Google trends analyst John Mueller strongly recommended that people migrating from HTTP to HTTPS do so with 301 redirects on a per-URL basis. He said you should not use other types of redirects, such as 303s or others; you should stick with 301 redirects for these migrations. Google has now added a link to the help document for this new report, saying the new report is “more accurate than the old Links to your site report.” Google felt the need to explain this so people would know that a drop in...
Aug 23, 2018•55 min
Google Confirms Broad Core Algorithm Update: The Facts Advice; Google mobile speed update has no impact on general mobile rankings; Bing Ads rolls out Target CPA Maximize Conversionsbidding strategies. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Aug 02, 2018•53 min
Davie Davies reports from MozCon 2018, and he speaks with Rob Bucci, the CEO of STAT Search Analytics talks about his presentation on Near me or Far: How Google May Be Deciding Your Local Intent for You annd Jono Alderson, the Mad Scientist at Yoast who spoke on The Democratization of SEO. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jul 26, 2018•1 hr 4 min
During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several initiatives, all of which are powered by machine learning and take automation to another level. A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon. The study was conducted by Marin Software, extrapolated from billions of dollars of PPC budgets. In Febr...
Jul 19, 2018•53 min
Jim and Dave welcome Yext’s VP of Industry Insights, Duane Forrester to talk about the rise of artificial intelligence and SEO. Plus, we learn about his work on Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jul 05, 2018•56 min
Google AdWords and DoubleClick to be rebranded as Google Ads and Google Marketing Platform. Google not punishing keyword stuffing, harshly. Reasons for HTML validation – Roger Monti who seems to be challenging lots of what GG says. Google says they managed to reduce spam links by half in 2017 and that less than 1% of traffic now ends up on spammy pages. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: h...
Jun 28, 2018•53 min
Google’s local pack, the local results that show up in the main search results page, now may show different business categories next to a business’s name based on the category the user queried. Google has removed the ability for users to book rides with Uber directly through the Google Maps app. This is a feature that has been around since 2017, and was removed without any announcement other than an update to the “Request a ride” help page. Google has started showing store return policies within...
Jun 21, 2018•52 min
No Follow Links for SEO Ranking; Stars, ratings, and surveys are not ranking factors; Local SEO agencies new agency dashboard Plus, Matt Cutts gets a lifetime achievement award at the SMX US Search Engine Award ceremony in Seattle at SMX Advanced. Googleoffers clarification on some points mobile. Google doesn’t index images found within DIV tags. Anti-Social Media – the Three ways Facebook spies on you. Plus, a return appearance by acknowledged expert, sought after speaker and article contributo...
Jun 14, 2018•55 min
Previewing the 2018 Rocks Digital Marketing Conference with featured speakers Roger Montti, Lissa Duty, Michelle Stinson Ross, and Bill Hartzer. Business owners, brand mangers and digital marketers from agencies and enterprise corporations around the United States will converge on Dallas, Texas for this national digital marketing conference later this June. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Ou...
Jun 07, 2018•49 min
A comparison of mobile speed metrics of the Internet from 2017 to 2018 reveals that websites are less mobile friendly today than they were a year ago. This is bad for the Internet. But it can be good news for you.Russian search engine Yandex has introduced a smart speaker, marking the company’s first foray into the world of hardware. The company’s smart speaker, called Yandex Station, is designed to compete with the likes of Amazon Alexa, Google Home, and Apple HomePod. Scammers claiming to repr...
May 31, 2018•55 min
Google has a bias towards scientific truth; Google sues SEO company BeyondMenu, Point Break Media, and Supreme. Plus, The Ultimate Guide to WordPress and GDPR Compliance – Everything You Need to Know. Plus, Google’s New Algorithm Creates Original Articles From Your Content. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
May 24, 2018•56 min
Kim Krause Berg, the owner of Cre8asite Forums and founder of Cre8pc, talks ot5 Jim Hedger and guest host Kristine Schachinger about how the revered Cre8asite Forums are being close down after 20 successful years. She had recently announced: "There is no easy way to say this, so I'll make it simple.On May 25, 2018 these forums will close down. I'll make an announcement in public next week. For now, the only people who are regulars here can be found here in LABS, and it's you that I feel should l...
May 17, 2018•53 min
Gannett on Thursday announced an agreement to acquire search marketing and advertising company WordStream for $130 million in cash and up to an aggregate of $20 million earnout during the next 24 months based on achieving certain revenue targets. Google will be deactivating AdWords accounts with no recent ad spend starting in mid-May. Previously, the company stated it would begin deactivating accounts back in March. Google Images is a way to visually discover information on the web. Users can qu...
May 10, 2018•55 min
For the first time, Google is letting agencies register accounts on Google My Business. Agencies registered with GMB will also get access to an all-new dashboard designed to meet the needs of agency partners. One of the key benefits of the new agency dashboard is the ability to manage an unlimited number of locations. Non-agency accounts are limited to 100 locations. User groups can be created that will allow agencies to manage internal teams and control access to locations. This week we reporte...
May 03, 2018•56 min
Today on Webcology we talk about how Google parent Alphabet Inc. has announced financial results for the first quarter of 2018. The company reported $31.1 billion in quarterly revenue, which was down sequentially but up year over year. Revenues beat Wall Street consensus estimates by about $870 million, and earnings also beat analyst expectations. Bill Slawski published an article noting that Google updated a patent related to PageRank. This is an important algorithm because it affects how sites...
Apr 26, 2018•52 min
Net Neutrality remains alive and legislated in California; Google and Anchor Text; The last available IPv4 address block has gone; Google Generally Prefers One Stronger Page Versus Many Smaller Pages; Google loses ‘right to be forgotten’ case in UK High Court. Decision likely to spark other appeals to courts by those denied de-listing. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.c...
