#307 - Jess Chan, Longplay - How To Boost Revenue Through Retention & Lifecycle Marketing | DTC POD: How The Best Brands Are Built podcast

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Episode description

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Episode description

Jess Chan is the CEO and Founder of Longplay, an lifecycle & retention agency for DTC brands. She's also the brains behind Backbone, an innovative tool that wraps all those email and retention best practices in one simple to use tool.

In this episode, Jess joins Blaine to discuss what it takes to succeed as a brand that wants to lean into retention & lifecycle marketing to scale DTC revenue.

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On this episode of DTC pod we cover:
1. Jess Chan's Background
2. Insights on Retention Marketing
3. Role of Various Strategical Tools
4. Email Flows To be Productized
5. In-depth look at subclasses of strategies in Retention Marketing
6. Use of Data in Retention Strategies
7. Demonstrations of Successful Strategies

Timestamps
03:00 Retention in D2C eCommerce: A shift towards focus.
06:38 Email marketing: Retaining and understanding customers is key.
10:39 Retention marketing is not the same as acquisition.
12:40 Optimize email flows, upsell subscriptions, strategic campaigns.
15:38 Boost tools for customer lifecycle, loyalty programs.
18:16 Focus on fewer channels and execute well.
26:34 Check SMS attribution settings for accurate analysis. Focus on customer-centric approach for SMS marketing.
29:19 Brands must consider immersive customer experiences.
32:22 Different customers, different journeys, different needs.
37:31 Medium dictates message; optimize design for impact.
40:59 Automating email marketing strategy development and improvement.
41:57 Backbone plans email marketing, optimized for conversion.

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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

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