Today’s episode of the podcast is an interview with Fara Rosenzweig who is head of content at ManyChat. We talk all about ManyChat as a chat marketing platform that allows business owners to create engaging, meaningful conversations with customers. KEY TAKEAWAYS COVERED IN THE PODCAST · ManyChat is a chat marketing automation platform – Using Facebook Messenger API to create an automated conversation. · This gives you the technology to have seamless conversations via messenger with your audience...
Feb 15, 2021•45 min•Ep. 170
This week’s Small Business Superstars is Phil King who is a freelance voice actor, supporting actor, photographer, and audio engineer. A little bit about Phil’s amazing business… Phil is primarily a voice actor but over the last 12 months, Phil has had to extend his business due to the current situation so has been helping creatives with their podcasts and actually edits this podcast too! What one marketing thing made a difference to their business? Found a course by Jonathan Tilley who helps cr...
Feb 11, 2021•18 min•Ep. 169
In today’s episode of the podcast, we are talking all about the latest social media platform, Clubhouse. I explain what the platform is, how to get started and whether you should be using it for your business. KEY TAKEAWAYS COVERED IN THE PODCAST · Clubhouse is an audio-only app. · You can follow people on Clubhouse and people can follow you. · The content you post and consume is all audio and live. · You have to be invited to Clubhouse by an existing member. · Clubhouse is currently only availa...
Feb 08, 2021•23 min•Ep. 168
This week’s Small Business Superstars is Jennifer who is an author and advocate for domestic abuse. A little bit about Jennifer’s amazing business… Jennifer’s book is all about emotional abuse and cohesive control, after experiencing this first hand. Jennifer also runs a small business networking membership called Latte and Live. What one marketing thing made a difference to their business? Facebook groups. Jennifer has used Facebook groups multiple times in her business. Most recently, at the s...
Feb 04, 2021•27 min•Ep. 167
This episode of the podcast is an interview with the lovely Phylecia Jones who is a speaking expert. We talk all about speaking during the current climate and how the industry may look post-pandemic, finding your audience through speaking and the importance of being a speaker in your industry. KEY TAKEAWAYS COVERED IN THE PODCAST Speaking is the best way to show authority inside your business – you are the instant expert. Speaking allows you to go from 1:1 conversations to 1 to many. Speaking gi...
Feb 01, 2021•50 min•Ep. 166
This week’s Small Business Superstars is Jan Park from Blue Florist. A little bit about Jan’s amazing business… Blue Florist is a flower shop based in Shifnal who sell beautiful bouquets and house plants. What one marketing thing made a difference to their business? Jan did two things! Firstly, a competition and secondly, a video! The video was “How to look after your house plants”. Jan showed her face to her audience who were missing her in lockdown! What difference did it make to them and thei...
Jan 28, 2021•22 min•Ep. 165
This episode of the podcast is all about why you need an email list for your business. I talk you through the 5 main reasons why they are so important. KEY TAKEAWAYS COVERED IN THE PODCAST · The first reason you need an email list is to connect with your audience. · Email marketing is another route to your customers that you don’t want to miss. · When you email your audience, it feels very personal. · Email marketing is a two-way connection – your audience can reply to you and connect. · You do ...
Jan 25, 2021•23 min•Ep. 164
This week’s Small Business Superstars is Alice Jennings who is a small business consultant. A little bit about Alice’s amazing business… Alice helps small business owners to find the right systems and structures, to make running their business easy and give them more time. What one marketing thing made a difference to their business? Alice gave all her clients a “panic button” – a 20 minute slot in my diary, whatever the problem is, she will stop what she is doing and fix it.Alice was about to g...
Jan 21, 2021•25 min•Ep. 163
In this episode of the podcast, I have the amazing Jane Travis who used to be a councillor and now helps other counsellors with their marketing. Jane is a very good friend who has really supported me through some really difficult times and I knew she would be the perfect person to bring on and talk about this topic. Today we talk all about mental health and my own struggles I have experienced and hidden up until now. KEY TAKEAWAYS COVERED IN THE PODCAST I have suffered with anxiety for around 14...
Jan 18, 2021•1 hr 11 min•Ep. 162
This week’s Small Business Superstars is Dr Sarah Goulding who is a GP and a coach for doctors specialising in career change and wellbeing. A little bit about Sarah’s amazing business… Alongside being a GP, Sarah mentors and supports GPs, is an appraiser and also teaches GPs on their training scheme. What one marketing thing made a difference to their business? Putting herself on camera and telling a story! Sarah started a new series on Instagram, talking to her audience about burnout and posted...
