At the end of 2022, I received an inquiry from a local business looking to update their headshots. It was a large firm with multiple locations, and I quickly realized it would be a major project. I was very much in head about sending a $20,000 proposal, but I knew the value I was offering went beyond just headshots (keep listening to hear more about my ecosystem approach). I ended up booking the project, and it was one of the simplest projects I've ever done. It was not only a positive experienc...
Oct 14, 2024•12 min•Ep 147•Transcript available on Metacast In 2022, I doubled my photography prices. I was booking out a few months and knew I wanted to be able to elevate the client experience, so I ripped the bandaid off. In this episode, I'm sharing how I doubled my prices and tips for elevating your business and still attracting dream clients. Episode Highlights: 00:00 Upcoming Masterclass Info 003:28 Doubling Photography Prices 06:23 Mindset Shift for Higher Pricing 08:40 Positioning as a High-End Photographer 10:31 Enhancing Client Experience 12:1...
Oct 10, 2024•15 min•Ep 146•Transcript available on Metacast When I left my 9-5 job in 2018, I was a wedding photographer, and at one point I ventured into product photography. I got connected with a brand called Little Sleepies and worked with them for a few years. They were my first official brand photography client, and I learned so much through that experience. I think what really worked with this relationship was Little Sleepies and I were both new at the same time. This concept of connecting with new businesses is something I help my clients with wh...
Oct 03, 2024•20 min•Ep 145•Transcript available on Metacast You still have time to sign up for my free training on Thursday with Zenfolio! Learn how to make 4-figures with mini sessions. Register here: https://events.teams.microsoft.com/event/e03c3d64-de85-419c-909c-8fd8f07286d1@f53224c4-9d71-44c1-9fad-19b66d9d1121
Sep 24, 2024•29 min•Ep 144•Transcript available on Metacast This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer , and I will tell you what your brand photographer archetype is! This episode is diving into the fourth archetype, The Elite Brand Photographer. If you got this result in the quiz, keep listening to discover your best next step towards becoming a successful brand photographer. Episode highlights...
Sep 19, 2024•8 min•Ep 143•Transcript available on Metacast This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer , and I will tell you what your brand photographer archetype is! This episode is diving into the third archetype, The Exclusive Brand Photographer. If you got this result in the quiz, keep listening to discover your best next step towards becoming a successful brand photographer. Episode highlig...
Sep 19, 2024•8 min•Ep 142•Transcript available on Metacast This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer , and I will tell you what your brand photographer archetype is! This episode is diving into the second archetype, The Dual Positioned Photographer. If you got this result in your quiz, keep listening to discover your best next step towards becoming a successful brand photographer. 01:08 Explori...
Sep 19, 2024•7 min•Ep 141•Transcript available on Metacast This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer , and I will tell you what your brand photographer archetype is! This episode is diving into the first archetype, the Brand New Photographer. If you got this result from the quiz, keep listening to discover your best next step towards becoming a successful brand photographer. Episode highlights:...
Sep 19, 2024•7 min•Ep 140•Transcript available on Metacast One of the most common questions I get is, "Am I ready to be a brand photographer?" And this is actually a loaded question. In my experience, there are four types of photographers who are interested in brand photography. To help you figure out where you stand and what steps you should take next, I created a quiz called "Are You Ready To Be a Brand Photographer?" In this episode, we'll dive into the quiz and these four brand photographer types. By taking the quiz, you'll discover your type ...
Sep 19, 2024•7 min•Ep 139•Transcript available on Metacast Welcome to today's episode, where I am going to rant about why I don't believe in imposter syndrome anymore. There are a few reasons, which we'll get into, but specifically I believe that people are often using the phrase "imposter syndrome" incorrectly. What's typically behind that feeling is actually a lack of confidence because you are doing something new. And that can be a good thing! Because you can work on building that confidence. Tune in to hear the rest of this discussion. Episode...
Aug 29, 2024•11 min•Ep 138•Transcript available on Metacast I've been hearing from so many photographers lately that they feel bookings are slow right now. Their inquiries are down, and they're not booking as much as usual. And while these seasons can be very challenging, I know from experience that sitting in your feelings is only helpful for so long. If you are needing to provide for your family, it's okay for it to feel discouraging, but you also can't just keep waiting around. Instead, you need to take action and do something about not booking as muc...
