Jim and Dave discuss social media imaging guidelines, YouTube's reduced subscriber criteria for their live stream feature, how Google will be launching "Google Hire" a job search service, and Google's 1210 acre land grab in Reno for future data center site. Jim and Dave also touch on the Google Earth's guided tours, importance of content hierarchy and website navigation, and Google's plan for a built in ad-blocker for Chrome. They go on to say Google offering its own ad-blocker in Chrome that ta...
Apr 20, 2017•53 min
A survey breaks down what those local SEOs believe are the most important ranking factors for both local packs and localized organic search results. Apparently Burger King listens to the show. LOTS OF H1s for everyone. Everyone gets a H1. Domain age important in ranking, Meuller says NO. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Apr 13, 2017•53 min
Today on Webcology Google’s Mobile first index unlikely to launch before 2018. Gary Illes, Next10conf. Remember, Gary is the person who predicted the coming Penguin update, starting in autumn 2015. They think its time to update the SEO Periodic Table. Every 2years Search Engine Land updates the table. Lastly, The future is PASO (Personal Assistance Search Optimization) – John E. Lincoln. Digital marketers should know where PAs get their information. If you accept the premise that the future of S...
Apr 10, 2017•54 min
Jim and Dave discuss how the Trump Administration and Republican Congress are allowing ISPs to monitor, manipulate, and sell your private information - from financial, medical, social security number, browsing history, mobile app usage, content of emails and online chats to third parties that place the highest big without your consent and with no opt-out feature and how Canada is taking a different approach in this matter. They then discuss Kelsey Jones leaving Search Engine Journal to focus on ...
Mar 30, 2017•54 min
Jim and Dave discuss the security side of Facebook, mobile applications, the difference between the Facebook App and Facebook Messenger. Looking at the sheer number of unique identified user in the Facebook universe, how 40% of all people on earth are using Facebook, and Whatsapp being second largest social networking, followed by Youtube and others in the top ten. They also respond to ads showing beside negatively associated videos and pages, which leads to a discussion on ads pertaining to goo...
Mar 23, 2017•41 min
State of Searcher Behavior Revealed; PayPal shares slide after Google announces rival email feature which leads to some commentary about Peter Theil. Google Allo can reveal to your friends what you’ve searched. Google: Page Layout Algorithm/Penalty Is Still Important. Google Tackles Fake News, Inaccurate Content & Hate Sites in Rater Guidelines Update Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out:...
Mar 16, 2017•53 min
Weight of Google Ranking Signals Changes Based on Search; Internal Links to About Us, Contact Us & TOS Pages for SEO; Long mobile load brings bigger bounces; Google Home may get support for multiple user accounts. AdWords Expanded Text Ads could get even longer with second description line test. Dwell Time: Does It Affect SEO? Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/pr...
Mar 09, 2017•54 min
12 year Google veteran Mailie Ohye announced Tuesday she would be leaving former Developer Programs Tech Lead. The carousel is Mailie’s most recent contribution to the front-face of Google’s index. They talk about how Uber users get message about Susan Fowler when trying to delete their account. The use of technology to improve conversation online. Also how Google just cracked one of the building blocks of web encryption. And George Freitag, Local Search Evangelist at Moz, chats with Jim and Dav...
Feb 23, 2017•58 min
Jim and Dave are joined by Jonathan Allen. Co-Founder, President, Longneck and Thunderfoot. The guys talk about Google's latest search features, virtual reality in google and new features in google maps. Plus they touch on top ranked local businesses based upon quality measures. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Feb 16, 2017•51 min
Jim Hedger and Dave Davies dive into the world of AI and artificial intelligence talking about voice first search and machine learning with Eric Enge of Stone Temple Consulting. Plus, we get a update on the issue of net neutrality with Ernesto Falcon, Legislative Counsel at the Electronic Frontier Foundation. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Feb 09, 2017•54 min
Jim and Dave talk to Rhea Drydale from Outspoken Media about brand and reputation marketing. Rhea presented at MozCon 2016 speaking about How to do Reputation Marketing. Rhea explained what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business costs. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https...
Feb 02, 2017•54 min
James Gandolfini Death, Build a Good Site not Links; Why Google Stopped Asking Job Applicants to Answer Impossible Brainteasers; Will Google Plus overtake Facebook for social sharing? Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jan 29, 2017•56 min
Search Engine Optimization Companies: Break Google Rules to Get Top Rankings?Google Slaps Another Guest Blog Network: PostJoint; Also, returning guest Kristine Schachinger joins Jim and guest host David Harry to discussthe serious vulnerability in the popular OpenSSL cryptographic software library called Heartbleed. Michelle Stinson-Ross of Offers.com discusses social media branding and tells us how she thoughtherposting format on a Facebook brand page she manages had changed. Related articles a...
Jan 29, 2017•56 min
Google Instant Apps are the abbreviated applications would be streamlined enough to start working immediately after users open them with a URL tap, temporarily loading the full software's functionality without going through the rigmarole of a traditional Play Store installation. After half a year, the Android team has opened up a select few Instant Apps to live testing. Cindy Krum, Emily Grossman and Ashley Berman Hale from MobileMoxie fill us in. Support this podcast at — https://redcircle.com/...