Jan 14, 2021•32 min•Ep. 161
Today’s episode of the podcast is an interview with the lovely Roger Cruickshank who was in the Royal Air Force alongside my husband as a fighter pilot. Roger also skied in the REF ski team and went on to actually ski in the winter Olympics! We talk all about mental health, the importance of speaking about it and raising awareness, and combating the stigma attached to mental health. KEY TAKEAWAYS COVERED IN THE PODCAST · Everything happens for a reason, you just have to let it go and accept it. ...
Jan 11, 2021•1 hr 8 min•Ep. 160
This week’s Small Business Superstars is Abbie Burns from Darley Dance Productions. A little bit about Abbie’s amazing business… Darley Dance Productions specialises in providing dancers and singers for corporate events and entertainment, as well as elite sports. What one marketing thing made a difference to their business? Crowdfunding! After Abbie’s entire business was effected by the pandemic, Abbie decided to use crowdfunding to keep afloat. Abbie offered a link to their Christmas Show they ...
Jan 07, 2021•33 min•Ep. 159
In today’s episode of the podcast I talk all about marketing your business without using social media. After some recent changes to Instagram, Facebook and Apple, it is more important than ever that we do not put all our eggs in one basket and look at alternatives to social media marketing for our businesses. KEY TAKEAWAYS COVERED IN THE PODCAST Instagram has changed it’s terms of service – by using the platform you agree to these. They can change their terms and conditions without asking you at...
Jan 04, 2021•30 min•Ep. 158
This week’s Small Business Superstars is Sally How from How Fine Designs. A little bit about Sally’s amazing business… Sally is a sustainable jewellery designer who creates meaningful jewellery that is eco-friendly and longer-lasting. What one marketing thing made a difference to their business? Pinterest - a really powerful search engine and amazing for SEO purposes. Some live pinning, some scheduled pinning. Pin things your target audience would like and that are in line with your brand. Pinte...
Dec 31, 2020•18 min•Ep. 157
Today’s episode of the podcast is an interview with the lovely Dallin Nead who is the CEO of Content Supply Co and one of the world’s top branding messaging experts. We talk all about how to take your vision for your business and implement this in your marketing and the impact of talking about your vision when finding your perfect customer. KEY TAKEAWAYS COVERED IN THE PODCAST 3 step content process – building messaging that connects with your audience, build a marketing plan that works, and cre...
Dec 28, 2020•41 min•Ep. 156
This week’s Small Business Superstars are Laura Moore and Laura Davies, otherwise known as the two Lauras! A little bit about the Two Lauras’ amazing business… Laura and Laura own The Hub for Social Media Managers – providing support for freelance social media managers to grow their business through a membership and online courses. What one marketing thing made a difference to their business? Email marketing! The Two Lauras made a commitment to email their list once a week in January 2020 and ha...
Dec 24, 2020•24 min•Ep. 155
Today’s episode is all about planning your marketing for your business next year. KEY TAKEAWAYS COVERED IN THE PODCAST · When you are a business owner, it is important to know where you are heading. · List the key activities you need to do in order to achieve your goals. · Think about all the things that will be coming up for the whole year and what may affect your business. · Think about your marketing activities you want to do throughout the year and then plot steps throughout the year. · If y...
Dec 21, 2020•19 min•Ep. 154
This week’s Small Business Superstar is Roseanna from Roseanna Croft Jewellery. A little bit about Roseanna’s amazing business… Roseanna specialises in jewellery for you design, creating jewellery for lots of different chapters in women’s lives. Roseanna uses both traditional and modern techniques to make her bespoke jewellery, as well as redesigning old jewellery. What one marketing thing made a difference to their business? Being visible – using PR to speak to journalists and be a podcast gues...
Dec 17, 2020•22 min•Ep. 153
Today’s episode of the podcast is an interview with the brilliant Rob and Kennedy who are the creators of Response Suite and complete email marketing gurus! We talk all about email marketing, giving value to your list, training your audience, and how to send DAILY emails to your list. KEY TAKEAWAYS COVERED IN THE PODCAST The best way to become good at something is to do it more often! If all we ever do with email is promote to people, there is no good reason for them to open your emails (unless ...
Dec 14, 2020•1 hr 17 min•Ep. 152
This week’s Small Business Superstar is Caroline from Hunkington House Kitchen. A little bit about Caroline’s amazing business… Hunkington House Kitchen is based in Shrewsbury offering wedding cakes/sweet treats, and more recently online classes via Zoom for keen bakers. Caroline had to adapt her business after the pandemic affected her wedding cake business and has now started to offer online classes to those who want to bake! What one marketing thing made a difference to their business? Get on...
