#205 – Matt Cromwell on Redefining WordPress Product Growth in a Crowded Ecosystem

In this episode, Nathan Wrigley talks with Matt Cromwell about Matt’s new agency, Roots and Fruit, which is aimed at helping WordPress product businesses grow sustainably. They discuss shifts in the WordPress ecosystem, the importance of focusing on the entire product experience (not just code), and how saturation and increased competition mean success requires more than just “build it and they will come.” Matt shares insights from his GiveWP and StellarWP journey and explains how he now supports both solo founders and teams with strategies prioritising customer experience, smart marketing, and purposeful growth.