Our guest today is Stephen Ostendorff. He is the Director of Graduate Admissions at Bank Street College of Education in New York City. He has been working in higher education for the better part of two decades, holding positions in admissions, student affairs, and marketing, and previously served as the Director of Admissions and Marketing at Metropolitan College of New York, Director of Campus Life and Residence Life at Molloy College. Moreover, he worked for two different marketing agencies...
May 02, 2019•38 min
Our guest today is Brendan Schneider. He is the Director of Advancement at Sewickley Academy. Brendan specializes in independent school admission with a strong focus on inbound marketing, social media, and lead nurturing for schools. He is a guest lecturer on marketing at Columbia University. In this episode, Brendan shares how using an inquiry or lead magnet can help to build trusting relationships with prospective parents so that they become direct contacts for the school rather ...
Apr 25, 2019•42 min
In this episode we answer a question by Tim from Hanover, PA: “Does marketing work for schools in an area where population is decreasing?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/
Apr 23, 2019•7 min
Our guest today is Justin Medved. He is the Director of Learning, Innovation, and Technology at The York School - a K to 12th-grade independent day school in Toronto, Canada. Justin leads the way in professional development for faculty to ensure that technology is integrated into the classroom, and 21st-century pedagogy is developed to enhance learning. The York School was the first school in Canada to implement a 1-1 laptop program, and thereby positioned itself as a tech innovator early in ...
Apr 18, 2019•37 min
In this episode we answer a question by Cindy from San Pedro, CA: “Can a school do marketing successfully with stock photos?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/
Apr 16, 2019•5 min
Our guest today is Miles Latham. He is Managing Partner at Affixxius Films - an in-house bespoke commercial film company with an innovative and unique approach to providing breathtaking videos for public and private sector companies and organizations. In particular, the videos that Affixxius Films has produced for schools put a finger on the distinctive story that sets that school apart in the marketplace. In the research phase of their process, Affixxius is known for provoking schools to pus...
Apr 11, 2019•53 min
Our guest today is Angelo Lambroschino. He is the Senior Admissions Officer at Caldwell University. Angelo has a strong focus on building student diversity, retention of current students, and student engagement. He works actively to keep the university promotion efforts fresh, honest, and relevant for prospective students. In this episode, Angelo walks us through “Everything Admissions” - from persuasion to platforms, from data to division of responsibilities, and from time to tuition. He sha...
Apr 04, 2019•39 min
Our guest today is Tom Vander Ark, an education advocate, and adviser for better learning. He is the author of “Getting Smart: How Personal Digital Learning is Changing the World”, “Better Together”, “Smart Parents” and “Smart Cities”. Tom is the Founder and Executive Editor of “Getting Smart” - a learning design firm helping education and learning-focused organizations increase their impact with strategy, design, growth, publication, and learner experience services. Tom has written more than...
Mar 28, 2019•33 min
Our guest today is Tim Mains. He is the Superintendent at Pine Bush Central School District in Middletown, New York. Tim is an experienced educator who has worked in various capacities from teacher to principal in K-12 urban, suburban, and rural school districts. He has a strong commitment to improving educational outcomes by engaging families as partners with the school.In this episode, Tim shares the “Dual Capacity Framework” and explains how viewing parents as partners can change the entir...
Mar 21, 2019•40 min
Our guest today is Don Wettrick. He is the Innovation Coordinator for Noblesville High School, the founder and President of The STARTedUP Foundation, and the author of "Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level." The STARTedUP Foundation empowers student entrepreneurs and innovators with collaborative, immersive experiences, accelerator programs, and seed funding for students under 20 years old. As a public speaker, Don specializes in educationa...
Mar 14, 2019•31 min
Our guest today is Ryan Schaaf, instructional designer, professor in the Johns Hopkins University School of Education, and author of 5 books. Ryan thinks and writes about using digital tools and game-like learning experience in the classroom to engage today's learners in new ways. His new book explores learning in the age of disruption. How is this related to school growth you might ask? Well, listen and you will find out. Watch out for when a young student in the future runs a digital projec...
Mar 07, 2019•32 min
Our guest today is Jennie Winton. She is the co-founder of Mission Minded - a branding firm established in 2002 to work exclusively with nonprofit organizations. Mission Minded helps nonprofit organizations to discover the “big, bold idea” that distinguishes them from everything else that is out there, in order to attract more people to their work. Jennie shares her branding and marketing expertise in lectures and with clients throughout the nation. Today in our podcast, Jennie turns her...
