In this episode of DTC Pod, Nicolas Beaupre illuminates the strategies that propelled Mateina's growth in the North American market, where the lure of yerba mate was still largely undiscovered. He emphasizes the crucial role of grassroots efforts like word-of-mouth endorsements and community events in building a loyal customer base. Nicolas shares his journey of self-funding, supplemented later by keen investors, which allowed the brand to foster a robust direct-to-consumer (DTC) sales model. In...
Apr 25, 2024•47 min•Ep 320•Transcript available on Metacast In our conversation with Kevin Lavelle, he shares his ingenious approach to building his company, Mizzen+Main, into a fashion industry success. Initially, Kevin recalls the brute force marketing efforts that shaped the early days of the brand, from going door to door to attending events to get the product in people's hands. As their digital marketing and PR strategies matured, Kevin leveraged the power of strategic partnerships and influencer collaborations. Specifically, he cites the company's ...
Apr 18, 2024•48 min•Ep 319•Transcript available on Metacast Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape. In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latters extensive distribution network offers a unique advantage. This strategic alignment not only turbocharges product reach but also taps into an existing, engaged audience ripe for conversion. The way Ben's ventures harn...
Apr 11, 2024•42 min•Ep 318•Transcript available on Metacast Mina Elias, backed by his vast experience, outlines a strategy to captivate customers and set apart offerings in Amazon's competitive market. He shares a blueprint for keyword optimization on Amazon, highlighting the need to start small and grow strategically based on performance results. His approach underlines the role of flexibility in advertising, where constant adjustments can lead to enhanced visibility and higher conversions. Additionally, Mina discusses how click-through and conversion r...
Apr 04, 2024•43 min•Ep 317•Transcript available on Metacast Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! Juan Meisel is the Founder and CEO at Grip Shipping, a pioneering Direct-to-Consumer eCommerce for perishable products. After serving as the Head of Logistics of Buterbox, he launched Grip which has since processed over a billion dollars' worth of perishable goods through their innovative platform, and now offers comprehensive fulfillment...
Mar 28, 2024•38 min•Ep 316•Transcript available on Metacast Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and optimized influencer programs. On this episode of DTC Pod, Josh joins Blaine & Ramon to break down how to effectively scale creator and influencer initiatives to successfully drive bottom line revenue grow...
Mar 21, 2024•44 min•Ep 315•Transcript available on Metacast Cherene Aubert is the VP of Digital and E-commerce at ILIA Beauty, a skincare-powered makeup brand which has taken the beauty industry by storm as it's quickly scaled past 100M in revenue. In this episode, we sit down with Cherene to discuss some of the most successful strategies that the most successful brands use to grow. Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! On this episod...
Mar 14, 2024•47 min•Ep 314•Transcript available on Metacast Allegra Poschmann is the CEO & Design Director at Pact, a design led, development driven studio that creates digital experiences. In this episode, Allegra shares her journey of substantial growth in the design industry and the compelling success of the nap dress. Listen as we explore the unique approaches to customer engagement and personalized brand experiences that are defining modern retail. Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights deliv...
Mar 07, 2024•46 min•Ep 313•Transcript available on Metacast Bart is building at the intersection of commerce & community and promoting the message of fatherhood through fashion. With a twelve year stint optimizing brands and content, Bart now champions the Dad Gang, a movement that brings dads together under the banner of quality streetwear. We kick off with how he turned a small investment of $750 into a phenomenon that has sold 90,000 hats and counting and is consistently repped by some of the biggest celebrity and athlete dads. Bart breaks down the st...
Feb 29, 2024•46 min•Ep 312•Transcript available on Metacast Sam Rattner is the CEO and Co-Founder at Showroom, a vertical-specific search engine for fashion. Leveraging AI, it crawls brands big and small and hosts their inventory, amounting to millions of pieces. Previously Sam founded Vigtory, a sports betting company which he sold to Fubo for $40 Million at age 23. In this episode, Sam Rattner joins us to break down the innovative concepts behind his company, Showroom, aimed at reshaping the online shopping experience. We discuss how AI will impact ret...
Feb 22, 2024•38 min•Ep 311•Transcript available on Metacast John Coogan is the Founder at Lucy, an innovative company in the nicotine industry, offering safer alternatives to smoking. In this episode, we discuss strategies for scaling production, taking products to market, generating buzz, navigating regulation, nailing retail distribution, and leveraging digital content to grow brands. And that's not all we'll also get a glimpse into John's personal journey as a creator - where he's built a YouTube channel with almost 400,000 subscribers - as he covers ...