Aug 22, 2024•20 min•Ep 137•Transcript available on Metacast In this episode, the Maddie delves into the recent trend of photographers posting their editing queues on social media and argues why this practice is detrimental to their brand. The episode explores the reasons why photographers might choose to share their workload publicly and reveal the negative perceptions and impacts it can have on clients and potential customers. Tune in for a nuanced discussion on business branding and client management in the photography industry. 00:38 The Controversial...
Aug 08, 2024•19 min•Ep 136•Transcript available on Metacast Today's episode is a previously published episode from my friend Laylee's podcast, So, Here's the Thing . I've been asked frequently about getting into education, and honestly, this episode is the perfect one to listen to if you're thinking about making the move!
Aug 01, 2024•36 min•Ep 135•Transcript available on Metacast Lately I have found myself feeling overwhelmed after having a marathon in my business in the spring that went past its original end date. I feel I've gotten into the habit of taking on too much and not having enough boundaries. I'm trying to reset things, and I wanted to walk through the process of what I do when I start to feel this way. This episode will discuss what can contribute to overwhelm and some actionable steps to overcome it. Highlights from this episode: 01:21 Identifying the Source...
Jul 25, 2024•30 min•Transcript available on Metacast In this episode, I'm sharing my minimalist approach to photography gear! I doubt that it's a surprise when I tell you that I am not much of a gear-head when it comes to my photography business. Obviously there are certain tools that I need to do my job and do it well, but I am not the person to go out and buy the newest camera out there. I got my start in photography with a $300 camera. It was a crappy camera, but I loved it. I had it for years until I upgraded. Truthfully, it is so much more ab...
Jul 18, 2024•24 min•Transcript available on Metacast If you have been in a conversation with me for longer than 5 or 10 minutes, we've probably talked about what I'm reading. This is one of my favorite topics, and in this episode I'm sharing my specific reading routine, plus my top favorite book recommendations. 00:58 The Power of Nonfiction and Fiction 04:13 Favorite Business Books 14:51 Top Fiction Picks 25:55 Embracing a Reading Ritual I would love to hear your top favorite reads or if you feel inspired to implement the reading routine I shared...
Jul 11, 2024•25 min•Transcript available on Metacast Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a company committed to writing websites that get photographers booked. The episode conversation dives into the benefits and challenges of niching down in the photography and copywriting industries. Rachel offers practical advice on how photographers can effectively market their services when juggling multiple niches, the importance of having a focused brand voice, and strategies for DI...
Jul 08, 2024•30 min•Transcript available on Metacast In this episode, Laura Pulliam shares her journey of officially starting her own photography business two and a half years ago. She shares her interactions with Rebrand , from initially signing up during a chaotic time to fully committing. Laura talks about how Rebrand helped her discover her niche in brand photography, build confidence, and implement crucial business systems and processes. She highlights the valuable resources, community support, and coaching that enabled her to flourish in her...
Jun 27, 2024•32 min•Transcript available on Metacast Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. Her experience as a personal brand photographer also helps to support her clients in identifying their own unique personal brand. Krista was part of my last Rebrand cohort. In this episode, Krista discusses her journey from wedding and engagement photography to brand photography. Krista speaks about the pivotal moments that led to her shifting focus, including her experience with burnout ...
Jun 20, 2024•35 min•Transcript available on Metacast In this episode, learn about Rebrand , my 16-week group coaching program for photographers who want to transition into personal brand photography. The program aims to help participants charge four figures per session while enhancing their confidence in brand photography. The episode discusses the structure of Rebrand, including weekly coaching calls, a comprehensive curriculum with swipe files and templates, and a Slack community for continuous support. Key features include portfolio reviews, a ...
Jun 13, 2024•24 min•Transcript available on Metacast If you're looking to pivot into personal brand photography, I'm running a live mini-workshop running from June 10-14 to help you make your first $500. This episodes walk you through what will be covered in the training to help you successfully transition into the personal brand photography niche and ultimately start making money. Listen in to this episode to get an overview, and be sure to sign up for the free Brand Photography Jumpstart Mini Course here . Highlights from this episode: 00:00 Emb...