Feb 28, 2019•40 min
In this episode, Andrew shares a delightful summary of the recent road trip across Texas, where he and Alexis visited 20 schools in Houston, San Antonio, Dallas, and Austin to get a closer look at what schools are doing “on the ground.” He provides a richly detailed analysis of the trends they observed in the marketplace and connects them directly to marketing for school growth. Andrew offers specific strategies that schools are using to enrich their value proposition in an increasingly compe...
Feb 21, 2019•32 min
Our guest today is Scott Allenby. He is the Director of Communications and Strategic Initiatives at Proctor Academy. Scott is passionate about developing and implementing strategies to help build the school because he cares deeply about the community that his work serves. He launched an inbound marketing initiative that boosted applications to Proctor Academy by more than 40% during the first year. Scott helped to lead a web redesign and strategic planning process for admissions, communicatio...
Feb 14, 2019•46 min
SummaryOur guest today is Shelli Kurth. She is the School Director at Thrive Public Schools in San Diego, California - award-winning K-12 charter schools. Thrive Schools are reimagining education with a hands-on, project-based curriculum bound together by an emphasis on social-emotional learning. And it’s working! In this episode, Shelli shares the path of Thrive from vision to inception, and now onward to successful school expansion. She gives strategies for honoring the voice of every ...
Feb 07, 2019•39 min
Our guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects. In this episode, Chanti walks us through the buyer’s journey and explains how a school can go deeper than just telling prospects about the advantageous features of the school. She explains that people are overwhelmed with the “noise” of information they get in a day. Effective school marketing must find a way to identify and target the emotional n...
Jan 31, 2019•43 min
Our guest today is Bill Diskin. He is Director of Admission and Financial Aid at Cannon School. Bill specializes in serving students through helping independent schools with enrollment management, admissions, and financial aid for families. In this episode, Bill shares the path of increasing enrollment through defining the school’s mission, refining their focus, and how they put relationships and trust ahead of statistical considerations, but they also use data to target their search for...
Jan 24, 2019•49 min
Our guest today is Laura Elizabeth. She is the creator of designacademy.io - which helps developers conquer their fear of design through a practical, hands-on, step-by-step process. Laura also developed client-portal.io - a WordPress plugin for organizing projects. In this episode, Laura takes the listener through very specific ways to approach website design. Whether starting from a blank page or considering how to improve a website, Laura explores the basics of producing an attractive ...
Jan 17, 2019•54 min
Our guest today is Joshua Wittman. He is the Director of Ninos del Sol - an Eco-School in Costa Rica.In this episode, Joshua talks about the roles of serendipity and diversity in his position as a teacher, an administrator, and a founder of the school. He relates the story of how he came to focus on bringing the classroom outside into nature in order to teach sustainability and ecology in a natural environment. Joshua has a strong marketing mindset and shares his ideas on growing the school t...
Jan 10, 2019•1 hr 6 min
Our guest today is Steve Dekany. He is an education marketing expert for close to 15 years, both as a 7-12th-grade administrator and primarily the Chief Marketing Officer for one of the largest site-based charter school operations in California. He is in charge with enrolling over 800 new students each year. Also, his skills represent close to 30 years in marketing execution for international and domestic companies--from school boards to parents. Steve has a unique 360 degree tactical perspec...
Dec 10, 2018•34 min
My guest today is David Garden. He is an expert service marketer with 20+ years’ experience. David has an MBA in Marketing with interest in strategy, service design, and conversion rate optimization. Currently, he serves as Group Marketing Manager for Australian Christian College, a group of nine schools located in five states around Australia. We talk about the difference between the corporate world and the school marketing world. He also shares great tips that you need to know as a sch...
Dec 03, 2018•41 min
In this interview, we are joined by Grant Lichtman, an internationally recognized thought leader in the drive to transform K-12 education. In our discussion, we cover:How market forces are shaping the K-12 school landscape. Why schools now need a value proposition.How schools can find more time to differentiate and innovate?Examples of how a school can grow by crafting engaging learning experiences.What is a school operating system.Practical ways to make your school more attractive: an a...
Nov 22, 2018•39 min
