In this episode of the WP Tavern Jukebox podcast, the conversation focused on agency growth, lessons from rtCamp’s journey, and the changing agency landscape due to AI. We discussed the importance of hiring complementary skill sets when starting an agency, and the necessity to niche down for success in 2026, rather than being a generalist WordPress agency. The discussion explored rtCamp’s bold commitment to integrating AI throughout their business operations to improve efficiency and reduce cost...
Jun 17, 2026•47 min
Today the podcast focuses on the unique openness and camaraderie of the WordPress community, particularly through volunteer experiences at WordCamp events. A key theme under discussion was how involvement in such communities combats loneliness and provides a sense of belonging and purpose, whether for personal fulfilment or business reasons. The discussion also explored the shifting landscape of sponsorship and participation in WordPress, the importance of welcoming newcomers, and the role of op...
Jun 10, 2026•41 min
Nathan Wrigley interviews Austin Ginder about recent WordPress plugin supply chain attacks. Austin explains how attackers are acquiring legitimate plugins, inserting malicious code or update mechanisms, and compromising thousands of sites. AI tools have enabled Austin to detect these issues and trace incidents across multiple plugins, prompting the creation of WP Beacon, a resource for tracking such attacks. The conversation gets into challenges of plugin security, the role of hosting companies,...
Jun 03, 2026•39 min
Nathan Wrigley interviews Luke Carbis about the evolving challenges in the WordPress plugin ecosystem, including the surge in plugin submissions fuelled by AI, difficulties with plugin discoverability, and potential marketplace reforms. Luke shares ideas like different WordPress.org-account integration, supporting premium plugins, and adding AI-use disclosures for plugins. They discuss the tension between open-source ideals and commercialisation, the influence of AI on the community, and the nee...
May 27, 2026•49 min
Nathan Wrigley interviews Leo Losoviz, focusing on translating WordPress sites using AI-powered tools, including his Gato AI Translations for Polylang plugin. They cover the evolution from manual, costly translations to efficient, high-quality AI solutions, the legal and business cases for multilingual websites, and UI advancements relating to collaborative editing with WordPress 7.0. Leo stresses the importance of preparing content before translating and discusses SEO benefits and plugin integr...
May 20, 2026•38 min
In this episode, Nathan Wrigley and Matt Schwartz continue their discussion about how WordPress agencies can harness AI. They cover practical applications like connecting AI to agency documentation, implementing guardrails with MCPs, using AI for internal tools and QA, and the evolving impact on the WordPress plugin ecosystem. They also discuss risks such as security concerns, over-dependence on vendors, and the importance of human oversight. The conversation concludes with predictions about age...
May 13, 2026•51 min
Nathan Wrigley and Matt Schwartz discuss the evolving impact of AI on WordPress agencies, focusing on how AI can streamline agency processes beyond just building websites. They explore the importance of revisiting workflows, creating AI vision documents, leveraging AI for proposals, internal operations, and support, and offering AI-led services to clients. They also discuss balancing automation with human oversight and highlight WordPress’ advancements in AI integration. The episode concludes wi...
May 06, 2026•43 min
In this episode, Nathan Wrigley interviews Robby McCullough, co-founder of Beaver Builder, about the evolving landscape of WordPress page builders amidst the rise of AI. They reflect on Beaver Builder’s 12-year journey, discuss initial skepticism toward page builders, and the recent surge in AI-driven site building tools. Speaker B shares how Beaver Builder is experimenting with AI while maintaining the value of hands-on website editing. The conversation explores concerns about losing technical ...
Apr 29, 2026•41 min
In this episode, Nathan Wrigley interviews Malcolm Peralty from Pressable, about his tech and WordPress career, experiences with Drupal and Acquia, and his current role as a technical account manager. They discuss Pressable’s hosting services, their focus on optimising WordPress performance, and how AI innovations, like the upcoming MCP tool, are being integrated to automate website management and support. The conversation covers industry challenges such as AI-driven costs, customer education, h...
Apr 22, 2026•49 min
In this episode, Nathan Wrigley interviews Anne Bovelett, about the economic and human impact of web accessibility in WordPress. They discuss how improving accessibility offers significant SEO, traffic, and revenue benefits, referencing research showing up to a 23% increase in organic traffic and billions lost by inaccessible e-commerce sites. Anne talks about accessibility as a business imperative, not just a moral issue, and shares insights on organisational challenges and the need for human-c...
