Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
Jim Hedger and Dave Davies are joined Jennifer Van Iderstyne, Gretchen Shelby-Dormer Jeremy Knauff and Patrick Stox for a SEO 2017 End of Year Roundtable. Google algorithm changes and search results, AI and voice search, mobile and machine learning and more. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
U.S. regulators ditch net neutrality rules as legal battles loom, plus Google isn't just good for finding cat videos on the internet. The search giant's machine learning technology is also helping search the universe for planets outside our solar system. Plus breaking news on how Google Search Console beta adds 12+ months of data to performance reports. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: h...
Net Neutrality Protests in front of Verizon stores; Feud between Amazon and Google has Google cut YouTube stream to Amazon products. If you’re in Zurich, John Meuller is thinking of doing another live hangout from Google’s Zurich offices. Contact him on Twitter @JohnMu to inquire. Blog for Bribes could get you penalized Roughly three years ago, Yahoo and Mozilla announced that Yahoo would be the default search engine on Firefox in the US. That relationship ended early when Mozilla released the m...
Today on Webcology our hosts Jim Hedger and Dave Davies go through all of your weekly headlines. Google Expands Phone Call Organic Links In Search Results. Back in March 2016, it was reported that Google was showing phone number extensions in the organic search results snippets. Well, that seems to now be expanding beyond the US and into other regions. Twitter is testing a 280 character limit, while suggesting that letting people say more will get them to tweet more. However, Twitter has every i...
Jim Hedger and Dave Davies motor through a litany of topics from Googles new features to Politics. , Google said they will not be moving sites to the mobile first index that are not ready for the mobile first index. Not yet at least. Google has once again been called out for algorithmically encouraging the spread of dubious, politically charged speculation and misinformation around a topical news event. In the latest instance of the algorithmic amplification of misinformation, the news event in ...
Today on Webcology we go through a massive amount content from the internet world. Google’s focus on local search the past couple of years has some expecting local search traffic to play a heightened role for brick-and-mortar retailers this coming holiday. Google is now teeing up some new shopping features and reporting capabilities ahead of the holiday shopping season. We ask the questions Do Google Posts impact ranking? A case study Columnist Joy Hawkins shares the results of a case study to s...
Dave Davies returns from the MERGE Conference 2017 in Orlando and welcomes aboard alongside co-host Jim Hedger: Mary Davies (President of Beanstalk Internet Marketing, Inc.) who spoke on a panel about how to get traffic from Facebook, why you should boost posts, and how to properly manage Facebook campaigns. Michelle Stinson-Ross (Gruen Digital Marketing Agency, VP of Marketing Sales)who spokeabout integrating social media into your online marketing campaigns to get more traffic and sales. Dave ...
Lurie has recently posted a presentation entitled Burying Hate Speech in the SERPS, where he explains,"Google tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. Lurie talks about two strategies I've used to push those sites down the rankings. Gord Downie, the lead singer for the beloved Canadian alt-rock band the Tragically Hip, died Tuesday at the age of 53. The cause was terminal brain cancer. Downie was...
Today on Webcology we start off with a Google Search Algorithm Ranking Update. We had a Google algorithm update over the weekend, starting probably late Friday, October 6th and rolling out over the weekend. Most took notice on Saturday, October 7th but the chatter is still fairly strong and will likely remain strong for a net couple of days. It turns out Google Mobile Ranking updated. A lot of folks are not just continuing with their chatter on the Google Columbus update but also now we are seei...
Today on Webcology we talk about everything need to know up and coming in internet toys. Plus we touch a very cool way a band used facebook live delay. Google's John Mueller confirmed yesterday in a hangout at the 15:38 mark that Google is indeed testing the mobile first index in the live search results. With this test, Google is not only looking to see how much it impacts the searchers and current rankings but they are also building new classifiers for debugging purposes. Have a session idea fo...
Today on Webcology the guys get into a bunch of different topics to keep you in the know. They speak about Google expanding phone call organic links in search results, Google was showing phone number extensions in the organic search results snippets. Well, that seems to now be expanding beyond the US and into other regions. Is Twitter on the decline? The rest of Twitter’s business looked more or less fine, but it seems that Wall Street was still relying on Twitter to continue that even small use...
Today on Webcology the guys talk about the Equifax leak, Google Brain, and changing your HTML to affect your search rankings. Sometimes you see the most obvious questions posted to Googlers and you think, hmm, I wonder how many others don't think this is obvious. In any event, when you change your content and HTML on a page, it can and often does, impact your rankings for better or worse. HTML changes without content changes can also do the same but it depends what exactly you change on the page...
Today on Webcology the guys talk about everything from Google to mobile web development. Ever wonder what the number one, most important, search ranking factor is in Google's algorithms? Is it links? Is it content? Is it a special hidden meta tag? Nope, it is none of that. It is awesomeness.Yep, that is what John Mueller of Google said, the number one, most important ranking factor Google uses to rank search results is awesomeness. Google is offering a mobile web developer certification. for the...
On Today's episode of Webcology Jim and Dave talk about all the latest and greatest in search engine optimization. Google upgrades flight and hotel search to provide price grid views as well as upgrading the Panda algorithm. They also talk about the recent statistic on how many people illegally watched the Connor McGreggor Floyd Mayweather fight on various social media accounts. As well as Researchers teaching AI to write totally believable fake reviews, and the implications are terrifying. Supp...
Jim and Dave speak with Search Engine Optimization SEO Consultant Bill Hartzer. He fills us on a recent announcement of the first Digital Search Summit event, being held as a part of the Merge! Show, this Fall in Orlando, Florida. He tells us how he is working with conference organizers of Merge! Show to put together a great set of digital marketing and search marketing sessions, presented by world-class speakers. Support this podcast at — https://redcircle.com/webcology/donations Advertising In...
