Wedding Pro CEO | Building Profitable Wedding Businesses - podcast cover

Wedding Pro CEO | Building Profitable Wedding Businesses

Brandee Gaarweddingproceo.com

Dive deep into the wedding industry and learn actionable tips from host Brandee Gaar and guest wedding pro CEOs that will enable you take your wedding business to new heights! 

Uncover the proven strategies, insights, and stories of successful wedding professionals who have built thriving businesses in this dynamic and competitive market. 

Each week, Brandee Gaar, a seasoned wedding industry expert and CEO of Blush by Brandee Gaar, brings you exclusive interviews with top wedding industry pros!  

This weekly podcast is for wedding pros. Here from planners, venue owners, photographers, florists, caterers, djs, and more!! 

You will gain valuable knowledge and practical tips on sales, marketing, branding, client management, and the latest trends shaping the wedding industry and the business leaders that create incredible events for a living.

Whether you're a seasoned pro or just starting out, this podcast is your go-to resource for actionable advice and inspiration. 

Get ready to elevate your business skills, learn from industry leaders, and discover innovative ideas that will set you apart in the wedding industry.

Become a part of the Wedding Pro CEO community connect with Brandee at brandeegaar.com

You will become motivated to transform your passion into profit, develop incredible processes and create unforgettable experiences for couples on their special day. 

Are you ready to become the CEO of your wedding empire? 

Let's dive in!

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Episodes

299. Why We Switched CRMs – Part 1

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application After years of sticking with an "all-in-one" platform, I finally faced the hard truth—it wasn’t doing everything well, and it was costing my team time, efficiency, and client experience. In this first part of our CRM switch series, you’ll hear exactly how we decided to break up with our old system, why we chose Dubsado...

Aug 19, 202542 min

298. I Closed a $12k Contract to Prove it's Not Luck

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application If you've ever felt unsure about how to confidently lead a consultation without sounding salesy, this episode is your blueprint. I'm walking you through exactly how I closed a $12K wedding planning contract by asking the right questions, identifying pain points, and assuming the sale —without pressure or gimmicks. Whet...

Aug 12, 202522 min

297. This is Why 99% of Wedding Pros Don't Make a Profit

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application If you’re booked solid but still wondering where the profit is… this one’s for you. In this episode, I’m breaking down the three real reasons 99% of wedding pros never turn a profit— and how to stop being one of them . Whether you’re a planner, photographer, DJ, or caterer, if you're ready to stop treating your busines...

Aug 05, 202511 min

The #1 Belief Holding Back 6-Figure Growth

Grab Your Seat to the 2026 WPCEO Summit Here and link to the summit page www.weddingproceo.com/summit In this popular episode of the Wedding Pro CEO podcast, I share my opening keynote from the 2024 Wedding Pro CEO Summit, focusing on the theme "If you wanted to, you would." We tackle how to overcome industry challenges like stress and undervaluing your time, and dive into prioritizing revenue-generating tasks and setting ambitious goals. ========================= EPISODE SHOW NOTES BLOG & M...

Jul 29, 202537 min

More Clients Less Hustle

Jump on the waitlist to save your spot for the 2026 Wedding Pro CEO Summit: www.weddingproceo.com/summit Subscribe to the SHIFT a daily 1 minute email designed to grow your profit and buy back your time: www.weddingproceo.com/theshift Are you ready to break free from the cycle of endless consultations that lead nowhere? In this episode of the Wedding Pro CEO Podcast, you'll uncover the top three reasons why you're not converting your warm leads into paying clients and provide actionable solution...

Jul 22, 202516 min

Become Better Than 99% of Other Wedding Pros

Grab your spot for the Wedding Pro CEO Summit: www.weddingproceo.com/summit Subscribe to the SHIFT a daily 1 minute email designed to grow your profit and buy back your time: www.weddingproceo.com/theshift Want to excel beyond 99% of other wedding pros? In this episode, I share five essential strategies to help you adapt to economic challenges, make data-driven decisions, and build a profitable business you love. Listen now for actionable tips that will help you overcome common industry hurdles ...

Jul 15, 202528 min

How We Took Her Pricing from $400 to $14,000!

Grab your spot for the Wedding Pro CEO Summit: www.weddingproceo.com/summit Subscribe to the SHIFT a daily 1 minute email designed to grow your profit and buy back your time: www.weddingproceo.com/theshift Imagine transforming your business from DIY-focused messaging that attracts budget-conscious clients to a premium brand that commands top dollar. That's exactly what Felicia did, skyrocketing her sales from $400 to an astonishing $14,000 in just one month with the right strategies. This isn't ...

Jul 08, 202541 min

Why I Spent $35K on a 12 Month Mastermind

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application Let’s talk about investing big to scale fast. In this short bonus episode, I’m sharing why I chose to spend $35,000 to join a mastermind with Alex Hormozi’s team at Acquisition.com —because growth doesn’t happen by accident. This isn’t about flexing. It’s about being in the room with people who challenge you, stretch y...

