Assessing The Authority of Web Pages and "Not secure" warnings - podcast episode cover

Assessing The Authority of Web Pages and "Not secure" warnings

May 04, 201751 min
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Episode description

Today on Webcology Jim and Dave talk about how Google Chrome will add new ‘Not secure’ warnings later this year.  Google assessing the ‘authority’ of web pages and has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Also Google Won’t Demote Pages For Linking to a 404 Page. 

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