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Episode description
ROAS Is a Trap: How Smart Marketers Really Drive Growth
Marketing Against The Grain
Aug 06, 2024
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32 min
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Ep 249
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Episode description
Ep. 249 "Is putting all your eggs in the ROAS basket stunting your growth?" Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for long-term success. Every marketer needs to understand the significance of building their own audience, the true impact of paid advertising, and navigating the complex world of marketing metrics. Mentions Grab our curated list of our favorite AI prompts here
https://clickhubspot.com/matg
ReturnReturn on Ad Spend (ROAS)
https://blog.hubspot.com/marketing/return-on-ad-spend
LinkedIn post about Nike
https://www.linkedin.com/posts/massimogiunco_nike-sneakers-digital-activity-7223265757982318593-P0xZ?utm_source=share&utm_medium=member_desktop
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Kieran Flanagan,
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
ROAS Is a Trap: How Smart Marketers Really Drive Growth | Marketing Against The Grain podcast - Listen or read transcript on Metacast
