Imagine scrolling TikTok late at night only to see your business making headlines—for all the wrong reasons. For Kandra Jones , owner of Twirly Shears , this nightmare became her reality when a bride posted a TikTok video washing off her bridal makeup just 20 minutes before walking down the aisle. In this episode we are unpacking the incredible lessons from Kandra’s viral experience and sharing her secrets to handling the unexpected with poise and strategy. ========================= EPISODE SHOW...
Jan 21, 2025•47 min
Struggling to manage smaller floral orders or turning away leads that don’t meet your minimums? In this episode, I sit down with Cameron Hardesty, founder of Poppy, to uncover how she’s streamlining the floral process and helping florists earn more without the heavy admin work. Plus, we dive into how planners and other wedding pros can refer Poppy to their clients and even earn commission. If you're ready to discover new ways to serve clients and boost your income, this is one you won’t want to ...
Jan 14, 2025•46 min
Gen Z is officially here—and they’re reshaping the wedding industry! Based on insights from The Knot Worldwide 2025 Trends Report , in this episode, we will break down Gen Z’s 2025 Wedding Industry Predictions and the Top Trends Wedding Pros Need to Know. If you want to stay competitive and connect with this next wave of couples, you'll love this epsiode! Learn to help your couples to see the value in your service and speak only to their pain points in this free training: https://weddingproceo.c...
Jan 07, 2025•25 min
Are you stuck in the founder mindset—doing it all, wearing every hat, and feeling overwhelmed? It’s time to step into your role as CEO and build systems that let your business thrive without you being the bottleneck. In this episode, we will break down the key shifts to move from founder to CEO so you can scale beyond burnout and build the business you’ve always dreamed of. ========================= EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/ceo-vs-founder-explained/ ===========...
Dec 17, 2024•9 min
What if you could add $70,000 to your business without taking on more weddings or sacrificing your weekends? Sounds impossible, right? Think again! In this episode, we uncover the secrets to breaking into the corporate events world—where clients are less emotional, budgets are bigger, and weekdays can turn into money-making opportunities. Hear real success stories from Susan Southerland's students and grab an opportunity to be a part of the next training. Join the Cashing in on Corporate Clients...
Dec 10, 2024•24 min
Starting a wedding business in today’s market requires a fresh perspective and bold strategies! In this episode, I share the ultimate blueprint to launch your dream business—from positioning yourself as an expert, to building strategic relationships, and pricing for profit. Whether you’re just starting or need a reboot, these actionable steps will help you attract your dream clients and scale a business you love. ========================= EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.c...
Dec 03, 2024•19 min
Feeling overwhelmed about putting your pricing on your website? In this episode, I share why price transparency is no longer optional in today’s market. Learn how showcasing your value upfront builds trust, qualifies leads, and boosts sales—all while saving you time and frustration. ========================= EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/price-transparency-wedding-business/ ========================= JOIN THE WEDDING PRO CEO ACCELERATOR!!! Transform From Overwhelmed ...
Nov 26, 2024•16 min
In this episode, I’m turning the tables and letting you in on an exclusive conversation where Amanda Figueredo, one of my Inner Circle students and owner of Day of Diva, interviews me about my journey from wedding planner to CEO. Amanda and I dig deep into the hard truths and strategic steps it took for me to step away from day-to-day operations, build a high-performing team, and finally focus on growing my business instead of just working in it. This is your playbook to build a profitable weddi...
Nov 19, 2024•55 min
Ever feel like you’re doing everything right in consultations, but clients still aren’t saying "yes"? I get it, and in this episode, I’m revealing a few unexpected tweaks that could be the difference between a missed opportunity and a booked client. If you’re tired of watching potential clients walk away, this episode is your answer. ========================= EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/why-your-wedding-consults-arent-converting/ ========================= JOIN THE...
Nov 12, 2024•15 min
In this episode, we tackle the biggest pain point wedding pros face—losing leads—and share the step-by-step framework for creating a sales funnel that converts effortlessly. From building awareness to closing the sale with confidence, we cover practical strategies that help you book your IDEAL CLIENTS without the overwhelm. ========================= EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/perfect-sales-funnel-explained/ ========================= JOIN THE WEDDING PRO CEO ACCEL...
