The difference between whether you are going to succeed or whether you are going to fail is simply wether or not you are taking ACTION! Listen for three tips on this short podcast to really help you to understand what I mean by simply taking action in your business as the CEO. ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a like minded group of CE...
Dec 22, 2022•13 min
If you're looking for a fun, personal, meaningful, and nontraditional ceremony, Bethel Nathan is your officiant. This episode is about the importance of market research in order to understand who your ideal customer is. Bethel Nathan is a business coach and wedding officiant who helps couples create a personal and meaningful ceremony. She has over 14 years of experience and has officiated over 1200 weddings. Bethel learned about the importance of market research in order to understand who your i...
Dec 20, 2022•35 min
The three things that you're doing wrong to market your wedding business on social media apps and how to fix them so that you can increase your sales from social media. ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a like minded group of CEOs who are building the profitable business they've always dreamed of! For full show notes and guest links cl...
Dec 15, 2022•13 min
Generate more leads with Google Ads!? Yes please! On this week's episode of the podcast, I interviewed Mark Chapman to discuss the power of Google Ads for the wedding industry, the importance of understanding the industry when running Ads, and the data that Google provides. Mark Chapman is a successful entrepreneur and founder of the I Do Society, a company that helps wedding businesses utilize Google Ads for their Marketing. Mark is an experienced wedding industry expert, having worked in the w...
Dec 13, 2022•34 min
On today's podcast, I wanna talk about why that course or mastermind or coaching program you bought, didn't work for you. ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a like minded group of CEOs who are building the profitable business they've always dreamed of! For full show notes and guest links click HERE ! Please share your biggest takeaway a...
Dec 08, 2022•16 min
This episode is all about building a legacy! Andy Storch learned that in order to help employees succeed and be remembered, leaders must give them the opportunity to own a piece of their business and make them feel like they are part of the team, not merely task managers. For those seeking Happiness, Appreciation, and Achievement for their employees, this episode will provide the solution to help them get what they are striving for. Tune in to discover how to unlock Fulfillment, Gratitude, and I...
Dec 06, 2022•35 min
A New Year is almost here! There's a few things that CEOs of their wedding companies need to do before the ball drops. There's actually five(5) specific things that I want you to make sure that you do before January 1st comes. Lets set ourselves up for success next year! What are the 5 things? Sneak a peak: 1. Finalize your budget >> refer to episode #133 of the Wedding Pro CEO Podcast 2. Raise your prices >> refer to episode #153 of the Wedding Pro CEO Podcast 3. Time, take it back ...
Dec 01, 2022•15 min
Nicole Mower from Nicole Mower Event shares how she went from flat fee to percentage based pricing and offers tips for other planners who may be struggling with the same transition. Nicole Mower is the owner of Nicole Mower Events, a wedding planning company based in Coastal Maine. Nicole has been in the wedding industry for over 10 years and has been teaching other wedding professionals about percentage based pricing for the past few years. She feels that this is a more fair and transparent way...
Nov 29, 2022•32 min
The comparison game is real and we all do it to ourselves, and it's so bad. We need to really focus on our own race to our goals. I want you to focus on what you've done well and what you want to accomplish in next year. Okay? So right now, in this moment, consider what you're thankful for this year in your business. Thank you for being part of this community, and if there was an episode this year that you heard on the Wedding Pro CEO podcast that really impacted you, I would appreciate it so mu...
Nov 24, 2022•9 min
Why do some brands succeed while others fail? The answer may lie in their brand strategy. Emily Foster is a brand strategist and web designer who specializes in working with wedding professionals. She is also a recent bride, giving her a unique perspective on what couples are looking for when they visit a wedding vendor's website. In this episode you will learn: 1. What are some quick answers that couples are looking for on wedding vendor websites? 2. What is the best way to contact a wedding ve...
Nov 22, 2022•37 min
Is your sales funnel is ready for engagement season? Now, what does that mean? As you know, engagement season starts on Thanksgiving and runs until St. Patrick's Day. And one of the really incredible things about engagement season is that it is the same for basically the entire United States and that's because of all of our holidays that fall During that time. Some refer to this as, "booking season" but we refrain from using that sales term when advertising our service to clients. In this episod...
Nov 17, 2022•14 min
Mike Michalowicz (mi-'kal-ō-wits) is the guest on this episode. Mike is the author of the Revised and Expanded, Clockwork: Design Your Business to Run Itself. Clockwork is the perfect resource for entrepreneurs who want to learn how to build a profitable business that doesn't require their constant presence. In this episode, you will learn: 1. How to find and maintain your business' QBR. 2. The importance of knowing what makes your business unique. 3. How to get your business to run without your...
Nov 15, 2022•28 min
I want to ask you if you have become the coach of your team??? When you're building your business, you're not just a player, you're probably the only player! In this episode I want you to have a coach's mentality and really understand that you're looking for those key players to join your team to make the most impact quickly! You need to become the coach! ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices,...
Nov 10, 2022•12 min
So you have a successful wedding business, right? Is the next step to become a paid educator in that industry? As a former high school teacher turned wedding industry entrepreneur, Laylee Emadi helps other educators to be better about what they teach, how they teach it, and how to ethically and impactfully share their knowledge in a way that's also profitable for them. Have you ever wondered what the best way is to teach? "You can do all the things, but it's really hard to build them all up at o...
Nov 08, 2022•32 min
I get asked this question a lot, which is, "If I was starting my business today.... right? [I've been in business 15 years, almost 16 years, which sounds crazy] but if I was starting my business today, starting all over, what would I do differently or what just would I do?" That's an interesting question. I really thought about it and I came up with three things that I would do. Let me know what you think. :) Thanks for tuning in!!! ----- Join The Wedding Pro CEO Podcast Community on Facebook! A...
