6. Merging Data with Word-of-Mouth Marketing, with Bill Diskin

Our guest today is Bill Diskin. He is Director of Admission and Financial Aid at Cannon School. Bill specializes in serving students through helping independent schools with enrollment management, admissions, and financial aid for families. In this episode, Bill shares the path of increasing enrollment through defining the school’s mission, refining their focus, and how they put relationships and trust ahead of statistical considerations, but they also use data to target their search for...