In this episode, Laura Pulliam joins us again. Laura is the owner of Simple Vintage Photography in North Houston. This conversation with Laura focuses on the ways that she has grown throughout the course of her being in Rebrand and how she's combined skills and strategy to create a business she loves. We discuss her initial struggles with imposter syndrome, the transformations she experienced in her business, and her impressive leap in charging for her services (from $375 sessions to an $1875 VI...
Feb 13, 2025•27 min•Ep 157•Transcript available on Metacast In this episode, I sit down with my friend and Rebrand student, Catie, a seasoned brand photographer from Dallas, Texas. She shares how she leveled up her business to attract higher-paying clients and book larger projects. We dive into the importance of creating a signature session, setting effective pricing strategies, and building the confidence to communicate your value. Catie also opens up about her experience in my Rebrand group coaching program and how it helped her refine her packages, im...
Feb 13, 2025•31 min•Ep 156•Transcript available on Metacast I'm joined by Katie, a photographer specializing in both brand photography and family portraits—and a Rebrand student! We chat about her journey from family portraits to finding her passion for brand photography, the challenges she faced, and how Rebrand transformed her business. Katie shares the benefits of niching down, building confidence, and tips for running successful mini sessions. She also highlights the support inside Rebrand, from portfolio reviews to group calls. Tune in for Katie’s i...
Feb 13, 2025•15 min•Ep 155•Transcript available on Metacast Today's episode features a conversation with my Rebrand student, Jill Neil! We're diving into not just her experience inside Rebrand but also the incredible personal rebrand she’s undergone over the past year. It’s been amazing to watch her transformation, going from offering a mix of photography services to confidently positioning herself as a brand photographer. And the results speak for themselves! Jill has quadrupled her income, crediting both the strategy she gained inside Rebrand...
Feb 12, 2025•32 min•Ep 154•Transcript available on Metacast In this episode of Take It Personally, I'm thrilled to interview my friend and student, Malwina Aviles. Malwina shares her journey from being a therapist to pursuing full-time brand photography after joining my group program, Rebrand. The discussion covers overcoming common challenges like pricing and client communication, the importance of a signature session, and the benefits of investing in personal branding. Malwina also shares her strategies for rapid growth, including effective content cre...
Feb 11, 2025•29 min•Ep 153•Transcript available on Metacast Roxanne is a Rebrand student and she's sharing her transformative experience going from charging $450 per session to averaging $1,400 per session. In this episode we talk about the value of mindset shifts, resilience, and investing in self-development to provide exceptional value to clients. Through her journey, Roxanne highlights the significance of mentoring, community support, and having a mindset focused on continuous improvement and alignment with personal values. The episode culminates wit...
Feb 10, 2025•41 min•Ep 152•Transcript available on Metacast Oftentimes, I hear from people wanting to book more brand photography that they think they need to go out and find brand photography clients. They believe their current followers aren’t interested, so they need to look elsewhere for potential clients. I’m here to tell you that you don’t need a huge or brand-new audience to succeed in selling brand photography. Instead, your first focus should be on how to convert the people who already follow you. There are already people in your audience who wo...
Feb 06, 2025•15 min•Ep 151•Transcript available on Metacast We're talking about the latest drama on Threads. This isn't a new conversation, but it's come up again, so I wanted to discuss it too. The topic is whether you should or shouldn't have pricing on your website. I firmly believe you should put your pricing on your website! And in this episode, I want to talk about why. 00:46 Pricing on Your Website? 01:35 The Importance of Transparency in Business 03:24 Custom Pricing and Client Investment 04:59 Package Differentiators and Client Selection 08:12 T...
Feb 05, 2025•14 min•Ep 150•Transcript available on Metacast I hear from many people that referrals are a strong part of their business. While I love referrals, and they can be a great way to book more brand photography clients, I believe it's important to also have other strategies in place. And that's because you can't control the amount of referrals you're getting. In this episode, I'm sharing two simple ways to book more brand photography clients. You don’t need more referrals or better skills to make these work, and the quality of your photos isn’t t...
