Ep. 249 "Is putting all your eggs in the ROAS basket stunting your growth?" Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for long-term success. Every marketer needs to understand the significance of building their own audience, the true impact of paid advertising, and navigating the complex world of marketing metrics. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg ReturnReturn ...
Aug 06, 2024•32 min•Ep 249•Transcript available on Metacast Ep. 248 What are the 3 marketing ideas that took Chess.com to $150M? Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thriving community-led business. Learn more about the early recognition and promotion of chess streaming, winning over both casual and professional players by enhancing user experience and hosting prize events, and the importance of integrating SEO and content creation to outshine the competition. Mentio...
Aug 01, 2024•42 min•Ep 248•Transcript available on Metacast Ep. 247 Is the current agency landscape broken and misaligned with client interests? Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder marketing success. This is a revisit of their episode with Gary in May. Learn more on why traditional agency models fail, the importance of relevance at scale, and actionable insights for marketers looking to break the mold. Mentions Gary Vaynerchuk https://garyvaynerchuk.com/ VaynerX https://vaynerx.c...
Jul 30, 2024•14 min•Ep 247•Transcript available on Metacast Ep. 246 Are you telling stories that truly resonate with your customers or just following the status quo? Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be their company’s best marketer. Learn more about the importance of deeply understanding your customer, hiring the right marketing leaders at different startup stages, and investing in a scalable distribution engine. Mentions Hubspot https://www.hubspot.com/ Claude 3.5 Sonnet https://www.anthropic.com/...
Jul 25, 2024•41 min•Ep 246•Transcript available on Metacast Ep. 245 Why should you be a Claude super fan? Kipp and Kieran dive into the game-changing world of Claude apps and how anyone can build web apps in no time. Learn more on how Claude's new features empower you to create and publish lightweight apps effortlessly, real-life examples of innovative use cases, and the mind-blowing potential for profitability and customization with Claude's intuitive tools. Mentions Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet Gary Vaynerchuk http...
Jul 23, 2024•26 min•Ep 245•Transcript available on Metacast Ep. 244 "Is AI really the future of marketing?" Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing channels, consumer engagement, and startup strategies. Learn more on how AI is changing search results and video production, the rise of niche app businesses, and marketing tricks for the AI-powered era. Mentions Andrew Chen https://andrewchen.com/ Andreessen Horowitz https://a16z.com/ SaaS https://en.wikipedia.org/wiki/Software_as_a_ser...
Jul 18, 2024•47 min•Ep 244•Transcript available on Metacast Ep. 243 Ever wondered how AI can amplify your creativity? Kipp and Kieran dive into the power of AI for content creation and how to craft viral LinkedIn and X posts using Claude 3.5 Sonnet. Learn more about creating style guides for different platforms, understanding the impact of well-prepared training documents on content output, and distinguishing between average and great marketers by refining AI-generated content. Mentions Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet N...
Jul 16, 2024•32 min•Ep 243•Transcript available on Metacast Ep. 242 Can AI assistants really turn raw data into insightful dashboards in under a minute? Kipp and Kieran dive into how tools like Claude are revolutionizing content and data visualization in business. Learn more on why interactive content such as apps and dashboards are catching investor attention, how AI-powered tools are shifting the focus from traditional data visualization to effective data management, and the transformative potential of using Claude for everything from financial reporti...
Jul 11, 2024•32 min•Ep 242•Transcript available on Metacast Ep. 241 How important is video for your website? Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect of it. Learn more on leveraging AI-generated personalization and automation, maximizing engagement on platforms like LinkedIn and Twitter, and the essential tools and strategies you need to ensure your video marketing stands out. Mentions Get tickets to INBOUND today (we'll see you there!) https://cli...
Jul 09, 2024•43 min•Ep 241•Transcript available on Metacast Ep. 240 Is distribution the undefeated catalyst in marketing? Kipp and Kieran dive into some of the best episodes they’ve recorded on Marketing Against the Grain. Learn more on the critical importance of micro consumer segmentations, the value of combining brand and growth strategies, and the often misunderstood role of product marketing. In this episode, Kipp and Kieran spotlight invaluable insights from top marketing leaders to elevate your marketing game and boost business growth. Mentions Ga...
Jul 04, 2024•26 min•Ep 240•Transcript available on Metacast Ep. 239 Are you ready to 10x your views on LinkedIn using AI? Kieran and Kipp dive into the GPT-4o prompts that can transform your social media game. Learn more on understanding the role of hallucination in AI as a feature, leveraging verifiers and active inference for accurate results, and effective methods to teach AI what "good" content really means. In this episode, get ready for practical insights and hands-on examples that will revolutionize your marketing approach. Mentions Get tickets to...