Jul 01, 20254 min

296. Why Your Wedding Business is Stuck at $100K (2025 Summit Keynote)

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application Ever feel like no matter how hard you hustle, you just can’t break past that $100K mark? Working every weekend, buried in client work, and still stuck? Wedding Pro, it’s not your clients—it’s how you’re spending your time. In this keynote from the 2025 Wedding Pro CEO Summit, I’m breaking down exactly why you’re stuck ...

Jun 24, 202538 min

295. (AMA) How Do I Get on Venue Preferred Lists?

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application Getting ghosted by venues when you ask to be on their preferred list? It’s not you—it’s your approach. In this episode, I’m sharing my real strategy behind becoming a go-to vendor at your favorite venues (without begging, bribing, or blending in). If you’re ready to stop chasing referrals and start building relationshi...

Jun 17, 202520 min

294. Wanna Make $100K? Here’s Exactly How Many Leads You Need

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application Feeling stuck trying to hit $100K in your wedding business? You don’t need more hustle—you need better math. In this episode, I’m breaking down the exact formula to reverse-engineer your six-figure goal, uncover where your sales funnel is leaking, and show you how to fix it—so you can finally build the profitable, sust...

Jun 10, 202515 min

293. Give Me 9 Minutes and I'll Increase Your Bookings by 200%

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application If you're only following up once with new inquiries, you're ghosting your leads—and it's killing your bookings. In this episode of the Wedding Pro CEO podcast, I walk you through the exact automated follow-up system our students use to double (or even triple) their conversion rates—without discounting or chasing leads....

Jun 03, 202511 min

292. (ALERT) How Tariffs are Affecting the Wedding Industry.

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application The economy might be uncertain, but your business doesn’t have to be. In this episode, I’m breaking down how tariffs, inflation, and shifting booking patterns are affecting the wedding industry—and more importantly, what you can do to keep your leads flowing and profits growing. If you're tired of feeling like everythi...

May 27, 202515 min

291. Legal Landmines Wedding Pros are Stumbling Over in 2025 w/ Paige Griffith

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application How are Tariffs impacting the Wedding Industry? —Wedding pros are getting hit from every angle this year and there is much more than world trade deals to be aware of. In this episode, I sit down with Paige Griffith of The Legal Paige to break down the biggest legal landmines of 2025 (including why your all-inclusive pa...

May 20, 202545 min

290. How to Build a $100K Wedding Business This Year

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application 👉 Wedding pros—you’re crazy talented, but let’s be real: talent alone isn’t getting you to six figures. In this episode, I’m sharing the exact strategy I’d use in 2025 if I had to start from scratch—no brand, no leads—to build a $100K business that’s profitable and sustainable. This is for planners, DJs, photographers...

May 13, 202510 min

289. Inside My 7-Figure Calendar (Daily Breakdown)

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application Wedding Pro, If you’re feeling stretched thin between client work, family life, and trying to grow your business, this episode is for you. I’m sharing my real weekly schedule, how I protect my CEO time, and how you can build a business that works for your life, not the other way around. The (FREE!)ASSUME Sales Training...

May 06, 202531 min

288. Why You Feel Broke—Even If You're Fully Booked

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application If you’ve ever had a fully booked calendar but still felt broke at the end of the month, this episode is for you. I’m breaking down the difference between sales (booked contracts) and revenue (cash in the bank), and why tracking both is the key to building a profitable wedding business that actually pays you consistent...

Apr 29, 202514 min

287. Reaction: What's REALLY going on in the Wedding Industry in 2025

The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days —step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg The 2025 Knot Vendor Report just dropped, and lemme tell you—it’s got a lot of data. But before you go making big changes to your business, let’s break down what’s actually useful (and what’s just noise). In this episode, I’m sharing my real-time reaction and the biggest takeaways you need to...

Apr 22, 202516 min

286. No One Cares About Gen Z

Gen Z is already in your sales funnel—even if you haven’t noticed yet—and their buying habits are nothing like what worked with Millennials. In this spicy episode, I’m breaking down why ignoring this generation could be costing you thousands and how to adjust your sales strategy to keep up with who’s actually booking weddings in 2025. Here is the thread I am reacting to: https://www.threads.net/@brandeegaar/post/DHqyTYmq8yd?xmt=AQGzPEyF4eMDTSQ-PR4OHQZHlAaWsEkj5bv1YGPLW2K3QA This is the article I...

Apr 15, 202518 min

285. Is the Wedding Industry Declining?

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application Think the wedding industry is slowing down? It’s actually about to explode… but only if you know how to pivot. Let’s talk about why leads feel low, what Gen Z couples really want, and how to scale your wedding biz in 2025 without burning out. This is the thread I'm referring to: https://tinyurl.com/2trctc5e This is the...

Apr 08, 202521 min

284. The 3 Numbers That Will Make or Break Your Wedding Business This Year

Start running your wedding business like a legit business. Head over to https://weddingproceo.com/application and apply to work with us. Q1 is officially behind us, and if you're running a real wedding business (not a hobby), it's time to assess the numbers that actually matter. In this episode, I’m sharing the 3 key metrics every wedding pro needs to review right now—so you can re-forecast, realign, and make 2025 your most profitable year yet. No fluff—just strategy to help you ditch the overwh...