Apr 15, 2026•52 min
Elliot Richmond discusses his 20+ years with WordPress, from early b2 days to founding a successful pizza delivery business powered by WordPress and WooCommerce. He shares plans for a pizza plugin and licensing model, and explains his new partnership with Automattic, creating educational WordPress.com YouTube videos. He highlights the flexibility, creativity, and feedback loop of content creation, emphasising both technical and community aspects. He details his low-key production setup and proce...
Apr 01, 2026•44 min
In this episode, Nathan Wrigley talks with Zach Stepek about the evolving nature of partnerships in the WordPress ecosystem. Zach shares his journey through various tech roles, his discovery of WordPress, and his passion for WooCommerce. They discuss the interconnected roles of agencies, product companies, and hosting providers, the impact of short-term profit-driven thinking versus long-term, values-based collaboration, and the challenges posed by economic shifts. The conversation focusses on t...
Mar 25, 2026•53 min
In this episode of WP Tavern Jukebox podcast, Nathan Wrigley chats with Simon Pollard about the changing landscape of WordPress Meetups and community events. Simon reflects on the vibrant pre-pandemic community, its sudden decline during COVID-19, and the ongoing struggle to rebuild momentum. The conversation explores how evolving priorities, scattered social media, and the rise of AI have made networking and sharing knowledge more challenging. They also consider creative ways to make Meetups re...
Mar 18, 2026•44 min
In this WP Tavern episode, Nathan Wrigley explores the CloudFest Hackathon, an event bringing together open source enthusiasts to collaborate on innovative projects in just three days. Carole Olinger, the Hackathon lead, details the organising process and project selection, talking about cross-CMS collaboration and sustainability. Contributors like Javier Casares, Matthias Pfefferle, Milana Cap, and others share their diverse projects, ranging from AI-enhanced tools to accessibility solutions. T...
Mar 11, 2026•26 min
In this episode, Nathan Wrigley interviews Rob Ruiz, current maintainer of WP Rig, a free WordPress theme development toolkit and starter theme. Rob Ruiz shares his journey from designer to theme developer, discusses the benefits of WP Rig for both beginners and agencies, and highlights how it teaches best practices, supports modern tools, and adapts to both classic and block-based WordPress themes. The episode focuses on empowering users to learn, contribute, and better understand theme develop...
Mar 04, 2026•49 min
In this episode, Nathan Wrigley speaks with Jonathan Desrosiers about tying WordPress releases to flagship community events like WordCamps. They discuss the logistical challenges, especially around scheduling, international holidays, and global contributor coverage. The conversation explores the evolving WordPress community, impacts of COVID, renewed excitement for building, and initiatives to involve younger contributors. They touch on the role of AI, resurgence in open web tools, and ensuring ...
Feb 25, 2026•45 min
In this episode, Nathan Wrigley talks with Matt Cromwell about Matt’s new agency, Roots and Fruit, which is aimed at helping WordPress product businesses grow sustainably. They discuss shifts in the WordPress ecosystem, the importance of focusing on the entire product experience (not just code), and how saturation and increased competition mean success requires more than just “build it and they will come.” Matt shares insights from his GiveWP and StellarWP journey and explains how he now support...
Feb 18, 2026•31 min
In this episode, Nathan Wrigley talks with Russell Aaron about the little-known WordPress admin page “options.php.” Russell Aaron explains what the page does, displaying and allowing edits to the entire wp_options table, and discusses its usefulness and risks. They cover why it exists, who can access it, why it’s not linked in the admin menu, and how it’s both powerful and potentially dangerous if misused. The conversation is full of insights for curious WordPress users and developers who want t...
Feb 11, 2026•26 min
In this episode, Miriam Schwab discusses her journey in the WordPress space, from running an agency to founding Strattic, which was later acquired by Elementor. Now serving as Elementor’s Head of WordPress, she shares insights on Elementor’s growth, their careful approach to major updates, and their deep dive into AI innovation, including tools like Angie and Site Planner. The conversation also explores AI’s impact on WordPress, plugin development, support, and accessibility, highlighting an exc...
Feb 04, 2026•42 min
In this episode of WP Tavern, Nathan Wrigley chats with Charly Leetham about her journey as a digital nomad using WordPress. Charly shares how evolving technology allowed her to build a flexible, location-independent tech support business. She discusses the freedoms and challenges of living on the road, remote work essentials like Starlink for internet access, and how she supports clients with their tech and websites. The conversation highlights both practical insights and the personal rewards o...
