery.com/marketing-book-podcast/Full-Funnel-Marketing-Matt-Heinz...

Apr 14, 2017•39 min•Transcript available on Metacast

117 A Practitioner's Guide to Account-Based Marketing

"Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts" by Bev Burgess and Dave Munn Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/practioners-guide-to-account-based-marketing-dave-munn...

Apr 07, 2017•41 min•Transcript available on Metacast

116 100 Tricks To Appear Smart In Meetings by Sarah Cooper

"100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying" by Sarah Cooper Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/100-tricks-to-appear-smart-in-meetings-sarah-cooper...

Mar 31, 2017•40 min•Transcript available on Metacast

115 Sales EQ by Jeb Blount

"Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal" by Jeb Blount Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Sales-EQ-Jeb-Blount

Mar 24, 2017•54 min•Transcript available on Metacast

114 Predictable Prospecting by Marylou Tyler

"Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline" by Marylou Tyler and Jeremey Donovan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Predictable-Prospecting-Marylou-Tyler

Mar 17, 2017•42 min•Transcript available on Metacast

113 KNOWN by Mark Schaefer

“KNOWN: The handbook for building and unleashing your personal brand in the digital age" by Mark Schaefer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/KNOWN-Mark-Schaefer

Mar 10, 2017•43 min•Transcript available on Metacast

112 Ask More by Frank Sesno

"Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change" by Frank Sesno Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Ask-More-Frank-Sesno

Mar 03, 2017•44 min•Transcript available on Metacast

111 Social Selling Mastery by Jamie Shanks

"Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer" by Jamie Shanks Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/social-selling-mastery-jamie-shanks

Feb 24, 2017•47 min•Transcript available on Metacast

110 12 Powers of a Marketing Leader by Thomas Barta

"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value" by Thomas Barta and Patrick Barwise Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/12-powers-marketing-leader-thomas-barta...

Feb 17, 2017•40 min•Transcript available on Metacast

109 Launching to Leading by Ken Rutsky

"Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements" by Ken Rutsky Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/launching-to-leading-ken-rutsky

Feb 10, 2017•37 min•Transcript available on Metacast

108 Dealstorming by Tim Sanders

"Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges" by Tim Sanders Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Dealstorming-Tim-Sanders

Feb 03, 2017•48 min•Transcript available on Metacast

107 Master Content Marketing by Pamela Wilson

"Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience” by Pamela Wilson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/master-content-marketing-pamela-wilson...

Jan 27, 2017•49 min•Transcript available on Metacast

106 They Ask You Answer by Marcus Sheridan

“They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/they-ask-you-answer-marcus-sheridan...

Jan 20, 2017•49 min•Transcript available on Metacast

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Episodes

The Marketing Book Podcast

Episodes

128 Powering Content by Laura Busche

127 The End of Advertising by Andrew Essex

126 Hunch by Bernadette Jiwa

125 The Customer Loyalty Loop by Noah Fleming

124 Value-ology by Simon Kelly

123 Future Marketing by Jon Wuebben

122 The Road to Recognition by Barry Feldman

121 Hacking Growth by Sean Ellis

120 Top of Mind by John Hall

119 The Transformational Consumer by Tara-Nicholle Nelson

118 Full Funnel Marketing by Matt Heinz

117 A Practitioner's Guide to Account-Based Marketing

116 100 Tricks To Appear Smart In Meetings by Sarah Cooper

115 Sales EQ by Jeb Blount

114 Predictable Prospecting by Marylou Tyler

113 KNOWN by Mark Schaefer

112 Ask More by Frank Sesno

111 Social Selling Mastery by Jamie Shanks

110 12 Powers of a Marketing Leader by Thomas Barta

109 Launching to Leading by Ken Rutsky

108 Dealstorming by Tim Sanders

107 Master Content Marketing by Pamela Wilson

106 They Ask You Answer by Marcus Sheridan

105 Impossible To Ignore by Carmen Simon

104 Non-Obvious 2017 by Rohit Bhargava

103 Momentum by Shama Hyder

102 Does it Work? by Jason Burby

101 UnMarketing by Scott Stratten

100 Marketing 4.0 by Philip Kotler

099 More Sales, Less Time by Jill Konrath