Jan 26, 2017•51 min
DuckDuckGo Reaches 10 Million Searches; Matt Cutts Retires From Google, and chooses to head up the US Digital Service. Plus, Google Home units arguing over which is human and which is robot, Google Killing off Google +, and an interesting Google patent - an extension on what they're doing with cars. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jan 19, 2017•56 min
Google confirms rolling out the mobile intrusive interstitials penalty. This penalty only impacts intrusive interstitials that happen directly after going from a Google mobile search result to a specific page. Bad Content = Bad SEO. Though less is not more, more is not necessarily better. Ryan Shelley from Search Engine Land reports on Why SEO and Lousy content don’t mix. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Priva...
Jan 12, 2017•54 min
Some May See A Drop In Google Link Counts In Search Console; Google: SEO Is One Of The Primary Reasons Websites Are Targeted For Hacking. Plus Jim and Dave discuss an interesting google patent- an extension on what they're doing with cars. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jan 05, 2017•53 min
SEO AS Dirty As Ever. As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry." Plus, and On-Page SEO Tips and Tricks with Jon Henshaw from Raven Tools. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 29, 2016•58 min
Rob Bucci, the founder and CEO of STAT Search Analytics, chats with Jim Hedger and Dave Davies about featured snippets and the future of search. Vivid Seats SEO Director Bryson Meunier talks to Jim and Dave about search in a world where there is no SERP at all (Echo, Google Home, etc.) Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 15, 2016•53 min
Users and their impact on search, the new SERP features and voice search discusses as Jim Hedger and Davies welcome SEO & Content Architect at Moz Britney Muller and Freelance Journalist, Content Marketer, and Storyteller Cara Harshman. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 08, 2016•54 min
Link Acquisition and Link Building : What Has Changed? Jim Boykin and Ann Smarty with Internet Marketing Ninjas explains how changes to Google like the numerous and continuous releases of their Penguin Update have made a significant impact. We learn about the positive changes Google has made to help Identify link networks and private networks. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://red...
Dec 01, 2016•53 min
Conversion Optimization with a focus on things you can do on the fly as Jim Hedger and Dave Davies speak with performance marketer at Unbounce, Duane Brown. Duane works in performance marketing at Unbounce. Past work includes Jack Wills, ASOS, TELUS and KPMG. He's also a wanderluster having traveled & eaten his way through 34 countries. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcir...
Nov 17, 2016•51 min
Understanding the Google Mobile First Index Rollout from Building Indexable Progressive Web Apps, lots of updates to Android phones and aggregated webmaster tools to better leverage search data. Jim and Dave welcome Cindy Krum, Emily Grossman and Ashley Berman Hale from MobileMoxie to discuss all of the changes. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Nov 10, 2016•53 min
Talking Augmented and Virtual Reality as Jim Hedger and Dave Davies speak with Tracy Ingram, the Founder / CEO of BioscanR Tracy Ingram has over 10 years experience in Bioinformatics and has imported technology from all over the world, specializing in data acquisition and pattern recognition from microdata. As former Director of Research for a military contractor he worked on developing adaptive technologies. He is also cofounder of Healthcamp Florida, a nonprofit organization focused on identif...
Oct 27, 2016•53 min
Google launches affiliate location ad extensions Why crawl budget and URL scheduling might impact rankings in website migrations.? Plus, Jim and Dave chat Wordpress and SEO with David Vogelpohl, the Vice President of Web Strategy at WP Engine. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Oct 20, 2016•55 min
Jim and Dave celebrate 10 years of Podcasts, going back to their first broadcast of the Alternative on October 12th 2006. Plus, they speak with Dr. Peter J. Meyers (AKA "Dr. Pete") , a Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/priva...
Oct 13, 2016•53 min
Jeremy Knauff, CEO of Spartan Media, speaks with Jim and Dave about some of the mistakes smart web designers make that can kill SEO, and how to avoid or fix them. They also cover Google’s recent Penguin 4.0 update, the future of search, and a topic that Jim and Jeremy are passionate about, PTSD in the veteran and first-responder community. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcirc...
Sep 29, 2016•55 min
Jon Henshaw, Co-founder and President of Raven Internet Marketing Tools speaks with Jim and Dave following a recent webinar on On-Page SEO Tips and Tricks he hosted with WPEngine's David Vogelpohl. They also talk about some of the highlights coming out of MozCon 2016. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Sep 22, 2016•52 min
More on Google Penguin Update as Google: is said to be Working On The Penguin Launch Announcement. That and more are discussed as Jim Hedger welcomes Jenny Halasz and Thom Craver. Jenny Halasz is President and Founder of JLH Marketing, a marketing consulting firm focused on developing scalable acquisition strategies for clients through PPC, implementing technical website improvements and content marketing through SEO, and giving clients the insights needed to measure success through analytics. T...
Sep 15, 2016•52 min
Jim and Dave ponder if it's safe to project the Long March of the Penguins is underway. We can hem-haw and hedge around it but I think we're on solid ice here. Full follow links in widgets and signature links placed by third party developers. (why exactly is Google giving this notice at this time? [again]) Plus, the demise of ClickZ/SES, Star Trek's 50th anniversary and why Apples and audio-jacks are like Blackberrys and keyboards Support this podcast at — https://redcircle.com/webcology/donatio...
Sep 08, 2016•48 min
