Search Ad Click Growth Falls; Ad Spend Rises
Feb 01, 2018•54 min
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Episode description
Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo as Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3. David Szetela, host of PPC Rockstars weighs in.
Plus, There’s a difference between indexing and ranking, Google gets all Amped UP over words, and Ranking in Google by aligning around search content
Support this podcast at — https://redcircle.com/webcology/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Plus, There’s a difference between indexing and ranking, Google gets all Amped UP over words, and Ranking in Google by aligning around search content
Support this podcast at — https://redcircle.com/webcology/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
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