Nov 05, 2024•22 min
In this episode, we kick off an exciting six-month journey exploring the impact of paid advertising for wedding pros with Whitney and Daniela from Wedding Industry Ads. We're pulling back the curtain on our own ad campaigns, sharing valuable insights and practical steps we've taken so far, including the initial setup and early data from our Meta and Google ads. This episode is just the beginning—over the next six months, we'll release more updates, diving deeper into the data and results our wed...
Oct 29, 2024•41 min
Ever felt like a failure for missing your goals? I’ve been there! In this week’s episode of the Wedding Pro CEO Podcast, I’m getting real about how missing my Q3 goals was actually the best thing that could have happened for my business. I’ll break down why it forced me to reflect, reset, and ultimately set up my company for a game-changing Q4—and how you can do the same! Join me for the raw truth and actionable tips to turn your setbacks into success. ========================= EPISODE SHOW NOTE...
Oct 22, 2024•30 min
Are you ready to break free from the cycle of endless consultations that lead nowhere? In this episode of the Wedding Pro CEO Podcast , you'll uncover the top three reasons why you're not converting your warm leads into paying clients and provide actionable solutions to fix them. From escaping the dreaded pricing "black hole," to refining your sales process for confidence-driven consultations, to revamping your messaging so it's bold and clear—this episode equips you with the tools to boost your...
Oct 15, 2024•12 min
Discover the pivotal moment that changed everything in my wedding business and the lessons learned from a decade of doing it all wrong. Tune in to hear how I went from overworked and underpaid to 7 figures and weekends with my family and how you can do it in your own business journey too. ========================= EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/profitable-wedding-business-strategies-10-years/ ========================= JOIN THE WEDDING PRO CEO ACCELERATOR!!! Transform...
Oct 08, 2024•24 min
Click the link https://app.flodesk.com/sign-up?ref=SIQAAW for half off of your Flodesk subscription for an entire year! Proper follow up with your potential wedding clients can not be overlooked. Stop feeling overwhelmed with follow-ups and juggling inquiries during busy wedding seasons. In this episode, I walk you through, step by step, how to automate your sales funnel using Flodesk, so you can book more clients while freeing up time. Whether you're a planner, photographer, or DJ, this automat...
Oct 01, 2024•21 min
Are you tired of clients haggling over price or asking for discounts? In this episode, I’m sharing actionable strategies to confidently attract and close higher-paying clients so you can charge what you're worth and build a profitable business. Whether you're a planner, photographer, or DJ, it's time to step into the role of a premium service provider. Assume Method Training: https://brandeegaar.com/egdoubleyourweddingbizreg ========================= EPISODE SHOW NOTES BLOG & MORE: https://w...
Sep 24, 2024•14 min
In this episode I'm diving into five essential strategies that will help you significantly scale and grow your wedding business. I know some of you might be skeptical about the idea of 10X-ing your revenue, but I’m here to challenge you to dream bigger and think beyond small, incremental goals. ========================= EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/5-strategies-to-10x-your-wedding-business-step-by-step-guide/ ========================= JOIN THE WEDDING PRO CEO ACCEL...
Sep 17, 2024•23 min
I'm diving into exactly what you need to do to dominate engagement season. This is the time to get laser-focused on your marketing so those couples searching for vendors can’t miss you! I’m sharing my go-to hack for analyzing client reviews, pinpoint what sets you apart from the competition, and craft killer content that speaks directly to your ideal clients. Whether you're revamping your website or creating Instagram posts that actually convert, these tips will help you step up your game and at...
Sep 10, 2024•19 min
What would happen if your business was suddenly hit with a $40,000 fine—or even worse, $180,000? No one wants to be blindsided by a crippling penalty from the IRS. In today’s episode, I sit down with HR expert Kira La Forgia from Paradigm Group to tackle a critical topic that too many small business owners overlook: the difference between employees and contractors, and why getting this wrong could cost you everything. ========================= EPISODE SHOW NOTES BLOG & MORE: https://brandeeg...
Sep 03, 2024•40 min
Grab The Wedding Pro CEO Rentals Guide by Clicking HERE . Have you ever considered adding a secondary revenue stream to your wedding business? Katy Padilla, 3rd time guest and Associate Coach in the Wedding Pro CEO community, shares her incredible journey of turning a side rentals business into a major revenue stream within her wedding business. Starting from humble beginnings in 2021, Katy grew Scarlet Rose Collective from a small offering of signage and rentals to a business generating nearly ...