Feb 15, 2024•54 min•Ep 310•Transcript available on Metacast Joel Padron is the COO and Partner at Homestead Studio, a leading growth agency specializing in acquisition and retention services for brands scaling from 7 to 8 figures of revenue. After scaling Crossnet on the performance side, Joel has been behind the wheel with some of the fastest growing brands in commerce since joining Homestead. In this episode, we're going in depth on how performance engines run at 8 figure brands, exploring Homestead's rigorous process for growth, their focus on financi...
Feb 08, 2024•43 min•Ep 309•Transcript available on Metacast Rikin Diwan is the CMO and Chief Growth Officer at soona, the worlds first virtual content studio. In this episode, we chat with Rikin about the intersection of AI and human creativity when it comes to content creation. We pick apart the nuts and bolts of storytelling and authenticity in marketing, the dynamic evolution of the creative content, and the unique challenges of marketing in e-commerce. Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights de...
Feb 01, 2024•59 min•Ep 308•Transcript available on Metacast Jess Chan is the CEO and Founder of Longplay, an lifecycle & retention agency for DTC brands. She's also the brains behind Backbone, an innovative tool that wraps all those email and retention best practices in one simple to use tool. In this episode, Jess joins Blaine to discuss what it takes to succeed as a brand that wants to lean into retention & lifecycle marketing to scale DTC revenue. Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivere...
Jan 25, 2024•45 min•Ep 307•Transcript available on Metacast Rosa Li is the founder and CEO of Wildwonder - a brand that's reimagining the functional soda space with its sparkling drinks infused with heritage-inspired, gut-healthy ingredients. In this episode, Rosa shares about Wildwonder's savvy omnichannel approach, the strategic importance of picking high-impact distribution channels, and how they've managed to stand out in a crowded market through a perfect blend of educating consumers and delivering innovative flavors. Episode brought to you by More ...
Jan 18, 2024•39 min•Ep 306•Transcript available on Metacast Ali Karsch is the founder, and Nikole is the Head of PR at LVPR - a major PR firm specializing in working with famed DTC brands like Native, Vinebox, Jean Dousset, Kevyn Aucoin, Stojo, STATE Bags, Bean Box, Copper Cow Coffee, Usual Wines, Cloud Paper, Jinx, DOG by Dr Lisa, Jiggy, SmarterKids, Sugarwish, Mosaic Foods, London Grant, and more. Together, they have launched The Littles Advisory, a boutique CPG startup advisory that helps emerging startups, who may not be ready for a big ticket PR age...
Jan 11, 2024•55 min•Ep 305•Transcript available on Metacast Episode brought to you by More Staffing Ryan Denehy is the Founder and CEO at Electric AI, an IT platform that empowers SMBs with user-friendly tools and guidance to streamline their IT management and secure their business. Electric, valued over $1B has raised over $200M to date and is backed by GGV Capital, Bessemer Venture Partners, Primary Venture Partners, Greenspring Associates, 01 Advisors, Bowery Capital, The Slack Fund, Vintage Investment Partners, and Atreides Management. Ryan joins Bla...
Jan 04, 2024•1 hr 1 min•Ep 304•Transcript available on Metacast Episode brought to you by More Staffing Sam Lessin is a seasoned entrepreneur and venture capitalist who is currently GP at Slow Ventures, a venture fund that boasts five funds and nearly a billion dollars of capital. Previously, he served as the VP of Product Management at Facebook. As a contrarian investor, he's been an early supporter of multiple high-profile startups, from household consumer brands like Allbirds, Casper, Birchbox, Barkbox, to fintech/blockchain bets like Robinhood, Solana, a...
Dec 28, 2023•46 min•Ep 303•Transcript available on Metacast Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! On this episode of DTC pod we cover: 1. Introduction to Jimmy Farley and TikTok's Monetization 2. TikTok Shop Distribution and Influencer Management 3. Content Creation Strategies and Virality 4. Product Selection and Creator Network Management 5. Marketing Advice and Building a Creator Brand 6. Creator Briefs and Brand Value Propositions...
Dec 21, 2023•58 min•Ep 302•Transcript available on Metacast Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! On this episode of DTC pod we cover: 1. Introduction to Braindrive and its Cognitive Benefits 2. Momentous Company Evolution 3. Financial Milestones and Revenue Streams 4. PR Lotion Development 5. Product Strategy and Trust Building 6. Company Goals and Market Positioning 7. Product Effectiveness and Industry Standards 8. Marketing and Sa...