Jul 02, 2024•36 min•Ep 239•Transcript available on Metacast Ep. 238 Are you tired of spending your advertising budget on the same stale channels? Kipp and Kieran dive into the untapped marketing channels that pro marketers are leveraging to gain a competitive edge. Learn more on the potential of working with creators, the overlooked benefits of YouTube ads, and the power of point-of-need advertising to reach your audience in high-engagement moments. Discover how these innovative strategies can amplify your brand's reach and skyrocket your ROI in this mus...
Jun 27, 2024•29 min•Ep 238•Transcript available on Metacast Ep. 237 How do we create the new marketing playbook of the AI era? Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on how to leverage AI integrations with HubSpot and other tools to stay competitive, understand the balance between new approaches and tried-and-true strategies, and get insights into the experimental yet promising world of AI-enabled one-to-one marketing. Mentions Grab HubSpot's free AI-Powered Custome...
Jun 25, 2024•43 min•Ep 237•Transcript available on Metacast Ep. 236 "Is marketing facing a crisis of faith today?" Kipp and Kieran dive into the shifting landscape of modern marketing and how to navigate it successfully in 2024. Learn more about achieving tangible outcomes with limited budgets, managing CEO expectations to gain trust and support, and balancing quantitative and qualitative metrics to prove your strategic impact. Mentions Phil Stutz https://www.thetoolsbook.com/about-phil-and-barry Stutz https://www.netflix.com/title/81387962 Phil Stutz on...
Jun 20, 2024•46 min•Ep 236•Transcript available on Metacast Ep. 235 Is instant success holding you back from true mastery? Kipp, Kieran, and guest, Wes Kao (co-founder of Maven and altMBA), dive into the lessons learned from Seth Godin about embracing the craft, overcoming fear of failure, and achieving true success through strategic thinking. Learn more on why perfecting your skills requires deliberate effort, the crucial difference between strategy and strategic thinking, and how constructive feedback can transform teams. This episode breaks down how h...
Jun 18, 2024•45 min•Ep 229•Transcript available on Metacast Ep.234 Is Apple's AI revolution set to change the way you interact with technology and market your business? Kipp and Kieran dive into Apple’s groundbreaking AI integrations announced at WWDC and their monumental impact on the future of marketing. Learn more about how Apple is training consumers to use AI without realizing it, the strategic partnership with OpenAI, and what marketers need to do to stay ahead in the rapidly shifting landscape. Mentions Grab HubSpot's free AI-Powered Customer Plat...
Jun 13, 2024•31 min•Ep 234•Transcript available on Metacast Ep. 233 What happens if AI reduces human cost to zero? Kipp and Kieran dive into the groundbreaking implications of AI on sales training, marketing efficiency, and customer support roles. Learn more about how AI can revolutionize sales training by mimicking customer interactions and providing personalized guidance for sales reps, the integration of AI tools in marketing for scalable content creation and lead generation, and the future potential of AI in customer support through advanced voice an...
Jun 11, 2024•36 min•Ep 233•Transcript available on Metacast Ep. 232 What do the recent Google leaks mean? Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit down with Rand Fishkin, the former CEO of Moz and founder of SparkToro, to uncover the hidden facets of Google's ranking system, the influence of AI on marketing strategies, and how empathy and understanding your audience can reshape your marketing success. Mentions Grab HubSpot's free AI-Powered Custom...
Jun 06, 2024•53 min•Ep 232•Transcript available on Metacast Ep. 231 What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny Hoyos, who cracked the code with YouTube Shorts. Kipp and Kieran dive into Jenny’s strategic approach to creating viral content and building a massive following. Learn more about the art of video progression to keep your audience hooked, the importance of balancing entertainment and education, and Jenny’s top secrets to optimizing viewer retention and rewatchability. I...
Jun 04, 2024•38 min•Ep 231•Transcript available on Metacast Ep. 230 Is Google's AI making search better or humorously worse? Kieran dives into the intrigue and drama behind Google's newest feature, AI Overviews, and its risky launch. Learn more on Google's "look dumb or get disrupted" moment, the laughable but concerning inaccuracies generated by AI, and the critical impact on organic traffic and the open web. Mentions AI Overviews https://developers.google.com/search/docs/appearance/ai-overviews Sundar Pichai https://x.com/sundarpichai Nilay Patel inter...
May 30, 2024•32 min•Ep 230•Transcript available on Metacast Ep. 229 How will AI agents revolutionize marketing strategies in 2024? Kipp and Kieran dive into the transformative impact of AI agents on search, content creation, and user experience. Learn more about the potential use cases for AI agents in marketing, optimizing search strategies in the age of AI, and preparing for the AI-driven future. Mentions ChatGPT https://chatgpt.com/ Gemini https://gemini.google.com/ Claude https://claude.ai/ Get HubSpot's Free AI-Powered Sales Hub: enhance support, re...
