#212 – Anne Bovelett on How Web Accessibility Boosts Traffic, SEO, and Revenue
Apr 15, 2026•52 min
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Episode description
In this episode, Nathan Wrigley interviews Anne Bovelett, about the economic and human impact of web accessibility in WordPress. They discuss how improving accessibility offers significant SEO, traffic, and revenue benefits, referencing research showing up to a 23% increase in organic traffic and billions lost by inaccessible e-commerce sites. Anne talks about accessibility as a business imperative, not just a moral issue, and shares insights on organisational challenges and the need for human-centred design to empower all users.
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