Apr 19, 2018•55 min
Facebook said Wednesday that as many as 87 million people might have had their data accessed — an increase from the 50 million disclosed in published reports. Apple Hires Google’s A.I. Chief as Ben Gomes To Take Over Search At Google, John Giannandrea Steps Down. John Giannandrea who replaced Amit Singhal as head of Google Search is going to Apple. Plus, how structured Data helps a site rank, SEO for Rich Results: How to Find Fix Structured Data Errors and Blockchain and SEO. Support this podcas...
Apr 05, 2018•55 min
Jim Hedger and guest host Kristine Schachinger welcome Alicia Wanless-Berk – Digital Propaganda Expert @ La Generalista. La Generalista is an online publication that investigates influence and propaganda in a digital age. Plus, with Google pushing into retail and Amazon into advertising, where should you invest your ad budget, and No Reset button for penalized sites Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy &am...
Mar 29, 2018•55 min
Google will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months. This will occur automatically in an attempt to “speed up” the AdWords experience. An email notification will be sent to individual AdWords users when their account has been deactivated. Mike Blumenthal reports that Google is now slowly rolling out the new Google My Business dashboard that it announced back in November 2017. I have had the new dashboard for my account for a month or s...
Mar 22, 2018•54 min
According to a report from Reuters, the European Commission has proposed new rules that will require search engines, commerce sites and online platforms to explain how they rank results and to reveal why companies are penalized or removed from listings or results. Google is showing answers in the search results without showing any organic listings or ads or anything but the answer. Yehoshua Coren posted on Twitter a screen shot of him going to Google and Google returning the answer and a button ...
Mar 15, 2018•53 min
Joost de Valk opens a Diversity Fund. It aims to cover the cost of travel and accommodation for speakers that increase the diversity of speakers at a given conference. Plus, Site or page update frequency is not a ranking signal Occlus Wrecked? Google: Titles Descriptions Are Easy Wins For SEO; Bing has confirmed support for JSON-LD formatted Schema.org markup; Google Image Search Product Schema Shows New Product Filter Support this podcast at — https://redcircle.com/webcology/donations Advertisi...
Mar 08, 2018•54 min
Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many others have been saying but there were also a few surprises. For example, the study discounts the impact of Schema to some degree and page authority. Eric Bidelman from Google posted a PSA, public service announcement, that since Goog...
Mar 01, 2018•54 min
RIP Jill Sampey; Google: Content Order, Position Placement Matters. Where you place your content on your page can impact your rankings. Daron Babin got a couple cats. WebmasterRadio.FM just wanted to be sure everyone knows that. We’re one of the 12 best!We’re one of the 12 best! Vote early, vote often. Vote like a Ruskiebot with a stolen VPN. China cracks down on funeral strippers hired to entertain mourners, attract larger crowds Vahan Petrosyan explains how to take a WP site from http to https...
Feb 22, 2018•55 min
John Mueller from Google said on Twitter that if you are building a new site, then you should most likely go HTTPS from the start. I don't think anyone would argue with that. Switching from HTTP to HTTPS can have its challenges but starting your site off on HTTPS from the onset makes a lot of sense. The folks at RankRanger posted on Twitter that over 70% of the page one Google search results listings are HTTPS. Mozcast has their number of Google's top search results with HTTPS being at 78%, so t...
Feb 15, 2018•50 min
Today on Webcology Google is sending out new Google Search Console notifications to some webmasters asking them to "provide a manifest and high resolution favicon for" their web sites. I guess Google wants higher resolution favicons to show up in the Chrome browser. Google announced they have a new AdWords policy around ticket resellers. Specifically they now "require all event ticket resellers to be certified and to radically increase their transparency." Also today they announced a new ranking...
Feb 08, 2018•54 min
Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo as Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3. David Szetela, host of PPC Rockstars weighs in. Plus, There’s a difference between indexing and ranking, Google gets all Amped UP over words, and Ranking in Google by aligning around search content Support this podcast at — https://redcircle.com/webcology/donations Advertising...
Feb 01, 2018•54 min
Today on Webcology our hosts bring you all the latest in SEO and Google David Harry. Harry is a senior SEO consultant with Verve Developments and the founder of the SEO Training Dojo. HuffPost has decided to shut down their entire contributor's platform, which was launched in May 2005. The platform was home to about 100,000 contributors, who covered everything from finance to relationships. In its place, HuffPost has decided to replace the contributor content with two new sections: Opinion and P...
Jan 25, 2018•54 min
Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content. The company said it's trying to prevent posts from 'businesses, brands and media' from crowding out 'the personal moments that lead us to connect more with each other.Now, with Facebook changing its news feed to emphasize posts from friends and family, rather than those from media and brands, publishers face a new challenge to the world to which they most recently adapted. Facebook's changing algorithms will force publis...
Jan 18, 2018•54 min
The new Google Search Console is rolling out over the next few weeks to all webmasters and you will be able to access the new Google Search Console and the old one via links in the navigation. So you can play with both side by side, as Google keeps adding more and more features in the new version. Google's John Mueller said in a video hangout that the URLs Google finds in your XML sitemap files are often used to define your canonical URLs. Then they go over a list of experts sharing the best sin...
Jan 11, 2018•56 min
Today on Webcology we ring in the new year with a whole new set of great breakthroughs. First the surprising thing Google learned about its employees, and what it means for today’s students. It turns out that is a gross simplification of what students need to know and be able to do, and some proof for that comes from a surprising source, Google. Also Google confirms mid-December search ranking algorithm updates. Google has confirmed what many in the search industry have seen over the past week, ...
Jan 04, 2018•52 min