Dec 14, 2023•1 hr 16 min•Ep 301•Transcript available on Metacast Episode brought to you by More Staffing & Capital One Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.com Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! On this episode of DTC pod we cover: 1. Introduction to Mikey Taylor 2. Building Saint Archer 3. Growth and Sale of the Brewery 4. Going Against Convention 5. Mikey Taylor's Content Creation Workflow 6. Le...
Dec 07, 2023•51 min•Ep 300•Transcript available on Metacast Episode brought to you by More Staffing & Capital One Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.com Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! On this episode of DTC pod we cover: 1. Shopify's Ecosystem of Apps 2. Home page experience 3. Cart and Checkout 4. Tools and Strategies provided by Platter 5. Importance of Social Proof in E-Commerce 6. R...
Nov 30, 2023•44 min•Ep 299•Transcript available on Metacast Episode brought to you by More Staffing & Capital One Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.com Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! On this episode of DTC pod we cover: 1. TikTok Strategies for Successful Ecommerce Brands 2. Insights on Entrepreneurship 3. Observations on Apps and Lifetsyle 4. Discussions on Manufacturing & Branding 5....
Nov 16, 2023•54 min•Ep 298•Transcript available on Metacast Episode brought to you by More Staffing & Capital One Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! On this episode of DTC pod we cover: 1. Introduction of Guest: William Gasner 2. Concept of Micro-Influencer Marketing 3. Importance of Data Analysis in Influencer Marketing 4. The Role of Stack Influence 5. Influencer-Brand Collaboration Strategies 6. Potential Challenges in Influencer Marketing 7. Future Predictions and So...
Nov 09, 2023•48 min•Ep 297•Transcript available on Metacast Episode brought to you by More Staffing & Capital One Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! On this episode of DTC pod we cover: 1. Introduction to Bubble Goods 2. The Journey of Jessica Young 3. The Purpose of Bubble Goods 4. Strategies and Features of Bubble Goods 5. Marketing and Growth Strategies 6. Customer and Brand Relationship 7. Bubble Goods' Target Customer 8. Importance of Curation in the Marketplace Tim...
Nov 02, 2023•52 min•Ep 296•Transcript available on Metacast Episode brought to you by Trend & Finaloop . Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! On this episode of DTC pod we cover: 1. Introduction to Jeremy Barbara and Sundays 2. YouTube as an Effective Platform for Influencer Marketing 3. Creating a Strategy for Influencer Campaigns 4. Successful Influencer Campaign Examples 5. Team Structure for Influencer Marketing 6. Advertising on Different Platforms 7. Tracking and Eva...
Oct 26, 2023•47 min•Ep 295•Transcript available on Metacast Episode brought to you by Trend & Finaloop . Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! On this episode of DTC pod we cover: 1. Importance of personal relationships in business 2. Proactive measures for building connections 3. Challenges and solutions in logistics and fulfillment 4. Trends in the vitamins and supplements industry 5. The significance of research and negotiation in sourcing products 6. Scaling challenges ...
Oct 19, 2023•54 min•Ep 294•Transcript available on Metacast Episode brought to you by Trend & Finaloop . Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! On this episode of DTC pod we cover: 1. Finding unique solutions for parents. 2. Leveraging industry events for visibility. 3. Focusing on selling through their website. 4. Overcoming obstacles in shipping and delivery. 5. Harnessing the power of customer recommendations. 6. Iterating and improving to create exceptional products. 7. ...
Oct 12, 2023•41 min•Ep 293•Transcript available on Metacast Episode brought to you by Trend & Finaloop . Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! On this episode of DTC pod we cover: Monitoring affiliates regularly for compliance. Preference for historical partnerships and familiarity. Meeting with affiliates and ensuring transparency. Asking for referrals and recommendations from other brands. Benefits and challenges of affiliate marketing for brands. Optimizing strategies an...
Sep 28, 2023•52 min•Ep 292•Transcript available on Metacast Meghana Dhar is a tech advisor and investor passionate about creators, brands, social media, and commerce. With a background in big tech, she worked at Ebay where she discovered her love for e-commerce, marketplaces, and direct-to-consumer (DTC) business models. Meghana's strategic expertise led her to become an advisor to the CEO during the spin-off of PayPal. She later served as the head of shopping partnerships at Instagram, witnessing its growth from inception. Recently, she held the positio...
Sep 21, 2023•48 min•Ep 291•Transcript available on Metacast 