Jan 17, 2025•11 min•Ep 149•Transcript available on Metacast Income consistency is a hot topic because, historically, when I was a wedding and portrait photographer, I struggled with maintaining consistency in my business. At the time, I just had to embrace it because I didn't feel like there was another way. However, when I started thinking about leaving my 9-5, I knew I couldn't afford to have months where I wasn't working. Brand photography changed everything for me. It brought the consistency I was looking for because there isn't a specific time of ye...
Jan 16, 2025•16 min•Ep 148•Transcript available on Metacast At the end of 2022, I received an inquiry from a local business looking to update their headshots. It was a large firm with multiple locations, and I quickly realized it would be a major project. I was very much in head about sending a $20,000 proposal, but I knew the value I was offering went beyond just headshots (keep listening to hear more about my ecosystem approach). I ended up booking the project, and it was one of the simplest projects I've ever done. It was not only a positive experienc...
Oct 14, 2024•12 min•Ep 147•Transcript available on Metacast In 2022, I doubled my photography prices. I was booking out a few months and knew I wanted to be able to elevate the client experience, so I ripped the bandaid off. In this episode, I'm sharing how I doubled my prices and tips for elevating your business and still attracting dream clients. Episode Highlights: 00:00 Upcoming Masterclass Info 003:28 Doubling Photography Prices 06:23 Mindset Shift for Higher Pricing 08:40 Positioning as a High-End Photographer 10:31 Enhancing Client Experience 12:1...
Oct 10, 2024•15 min•Ep 146•Transcript available on Metacast When I left my 9-5 job in 2018, I was a wedding photographer, and at one point I ventured into product photography. I got connected with a brand called Little Sleepies and worked with them for a few years. They were my first official brand photography client, and I learned so much through that experience. I think what really worked with this relationship was Little Sleepies and I were both new at the same time. This concept of connecting with new businesses is something I help my clients with wh...
Oct 03, 2024•20 min•Ep 145•Transcript available on Metacast You still have time to sign up for my free training on Thursday with Zenfolio! Learn how to make 4-figures with mini sessions. Register here: https://events.teams.microsoft.com/event/e03c3d64-de85-419c-909c-8fd8f07286d1@f53224c4-9d71-44c1-9fad-19b66d9d1121
Sep 24, 2024•29 min•Ep 144•Transcript available on Metacast This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer , and I will tell you what your brand photographer archetype is! This episode is diving into the fourth archetype, The Elite Brand Photographer. If you got this result in the quiz, keep listening to discover your best next step towards becoming a successful brand photographer. Episode highlights...
Sep 19, 2024•8 min•Ep 143•Transcript available on Metacast This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer , and I will tell you what your brand photographer archetype is! This episode is diving into the third archetype, The Exclusive Brand Photographer. If you got this result in the quiz, keep listening to discover your best next step towards becoming a successful brand photographer. Episode highlig...
Sep 19, 2024•8 min•Ep 142•Transcript available on Metacast This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer , and I will tell you what your brand photographer archetype is! This episode is diving into the second archetype, The Dual Positioned Photographer. If you got this result in your quiz, keep listening to discover your best next step towards becoming a successful brand photographer. 01:08 Explori...
Sep 19, 2024•7 min•Ep 141•Transcript available on Metacast This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer , and I will tell you what your brand photographer archetype is! This episode is diving into the first archetype, the Brand New Photographer. If you got this result from the quiz, keep listening to discover your best next step towards becoming a successful brand photographer. Episode highlights:...
Sep 19, 2024•7 min•Ep 140•Transcript available on Metacast One of the most common questions I get is, "Am I ready to be a brand photographer?" And this is actually a loaded question. In my experience, there are four types of photographers who are interested in brand photography. To help you figure out where you stand and what steps you should take next, I created a quiz called "Are You Ready To Be a Brand Photographer?" In this episode, we'll dive into the quiz and these four brand photographer types. By taking the quiz, you'll discover your type ...
Sep 19, 2024•7 min•Ep 139•Transcript available on Metacast Welcome to today's episode, where I am going to rant about why I don't believe in imposter syndrome anymore. There are a few reasons, which we'll get into, but specifically I believe that people are often using the phrase "imposter syndrome" incorrectly. What's typically behind that feeling is actually a lack of confidence because you are doing something new. And that can be a good thing! Because you can work on building that confidence. Tune in to hear the rest of this discussion. Episode...