Jun 06, 2024•13 min•Transcript available on Metacast This episodes discusses the transformative impact of positive thinking and mindset work on running a photography business. When running your own business, it can be easy to have negative thoughts, get discouraged, or experience jealousy. I think everyone's been there. But learning to recognize unhelpful thoughts and reframe them can make a huge impact on how you show up in your business. This episode shares tips for overcoming these challenges. Here are the highlights: 01:11 The Impact of Mindse...
May 30, 2024•18 min•Transcript available on Metacast I'm talking about the misconception that you need to be a branding expert to excel in brand photography. Your business background and marketing knowledge can be sufficient. And truly what brand photography comes down to is asking the right questions and understanding the client's goals. Crafting strategic brand sessions is key! If you're willing to think strategically with your brand sessions and figure things out, brand photography is definitely for you, even if you don't feel like a branding e...
May 23, 2024•13 min•Transcript available on Metacast As a baby brand photographer, I would sometimes get frustrated after delivering photos to clients and having them not use their photos. It wasn't because they didn't like the photos. They sent positive reviews and sent referrals even. But they wouldn't post their photos. The consensus was often that they were overwhelmed, didn't know where to start, or were busy with the next step in their business by the time they got their images back. I even implemented additional steps like offering post-ses...
May 16, 2024•15 min•Transcript available on Metacast Cassie Beech, owner of Made with Grace and Grit, is a brand photography client of mine and joined me for a conversation about the significance of brand photography in business. Cassie shares her initial struggles with DIY brand content and the transformation after adopting a strategic approach to brand photography, which includes collaboration and planning, professional hair and makeup, and selecting optimal locations. We delve into how strategic, professional brand photos can boost business ima...
May 09, 2024•31 min•Transcript available on Metacast Rachel, of Rhody Ray, shares her journey from having a scattered approach to photography to niching down and strategizing her brand photography business. Through the Build a Strategic Brand Session training and Rebrand coaching, Rachel was able to have a plan to transition from wedding photography to brand photography, while keeping her clients top of mind. Rachel discusses the challenges of shifting her brand's focus, the importance of strategic planning and client questionnaires, and how pitch...
May 02, 2024•29 min•Transcript available on Metacast So often I hear from other photographers that their mini sessions were a failure. When asking them about it, they share they only promoted it a few times but because no one was booking, they stopped sharing about it. This mistake of essentially quitting before starting is something I commonly see with mini sessions. The only way to fill your mini sessions though is to talk about them! Many photographers get really in their head about marketing their mini sessions, but their mindset around it is ...
Apr 25, 2024•14 min•Transcript available on Metacast In this episode of Take It Personally, Sean, owner of Unique Unicorn Photography, shares his transformative experience with the Make Four Figures with Mini Sessions training . Initially struggling to attract clients after deciding to fully commit to their photography business, Sean and his wife discovered mini sessions as a strategic entry point for client acquisition. The episode delves into how this approach not only built their portfolio rapidly but also significantly increased their client b...
Apr 18, 2024•25 min•Transcript available on Metacast In this episode, I share my successful strategy for conducting high-4-figure mini session days! Since starting mini sessions in 2020, I have seen significant revenue growth and average $7,000 on these mini session days. I'll be sharing an overview of the simple strategy I have in my business that allows me to accomplish this. Here are the main highlights from this episode: 00:52 My Mini Session Journey: From Start to Success 01:58 Strategic Insights: Transforming Mini Sessions into Brand Builder...
Apr 11, 2024•16 min•Transcript available on Metacast The topic of email marketing seems to be coming up more and more both inside of Rebrand , my group coaching program, and just in general. When I am talking to other creatives, it's always things like, "Do I really need an email list? Should I start using email as opposed to social media?" I've utilized email marketing in my business and am a huge believer in it. But I personally have a few issues with how email is being sold to a lot of creative entrepreneurs, specifically local service provider...
Apr 04, 2024•26 min•Transcript available on Metacast 