May 28, 2024•32 min•Ep 229•Transcript available on Metacast Ep. 228 How can authenticity transform your marketing game? Kipp and guest Charles Duhigg (“Supercommunicators”) dive into the mental points every marketer needs to control their message.. Learn more on how authenticity shapes marketing narratives, the crucial process of selecting the right ideas to focus on, and the evolving rules of communication channels. Kipp and Charles uncover tactics for genuine vulnerability in conversations while exploring the power of storytelling to engage and connect...
May 23, 2024•50 min•Ep 228•Transcript available on Metacast Ep. 227 What are the best marketing channels you should use to grow your business? Kipp and Kieran dive into the dynamic fusion of AI technology with traditional marketing strategies to exponentially grow your business. Learn more on how AI conversion rate optimization leads the charge in changing conversion strategies, why blending product marketing with brand storytelling is crucial, and the continued relevance of SEO in organic growth. Mentions Founders podcast https://podcasts.apple.com/us/p...
May 21, 2024•36 min•Ep 227•Transcript available on Metacast Ep. 226 Gary Vaynerchuk is challenging the traditional mindset of business and marketing. Kipp, Kieran and guest Gary Vaynerchuk (VaynerX) dive into the importance of organic social media. Learn more about Gary’s revolutionary insights on why staying ahead of market dynamics is crucial in the ever-changing landscape of business and marketing, why traditional Fortune 500 companies are falling behind, the significance of understanding micro consumer segments, and the rise of social influencers. He...
May 16, 2024•59 min•Ep 226•Transcript available on Metacast Ep. 225 How will AI redefine the future of business interactions and learning? In today's episode, Kipp boldly predicts that OpenAI's GPT-4o could usher in a new frontier in real-time communication and marketing. Kipp and Kieran dive into the groundbreaking features of OpenAI's latest release. Learn more on how the omnimodal capabilities of GPT-4o are set to transform customer engagement, the massive implications for voice, language learning and translation, and the potential for AI to streamlin...
May 14, 2024•35 min•Ep 225•Transcript available on Metacast Ep. 224 Did you know AI could potentially increase email conversion rates by 94%? Kipp and Kieran dive into the AI implications of sales prospecting. Learn more about how effective personalization can leverage online data, the role of AI in improving prospecting emails, and the future of AI in voice prospecting and creating engaging, celebrity-driven marketing campaigns. Mentions OpenAI https://www.openai.com/ Grammarly https://www.grammarly.com/ Gary Vaynerchuk https://garyvaynerchuk.com/ Get H...
May 09, 2024•36 min•Ep 224•Transcript available on Metacast Ep. 223 How can you be in the 5% of in demand marketers in the future? Kieran dives into the marketing playbook for the AI era. Learn more on crafting multimodal content strategies, personalizing marketing at scale, and collapsing the customer journey into effective marketing techniques. Mentions Sam Altman https://blog.samaltman.com/ Eleven Labs https://elevenlabs.io/ Gary Vaynerchuk https://garyvaynerchuk.com/ Bing https://www.bing.com/ Get HubSpot's Free AI-Powered Sales Hub: enhance support,...
May 07, 2024•43 min•Ep 223•Transcript available on Metacast Ep. 222 Why should you build for the AI of the future, NOT for the AI of today? Kipp and Kieran dive into the potential ChatGPT-5 model and how it can revolutionize brand marketing strategies. Learn more on integrating AI for extracting and analyzing data, enhancing brand awareness and net promoter scores, and the significance of building your marketing platforms to accommodate upcoming AI advancements. Mentions Sam Altman https://twitter.com/sama Gemini Advanced https://gemini.google.com/advanc...
May 02, 2024•35 min•Ep 222•Transcript available on Metacast Ep. 221 How can AI revolutionize the way we create and consume content? Kipp and Dan Shipper (CEO of Every) dive into how AI tools like ChatGPT have become indispensable in content creation. Learn more about harnessing AI for newsletter growth, integrating AI to enhance creativity without stifling it, and utilizing advanced AI models to tackle complex tasks. Mentions Every https://every.to/ Gemini https://gemini.google.com/ Claude https://claude.ai/ We’re on Social Media! Follow us for everyday ...
Apr 30, 2024•43 min•Ep 221•Transcript available on Metacast Ep. 220 Will Ai automate 95% of a marketer's role? A solo Kieran dives into why he created an Ai email course and why it’s so important to have a passion for marketing. Learn more about creating Ai-driven content, utilizing persuasion techniques to elevate campaigns, and testing the effectiveness of Ai in real marketing projects using Kieran’s course. Link to Kieran’s course: https://bit.ly/timeless-marketing-ai Mentions Claude https://claude.ai/ Sam Altman https://twitter.com/sama Delphi https:...
Apr 25, 2024•35 min•Ep 220•Transcript available on Metacast 