Dec 10, 2020•20 min•Ep. 151
In this episode of the podcast, we talk all about reviewing 2020 and planning for 2021. There is a workbook for you to download and work through whilst listening to this podcast, so you can kick 2021 off with the best start for your business. KEY TAKEAWAYS COVERED IN THE PODCAST Reviewing 2020 – what went well? What are you grateful for? What are the positives? What didn’t go so well in 2020? Think about how you feel today – what do you love doing because it feels as easy as breathing? What woul...
Dec 07, 2020•36 min•Ep. 150
This week’s Small Business Superstar is Rebecca from Think Social, Be Social. A little bit about Rebecca’s amazing business… Think Social, Be Social offers social media management, and consultancy. Rebecca helps small businesses to promote their business on social media and manages their social media for them too. What one marketing thing made a difference to their business? Being social! Being supportive, active in the communities/groups, inspiring and sharing. Ask questions, like people’s post...
Dec 03, 2020•18 min•Ep. 149
Today’s episode of the podcast is an interview with the amazing Angela Henderson. Angela is an author, small business consultant, blogger, and mental health clinician who helps women to grow their business without burning out in the process. We talk all about human to human marketing; what it is, why it’s important, and how you can do it in your business. KEY TAKEAWAYS COVERED IN THE PODCAST Women shouldn’t just continuously hustle, we have to do things at a pace that is in alignment with us. It...
Nov 30, 2020•58 min•Ep. 148
This week’s Small Business Superstar is Toria from Wild Iris Boutique in Ironbridge. A little bit about Toria’s amazing business… Wild Iris Boutique is an independent shop in Ironbridge stocking jewellery, fashion, and gifts. On top of being a beautiful shop full of amazing products, Toria has also added an “Artist of the Month” feature where she promotes local talented artists and they also hold special evenings such as book clubs, well-being evenings, craft evenings, and many more, creating a ...
Nov 26, 2020•27 min•Ep. 147
In today’s episode of the podcast, we are talking all things email. I talk to you about why it’s important to have an email list, using automation for your email list, the systems I recommend, and how to assign and use tags. KEY TAKEAWAYS COVERED IN THE PODCAST We do not own our social media following and any of their information – your profile could be taken away at any point. Building your email list also gives you another way to contact your audience. Our audience does not see all of our cont...
Nov 23, 2020•26 min•Ep. 146
Today I have a special episode because I wanted to share something exciting coming to my podcast very soon! KEY TAKEAWAYS COVERED IN THE PODCAST There is a lot out there at the moment that makes running an online business sound so easy and they only tell you about the good stuff – this is unrealistic and can make us feel like what we are doing is not good enough. I am all for people being successful, but you have to be understanding of when you first get going – it takes a lot of hard work. It’s...
Nov 21, 2020•15 min•Ep. 145
In this week’s episode of the podcast, I have an interview with the lovely Adrian Salisbury aka The Video Guy. Adrian started as a photographer and then took his passion and skills to build an online business offering advice on video set up, photography, and using YouTube for your business. We talk all about Adrian’s career so far, taking your business online, why being on YouTube is a must for business owners, and how to keep showing up. KEY TAKEAWAYS COVERED IN THE PODCAST Sometimes you have t...
Nov 16, 2020•55 min•Ep. 144
This week’s podcast carries on from last week’s topic of creating content and staying consistent on social media. I talk all about Instagram and how I come up with my content for Instagram, as well as how to come up with engaging captions. KEY TAKEAWAYS COVERED IN THE PODCAST Instagram is more personal and aspirational so your content may be different on this platform. There are two places you can post on Instagram – your feed and your story. Instagram stories is great for showing more of the re...
Nov 09, 2020•33 min•Ep. 143
In this week’s podcast I talk about how I post content consistently on social media, post varied content, plan my content in advance, and how I manage my own social media platforms. I will also be sharing some content ideas and time-saving strategies for your own social media content and management. KEY TAKEAWAYS COVERED IN THE PODCAST In an ideal world, you would create different content for each platform – but you don’t HAVE to do this as it may be unrealistic for you. It is better to have som...
Nov 02, 2020•32 min•Ep. 142
In this week’s episode, I am going to be talking all about is the systems I use in my business, why I use them, how they save me time and why you may want to consider using those systems or something similar. KEY TAKEAWAYS COVERED IN THE PODCAST Zapier is a system that gets one system to talk to another system and makes a task happen. Kajabi allows you to have everything all in one place and build automation. Agorapulse allows you to separate your content into lots of categories and reshare your...
Oct 26, 2020•21 min•Ep. 141