Apr 01, 202523 min

283. How to Scale Your Wedding Business Without Burning Out

Wedding pros, are you drowning in client work, hustling nonstop, and still not making enough? It’s time to shift from overworked to CEO. In this episode, we’re diving into the three key strategies to scale your business without burning out: systematizing and hiring, pricing for profitability, and focusing on what actually moves the needle. CEO, scaling doesn’t have to mean burnout. It means building smart —so you can work less, make more, and actually enjoy your business. I can’t wait to see you...

Mar 25, 202515 min

282. The #1 Mistake That's KILLING Your Wedding Planning Business

Wedding planners—are you cutting event management from your services? BIG mistake. If you’ve hit that “fully booked” stage and think the only way to scale is by eliminating event management, I need you to STOP. Cutting it means losing cash flow, vendor referrals, and a built-in training ground for your team. But here’s the good news: you don’t have to do it yourself. In this episode, I’ll walk you through how to keep event management as a strategic part of your business—so you can scale faster, ...

Mar 18, 202512 min

281. The Power of Viral Content: Strategies for Creating Shareable Videos

Wedding pros, if you’ve been sleeping on video marketing, it’s time to wake up! In this episode, Keenya Kelly breaks down exactly how to create shareable, viral-worthy video content—even if you don’t think you’re creative. You don’t need fancy equipment or hours of editing—just the right strategy to attract your dream clients. Stop chasing likes and start creating content that gets shared (and you booked!). Tune in now and start making videos that actually grow your business! 75 Viral Hooks from...

Mar 11, 202537 min

280. 3 Things I Would Do TODAY If My Business Was Brand New

If you had to start your wedding business from zero today—no clients, no reputation, no audience—how would you get booked FAST? Most wedding pros waste years figuring it out, but I’m handing you the roadmap in this episode. The truth is, success isn’t just about talent—it’s about strategy. If you’re tired of feeling overworked, underpaid, and wondering where your next booking is coming from, this is the episode you can’t afford to miss. Hit play now and get the exact blueprint to start (or resta...

Mar 04, 202511 min

279. Close Every Wedding Sale in 4 Steps

Wedding pros, if you’re blaming the economy for slow bookings, think again! It’s not the market—it’s your strategy. In this episode, I’m sharing my exact process for selling in today’s wedding industry, straight from my talk at the SWEL Celestial Summit. I break down how to shift your marketing, master consultations, and close the sale on the call —no more ghosting! Thank you to Imagery Wedding Films https://imageryweddingfilms.com/ for providing the audio and video of me speaking at this SWEL E...

Feb 25, 20251 hr 4 min

278. The Key Differences Between a $100K and $500K Business (and How to Scale)

If you're stuck at six figures and wondering how to scale to half a million, the answer isn't working more hours or booking more clients—it's about making smarter decisions. In this episode, you'll learn how to diversify your lead flow, make marketing a daily priority, and implement systems that free up your time while increasing revenue. Scaling isn’t about doing more—it’s about doing the right things consistently. As mentioned in this episode check out episode 249 , where I talk about my secre...

Feb 18, 20259 min

277. How to Reach Gen Z Couples in 2025

Wedding pros, if you're still selling to Gen Z couples like it's 2015, you're already losing! Gen Z isn’t buying services—they’re buying stories, experiences, and YOU. If your content isn’t stopping them in their tracks, if your process isn’t fast and seamless, and if you’re not building trust upfront, they’re moving on. In this episode, I’m breaking down exactly how to engage, relate, and convert Gen Z clients so you can book more weddings and leave your competition scrambling. Free Training on...

Feb 11, 20258 min

276. Why You’re Not Getting 3-5 Inquiries Per Day (and How to Fix It)

Wedding pros, if you're not getting 3-5 inquiries a day, your content might be the problem. You're showing up, but are you making it easy for couples to say yes ? In this episode, I break down the three shifts you need to make to turn your social media into a lead-generating machine—without the guesswork. Hit play now and start seeing those DMs and inquiries roll in! ========================= EPISODE SHOW NOTES BLOG & MORE: https://weddingproceo.com/why-youre-not-getting-daily-inquiries/ ===...

Feb 04, 202511 min

275. The Big Reveal: Why We Rebranded and What It Means for Wedding Pros

Hey there, CEO! If you’ve been following me for a while, you may have noticed a shift. A new name. A fresh look. A bigger vision. Yes, we’ve officially rebranded from BrandeeGaar.com to WeddingProCEO.com , and I couldn’t be more excited to pull back the curtain and tell you exactly why we made this change and what it means for YOU. ========================= EPISODE SHOW NOTES BLOG & MORE: https://weddingproceo.com/why-we-rebranded-wedding-pro-ceo/ ========================= JOIN THE 1% We’ll ...

Jan 28, 202517 min
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