Aug 27, 2024•24 min
In this episode of the Wedding Pro CEO podcast, I had the pleasure of interviewing Gemma Sherry, the owner of Loved Up DJs. Gemma shares her inspiring journey from solopreneur to managing over 300 annual events in just two years! We dive into how she built trust in her team, shifted her sales strategies, and expanded her services to include videography. Whether you're a DJ, planner, or photographer, these insights on networking, sales, marketing, and tracking leads are invaluable for scaling any...
Aug 20, 2024•39 min
In this episode of the Wedding Pro CEO podcast, I explore the "3 Reasons Why Your Wedding Business Isn't Growing." As a seasoned wedding business owner, I understand the frustration of feeling stuck after initial success. In Episode 253, I discuss key issues that may be holding you back, including sales funnel tracking, profitability, and the necessity of building a team. No matter what stage you're at in your business, these insights are designed to help you overcome obstacles and scale effecti...
Aug 13, 2024•15 min
Hey Wedding Pro CEO! In our latest podcast episode, I chat with WPCEO Inner Circle student Paige Held from Confetti Co Events about how she and her wife Rachel doubled their revenue and built a thriving planning and rental wedding business. Listen closely as Paige shares valuable insights on treating your business as a business, delegating roles, and leveraging community support to scale effectively. Last month, they sold more than their entire previous year’s summer sales! =====================...
Aug 06, 2024•45 min
Want to excel beyond 99% of other wedding pros? In this episode, I share five essential strategies to help you adapt to economic challenges, make data-driven decisions, and build a profitable business you love. Listen now for actionable tips that will help you overcome common industry hurdles and thrive. ========================= EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/Be-Better-Than-99-Percent ========================= JOIN THE WEDDING PRO CEO ACCELERATOR!!! Transform From O...
Jul 30, 2024•24 min
Struggling to define your ideal client? In the latest episode of the Wedding Pro CEO Podcast, I dive into a unique approach that goes beyond the basics to find the best clients and more of them. Discover how to truly connect with your ideal clients, making your marketing, networking, and sales efforts more effective. Listen now to learn how to attract the right clients, increase your revenue, and build a business you love. ========================= EPISODE SHOW NOTES BLOG & MORE: https://bra...
Jul 23, 2024•32 min
In this episode, I'm sharing my best hack for reclaiming your time as a wedding industry professional. If you're feeling overwhelmed by constant notifications and emails, this simple strategy will change your life. By turning off notifications and setting focused work periods, you'll regain control over your time, reduce stress, and improve productivity. Listen now to discover how you can feel more free and present both in your business and personal life. ========================= EPISODE SHOW N...
Jul 16, 2024•16 min
In this episode, we're diving into my proven point system, a powerful tool to help you understand if you can afford to hire a full-time team member. I'll walk you through how to link your hours to revenue and make data-driven decisions to scale your wedding business. This is a behind-the-scenes look at a live coaching call from my Inner Circle mastermind for 6 figure wedding pros. ========================= EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/hiring-with-confidence-point-s...
Jul 09, 2024•6 min
In this episode of the Wedding Pro CEO podcast, I reintroduce myself and share my journey from corporate event planning to running a thriving wedding business. I open up about the challenges I faced, the wrong turns I took, and the valuable lessons I learned along the way. And it's Summertime! We are midway through the year! How are your business goals for 2024 adding up? ========================= EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/meet-brandee-gaar-wedding-business-coac...
Jul 02, 2024•16 min
Sales plateaued? In this episode we dive into transforming your sales funnel with strategic texting! One student saw her conversion rate soar from 19% to 58% in just one month. Tune in to learn the exact steps to humanize your brand, effectively follow up with leads, and stand out from the competition. Don’t miss these actionable tips to boost your bookings and build a profitable wedding business you love! ========================= EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/boos...
Jun 25, 2024•17 min
In this episode of the Wedding Pro CEO podcast, I share my opening keynote from the 2024 Wedding Pro CEO Summit, focusing on the theme "If you wanted to, you would." We tackle how to overcome industry challenges like stress and undervaluing your time, and dive into prioritizing revenue-generating tasks and setting ambitious goals. ========================= EPISODE SHOW NOTES BLOG & MORE: https://www.brandeegaar.com/245 ========================= JOIN THE WEDDING PRO CEO ACCELERATOR!!! Transfo...
Jun 18, 2024•35 min