Nov 03, 2022•16 min
I have a special guest, Ira Gaar, my husband, and my business partner. Listen in as we do a Q&A session on how to be successful business partners while being spouses. ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a like minded group of CEOs who are building the profitable business they've always dreamed of! For full show notes and guest links ...
Nov 01, 2022•27 min
I want to talk about TikTok! Is TikTok a total waste of time? Well, let's unpack this idea. So, here's the thing. Y'all know that I love Instagram!! I love it. That's where our engaged couples are hanging out. We know they're on Instagram, and so to me, I think Instagram and Instagram reels are a sure thing. However, I have just recently started to come back around to the idea of TikTok, and I'll tell you why in this Short!! ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free gr...
Oct 27, 2022•9 min
The Employee Retention Tax Credit (ERTC) under the CARES Act encourages businesses to keep employees on their payroll. According to the IRS website, the refundable tax credit is 50% of up to $10,000 in wages paid by an eligible employer whose business has been financially impacted by COVID-19. In this episode, we have the privilege to talk to Sunshine Joy Chapman, the president at ERC Provider. This company is solely dedicated to helping small businesses recover from the pandemic. The qualified ...
Oct 25, 2022•31 min
I want to talk a little bit about the ONE THING that will help you to ensure success in your business. You think it's a secret, right? You think that I'm going to tell you this magical secret that I've got the answer on exactly how to ensure that you're going to have a successful business? It's actually not much of a secret at all. ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tips you can ...
Oct 20, 2022•12 min
Ashley Ebert, the co-founder of The Abundance Group, teaches us about all things team building, when is the right time to create new branches, and the five important steps for creating new markets. ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a like minded group of CEOs who are building the profitable business they've always dreamed of! For full ...
Oct 18, 2022•34 min
So, you're finally making REELS (or maybe you're still just thinking about it) but you're wondering....how is this moving my business forward? Or am I just out here making a fool of myself?? I assure you that REELS are THE #1 way to fill your funnel with engaged couples on social media and in today's episode I'm going to share 3 tips for how to increase the ROI (Return on your time investment) of your REELS!! ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the ...
Oct 13, 2022•10 min
Are you having a problem visualizing your design plan? Don't worry! With Merri, you get to take event planning to a new level! In this episode I had the pleasure of having the CEO of Merri and a speaker and sponsor at the Wedding Pro CEO Summit: Randi Bushell. Merri is an all-in-one platform for event designers, planners, venue owners and their brides! You can start your free trial of Merri here ! ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation...
Oct 11, 2022•27 min
Three super simple tips to get back your time and to grow your revenue. Yes, we all want to get back more time but we are business owners and so we need to generate revenue! These are great things to put into place now so that you get back some of your precious time and focus on things that drive revenue for your business. ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tips you can implement...
Oct 06, 2022•14 min
One of the hardest things to do in one’s career life is transitioning from the cooperate world to becoming an entrepreneur. We change it up with a GUEST HOST in this episode! Jessica Brown, the CEO of Balloons by F&F, interviews me! We talked about my brand Blush, how I transitioned from the cooperate world to become an entrepreneur, the birth of Blush, what I’ve been through so far and the future plans. I’ll have a few pieces of advice for people already in the event-planning business, as w...
Oct 04, 2022•48 min
Let's talk about overhead. This is almost like a dirty word in the wedding industry, right? Very often, when I sit down with a new wedding pro business owner that is ready to scale their business, one of the first conversations we have is about their numbers. When I ask, "Okay, tell me about your overhead." The answer I notoriously get is, "Well, I don't really have much overhead. Like a couple things here and there." I follow with, "Well. We're going to actually show that you have a ton of over...
Sep 29, 2022•12 min
When you know your numbers, you have so much more confidence and so much more empowerment to go after what you really are worth!!! In this episode, I’m going to take you step by step on how to understand the profits for your wedding packages, which will then open your eyes to a whole new way to sell and a whole new way to run your business!! ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tip...
Sep 27, 2022•23 min
"You should only work with the owner of a business. Never work with an associate." On today's Thursday SHORT, I'm responding to a TikTok I saw that said exactly this. You can imagine it's a juicy one right?? ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a like minded group of CEOs who are building the profitable business they've always dreamed of!...
Sep 22, 2022•12 min
A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. A niche strategy includes selecting your target audience, defining an unmet or underserved need, researching your customer base, creating a business plan, and marketing your business to your specific audience. In this episode, I had the pleasure to sit down and talk with Kelly Ann Peck, who is a business coach for events pros at Emerson Reese Creative,...
Sep 20, 2022•26 min
Today we are talking about Reels!! I know some of you are like, "Girl, you talk about Reels all the time!!" And you are absolutely correct!! If you're new here, I talk about Reels literally all the time. And it's one of my favorite things to talk about. Why? Because I love to talk about things that work, things that have a high ROI!! Things that I can understand and use myself to get results! So I want to teach as many wedding and event professionals as I possibly can, how to use Reels and how t...
Sep 15, 2022•13 min
How many of you out there thought about starting your own podcast? Today, my guest Kelly McWilliams, the podcast host of Wedding Planning Decisions, This vs That with Kelly McWilliams, is here to tell us all about how she created a podcast that is to educate engaged couples. Kelly shares how her podcast has really elevated her brand, her wedding planning company and elevated her in the industry. She uses her podcast to save her time because now she can refer her clients back to past episodes to ...
Sep 13, 2022•43 min