Jan 28, 2026•45 min
In this episode of the WP Tavern Jukebox podcast, Nathan Wrigley and Marc Benzakein reminisce about the early days of the internet, sharing personal stories from dial-up and BBS boards to today’s always-connected world. They discuss how internet use shifted from a niche hobby for tech enthusiasts to an essential part of daily life, touching on both its remarkable benefits, like accessible information and levelling the business playing field, and its challenges, such as tech overload and lost dow...
Jan 21, 2026•51 min
In this episode, Nathan Wrigley talks with Corey Maass about how AI tools have transformed web development, especially for client projects. Corey Maass shares his ever-changing tech stack, the impact of AI on productivity and creativity, and how tools like Claude Code and Copilot are saving time and changing traditional workflows. They discuss the philosophical implications of AI, the human vs. machine dynamic, and explore how WordPress and its plugins might adapt to better integrate AI-driven f...
Jan 14, 2026•1 hr 1 min
In this episode, Nathan Wrigley interviews Brian Coords, Developer Advocate at WooCommerce, about his career path, WooCommerce’s recent rebranding, and its approach to developer relations. They discuss how WooCommerce balances its open source ethos, support challenges, and global reach, as well as the platform’s growing focus on AI and enhanced integration with WordPress Core. Brian also shares insights into upcoming features and the evolving landscape of e-commerce, emphasising WooCommerce’s ad...
Jan 07, 2026•41 min
In this episode of WP Tavern, Nathan Wrigley talks with Muntasir Sakib about the crucial importance of marketing in the WordPress plugin ecosystem. Muntasir shares insights from his experience growing popular plugins and discusses how product success today depends not just on great development, but on early, strategic marketing, ongoing community engagement, partnerships, and prioritising recurring revenue over quick wins like lifetime deals. The episode offers practical advice for developers an...
Dec 17, 2025•41 min
In this episode, Johanne Courtright chats with Nathan Wrigley about her journey in WordPress development, focusing on enhancing the block editor (Gutenberg). She discusses her project, Groundworx, which adds features and custom blocks tailored for agencies and advanced users, such as improved breakpoints, colour palettes, and navigation options. They explore the challenges of shifting to full site editing, the 80/20 rule in WordPress Core, and the evolving ecosystem for block-based business mode...
Dec 10, 2025•47 min
In this episode, Nathan Wrigley chats with Topher DeRosia about the impact of doing things in public within the WordPress community. Topher shares how openness, community involvement, and generosity have shaped his career and personal life, reflecting on organic reputation and the balance between commercial and philanthropic forces in open source. They discuss the importance of giving back, building friendships, and the long-term benefits of sharing work, highlighting the value of supporting new...
Dec 03, 2025•42 min
In this episode, Saumya Majumder joins Nathan Wrigley to discuss innovations at BigScoots, focusing on high-performance WordPress hosting and Cloudflare-powered architecture. They unpack the recent global Cloudflare outage, the complexities of internet infrastructure, and Cloudflare’s transparency in response. Saumya explains advanced caching technologies, BigScoots’ direct physical connection with Cloudflare, and their custom cache plugin, highlighting how these developments offer speed, securi...
Nov 26, 2025•49 min
In this episode, Nathan Wrigley talks with Devin Walker, the new Artistic Director (Head) of Jetpack at Automattic. Devin shares his background in WordPress, the challenges and opportunities of leading Jetpack, and his plans to bring focus, simplify the experience, and improve both functionality and marketing. They discuss Jetpack’s strengths, weaknesses, upcoming AI features, organisational changes at Automattic, and the importance of listening to user feedback to enhance Jetpack over the next ...
Nov 19, 2025•36 min
In this episode, Roger Williams joins Nathan Wrigley to discuss the complexities and evolution of sponsored contributions in the WordPress community. They explore how companies like Kinsta can support WordPress and other open source projects, balancing philanthropic goals with business realities. The conversation covers practical strategies for sponsorship, bridging gaps between individuals and organisations, and the challenges of aligning community-driven and financial motivations to ensure Wor...
Nov 12, 2025•47 min
In this WP Tavern Jukebox podcast episode, Nathan Wrigley talks with Joshua Bryant about how Dow Jones uses WordPress in a headless setup to power major news sites like the Wall Street Journal. Joshua shares how his team decoupled the Gutenberg editor, embedding it in a React application for super-fast, distraction-free publishing, crucial for breaking news. He explains the technical process, challenges faced, and the benefits for editorial workflows, highlighting the importance of time-saving a...
Nov 05, 2025•46 min
