How to create content and engaging captions for Instagram

This week’s podcast carries on from last week’s topic of creating content and staying consistent on social media. I talk all about Instagram and how I come up with my content for Instagram, as well as how to come up with engaging captions.

 

KEY TAKEAWAYS COVERED IN THE PODCAST

 

• Instagram is more personal and aspirational so your content may be different on this platform.
• There are two places you can post on Instagram – your feed and your story.
• Instagram stories is great for showing more of the reality behind your brand – showing your personal side. It is also great for promoting what you are up to.
• Your Instagram feed is your highlight reel.
• Instagram is a great place to share more about you and your life, allowing people to see more of your family, home, and you.
• You can separate your content into different categories on Instagram.
• Choose categories that sum you up and also what your community will enjoy.
• When you know your categories, you can start to batch your content so you have a bank of images to use.
• Your Instagram captions should be helpful and informative.
• Give people a reason to respond to your Instagram posts. Ask a question or start a conversation.
• Make sure your caption explains who you are or what you do – it should tell your followers more about who you are.
• Think about the story you want to tell for each of your posts on Instagram.

 

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

 

You don’t have to post every single day to be consistent, you can decide on your own posting schedule and then stick to it.

 

HIGHLIGHTS YOU SIMPLY CAN’T MISS

 

• Instagram content – 07:00
• Content categories on Instagram – 11:00
• Instagram captions that engage your audience – 24:52
• A quick recap – 30:10

 

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

 

Join the waitlist for my academy!

Come over and follow me on Instagram

 

Transcript below

 

Hey there, how are you doing this week. Okay. Now we haven't had an interview for a couple of weeks and I'm afraid we're not having one this week either because I got so kind of, um, into the conversation about content creation and how I do it and what we do and all that sort of thing. And we've had some really good feedback from last week, from the episode that talks about general content creation and how I stay consistent that I wanted to talk to you about Instagram and how I do that, because as I mentioned to you last week, I do that a bit different. So that's the reason why I've chosen not to do an interview again this week, because I wanted to finish off that kind of story of where we were and helping you focus on Instagram this week. The alpha reason I haven't got an interview for you is because in all honesty, I've really struggled finding some right people and some good people to come on the podcast.

Now, as you know, I get lots of requests, which is lovely when you've had a podcast. Now, as long as I have 140 something episodes, and I've had some pretty amazing people on it means that people come to you and go, "Can I come on your podcast?" But the truth is, I am so tired of having people come to me going, "I can help your business, help your audience, learn how to make a million dollars in five minutes."

 

And I'm just like, no, I don't think so because I'm getting a little bit tired of these crazy claims that people are making in terms of online marketing and the online marketing space. Now I've given this a lot of thought over the last couple...