165. How to Find and Work with Your Ideal Couples.
Episode description
If you're looking for a fun, personal, meaningful, and nontraditional ceremony, Bethel Nathan is your officiant. This episode is about the importance of market research in order to understand who your ideal customer is.
Bethel Nathan is a business coach and wedding officiant who helps couples create a personal and meaningful ceremony. She has over 14 years of experience and has officiated over 1200 weddings.
Bethel learned about the importance of market research in order to understand who your ideal customer is while working on Wall Street before diving into the wedding industry. She realized that she could use her skills to help couples create a personal, meaningful, and fun wedding ceremony.
Bethel has now officiated over 1200 weddings and has created a process to help couples figure out what they want their ceremony to look and feel like. Bethel's marketing is focused on helping couples understand her process and figure out if she is the right officiant for them.
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