Jim and Dave welcome the CEO at Spartan Media Jeremy Knauff and Jon Henshaw, the Director of Digital Marketing and Product Evangelist for TapClicks and Raven Tools. Jon is also the Co-founder of Raven Internet Marketing Tools, an online marketing management and reporting platform that was acquired by TapClicks in 2017. Jon talks about trying to build custom WordPress themes that are as fast as AMP, plus a roundtable discussion of some recent SEO headlines. Support this podcast at — https://redc...
Joel Klettke gave an awesome presentation at Mozcon 2017 covering how to structure and develop content using what your customers tell you. He says the usual path and layout can be great but can also lead to a boring, useless page. He started a task to create great content and with the understanding that every conversion is a conversation. He warns that we focus on demographics but too little on motivation. Motivations guides us. If you want check out his presentation just click HERE Support this...
Artificial Intelligence and The Truth About Mobile-First Indexing as Jim Hedger and Dave Davies welcome back Cindy Krum and Emily Grossman from MobileMoxie. Cindy calls back her MozCon 2017 presentation on The Truth About Mobile-First Indexing. She explains how Mobile-first indexing is REALLY about cloud-first indexing (URL’s are not required). With all the new devices, many without browsers or with tiny screens URLs are irrelevant. Support this podcast at — https://redcircle.com/webcology/donat...
Back-to-school tips for Bing Shopping CampaignsGoogle confirms testing auto-play videos in the search resultsGoogle adds vacation rentals filter to hotel search resultsGoogle adds new SOS Alerts to search and Maps as part of its crisis response featuresGoogle officially changes Sitelinks design to carousel formatGoogle has dropped Google Instant SearchGoogle intros new call bid adjustments in AdWordsFacebook is going to let publishers start charging readers to view storiesNPR survey: Americans l...
Google Search Console Sees Changes to Impressions and Position Data as Google made some changes to make searches with lower positions more accurate, which is reflected in the changes. Google has posted an update in their Data Anomalies list, as well as including a notation when you look at your data in Search Analytics within Search Console. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redci...
New Google search console users who signed up for the service between June 21 and July 10, 2017 might notice that the data associated with those twenty days has gone missing. Greg Stirling covered the Future of Retail report from Walker Sands which notes that - 19% of consumers made a purchase using a voice controlled device in the last 12months. - Millenials however 37% always or often shop online using voice controlled devices.- 43% of this group made a purchase using voice in the last twelve ...
Today on Webcology Jim is Riding Solo, well sort of. Kristine Schachinger sits in with Jim to talk about Google getting hit with a fine from the EU, and SearchEngineLand Founder and SMX Conference Chair Danny Sullivan Retiring.After 21 years running sites about and covering digital and search marketing, it’s time for a change for Danny Sullivan. He's becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media is the company that he cofounded with ...
Today on Webcology the guys are joined by the VP of Industry Insights with Yext, Duane Forrester. They talk about how the Launch of Yext App Directory Makes it Even Easier for Brands to Structure Digital Knowledge for the Intelligent Era. Duane has 20 years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more. Extensive content planning and creation experience. Author of two b...
Today on Webcology the Guys are joined by Mike Dover, a very special guest to the show. Mike Dover is a writer, educator, technologist, and sometimes humourist. Most importantly, Mike is a modern thinker’s thinker. Many of you might be familiar with Mike’s first book, Wikibrands, Reinventing your Company in a Customer-Driven Marketplace coauthored with Sean Moffitt and forwarded by his long-term mentor Don Tapscott. (yeah, Mike is a protégée of Don Tapscott. For technologists, that’s something s...
Google’s algos share useful data with each other; How featured snippets steal significant traffic from the top organic result; If you want to see it as Google sees it, render in search console; News being treated with your money or your life quality rating, according to new Google guidelines. Plus, Dave shares more interviews with PushCrew and Evergage at the 2017 Conversion Conference. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.c...
Following his Conversion Conference 2017 presentation (CRO tactics for making money with YouTube videos ads) Dave Davies catches up with Greg Jarboe from SEO-PR. . They discuss conversion rate optimization tactics you should test on your YouTube videos and ads. Plus, Over-optimization is a thing. So are link-schemes. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dave Davies speaks with Marty Greif , EVP of SiteTuners on location at Conversion Conference who spoke on a session called Ouch! – Avoiding Common CRO Mistakes for Marketing Executives. The show mourns the sudden death of 90's grunge rocker and lead singer of Sound Garden, Chris Cornell. Today the FCC Votes To Begin Rollback Of Net Neutrality Regulations, Jim talks about the pros and cons of the net neutrality rollback and what it will do to our internet. Support this podcast at — https://redcir...
On todays episode of Webcology Jim and Dave talk about the difference between spammy links and unnatural link. They touch on how it's not good SEO to always agree with Google, because they’re often wrong. The conversation of net neutrality is started based on the recent comments by HBO host John Oliver. Last but not least they go over the recent Landy Awards. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-...
Today on Webcology Jim and Dave talk about how Google Chrome will add new ‘Not secure’ warnings later this year. Google assessing the ‘authority’ of web pages and has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Also Google Won’t Demote Pages For Linking to a 404 Page. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com...
Google takes on Fake News and False information search results with Project Owl to launch a new emphasis on authoritative content to improve search quality. Jim and Dave speak on the disturbance in Google's advertising algorithms: currently Google raters are scrambling to adjust algorithms to no longer show unhelpful, offensive, or downright horrific content among ads. With this, Google’s army of live raters just became a militia. Google is busy launching new software like the new Google Assista...