Aug 29, 2024•11 min•Ep 138•Transcript available on Metacast I've been hearing from so many photographers lately that they feel bookings are slow right now. Their inquiries are down, and they're not booking as much as usual. And while these seasons can be very challenging, I know from experience that sitting in your feelings is only helpful for so long. If you are needing to provide for your family, it's okay for it to feel discouraging, but you also can't just keep waiting around. Instead, you need to take action and do something about not booking as muc...
Aug 22, 2024•20 min•Ep 137•Transcript available on Metacast In this episode, the Maddie delves into the recent trend of photographers posting their editing queues on social media and argues why this practice is detrimental to their brand. The episode explores the reasons why photographers might choose to share their workload publicly and reveal the negative perceptions and impacts it can have on clients and potential customers. Tune in for a nuanced discussion on business branding and client management in the photography industry. 00:38 The Controversial...
Aug 08, 2024•19 min•Ep 136•Transcript available on Metacast Today's episode is a previously published episode from my friend Laylee's podcast, So, Here's the Thing . I've been asked frequently about getting into education, and honestly, this episode is the perfect one to listen to if you're thinking about making the move!
Aug 01, 2024•36 min•Ep 135•Transcript available on Metacast Lately I have found myself feeling overwhelmed after having a marathon in my business in the spring that went past its original end date. I feel I've gotten into the habit of taking on too much and not having enough boundaries. I'm trying to reset things, and I wanted to walk through the process of what I do when I start to feel this way. This episode will discuss what can contribute to overwhelm and some actionable steps to overcome it. Highlights from this episode: 01:21 Identifying the Source...
Jul 25, 2024•30 min•Transcript available on Metacast In this episode, I'm sharing my minimalist approach to photography gear! I doubt that it's a surprise when I tell you that I am not much of a gear-head when it comes to my photography business. Obviously there are certain tools that I need to do my job and do it well, but I am not the person to go out and buy the newest camera out there. I got my start in photography with a $300 camera. It was a crappy camera, but I loved it. I had it for years until I upgraded. Truthfully, it is so much more ab...
Jul 18, 2024•24 min•Transcript available on Metacast If you have been in a conversation with me for longer than 5 or 10 minutes, we've probably talked about what I'm reading. This is one of my favorite topics, and in this episode I'm sharing my specific reading routine, plus my top favorite book recommendations. 00:58 The Power of Nonfiction and Fiction 04:13 Favorite Business Books 14:51 Top Fiction Picks 25:55 Embracing a Reading Ritual I would love to hear your top favorite reads or if you feel inspired to implement the reading routine I shared...
Jul 11, 2024•25 min•Transcript available on Metacast Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a company committed to writing websites that get photographers booked. The episode conversation dives into the benefits and challenges of niching down in the photography and copywriting industries. Rachel offers practical advice on how photographers can effectively market their services when juggling multiple niches, the importance of having a focused brand voice, and strategies for DI...
Jul 08, 2024•30 min•Transcript available on Metacast In this episode, Laura Pulliam shares her journey of officially starting her own photography business two and a half years ago. She shares her interactions with Rebrand , from initially signing up during a chaotic time to fully committing. Laura talks about how Rebrand helped her discover her niche in brand photography, build confidence, and implement crucial business systems and processes. She highlights the valuable resources, community support, and coaching that enabled her to flourish in her...
Jun 27, 2024•32 min•Transcript available on Metacast Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. Her experience as a personal brand photographer also helps to support her clients in identifying their own unique personal brand. Krista was part of my last Rebrand cohort. In this episode, Krista discusses her journey from wedding and engagement photography to brand photography. Krista speaks about the pivotal moments that led to her shifting focus, including her experience with burnout ...
Jun 20, 2024•35 min•Transcript available on Metacast In this episode, learn about Rebrand , my 16-week group coaching program for photographers who want to transition into personal brand photography. The program aims to help participants charge four figures per session while enhancing their confidence in brand photography. The episode discusses the structure of Rebrand, including weekly coaching calls, a comprehensive curriculum with swipe files and templates, and a Slack community for continuous support. Key features include portfolio reviews, a ...
Jun 13, 2024•24 min•Transcript available on Metacast 
