SpaceX Test Mishap to set back Facebook’s African Expansion Project as the Amos-6 satellite which Facebook had booked time on to beam Internet signals to sub-Saharan Africa, a region Facebook was aggressively trying to expand into to advance both humanitarian and business concerns. Pokemon Gone and the Lifespan of Fads as Washington Post did an interesting piece on the life of fads today. Pokemon Go has faded faster than virtually every other Internet game (Farmville, candycrush, etc...) in hist...
Sep 01, 2016•48 min
Google cracking down on interstitials on mobile pages. Yelp is not happy. Crackdown starts in January. Google listed three types of interstitials that “would not be affected by the new signal” if “used responsibly.” Those types are:• Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.• Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content...
Aug 25, 2016•53 min
Moz LayoffsThe search marketing world was stunned late yesterday with the announcement Moz is laying off 28% of its staff in a move to become profitable. Moz CEO Sarah Bird made an emotional blog post yesterday titled, “Moz is Doubling Down on Search” outlining a renewed focus on core SEO related products in the Moz Toolbox such as rank tracking, keyword research, local search listings, duplicate management, onpage items, web crawl, and links analysis. Left unmentioned in her post was the commun...
Aug 18, 2016•49 min
Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million; No loss of PageRank for 301 or 302 redirects; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.; Top 20 Weird Google Questions as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://...
Aug 17, 2016•41 min
4 daily habits of successful SEOs 1 – Read the News 2 - Review all analytics tools to figure out what is and isn’t working 3 – Take hands-on action. 4 – Constant skills upgrading requires constant tinkering Plus, Arianna Huffington stepping down from HuffPost. Huffington said the new health and wellness company she is launching, Thrive Global, demands her full-time attention. Thrive will start in November. Links still Crucial, as explained by Jason deMers in Search Engine Land; Google Brain team...
Aug 11, 2016•41 min
Google's possible reversal of last week's algorithm update; Instagram's new killer feature that copies Snapchat; Explaining impressions, position, and clicks; No loss of PageRank for any 3xx redirect; How Google Treats Subdomains vs. Subdirectories in 2016; Singular and plural words can be different in Google's eyes; Disavow file and manual action reinclusion requests have to be on canonical URL; AMP in general SEPS; AMP pages no longer need structured data to be valid in Google Search Console. ...
Aug 04, 2016•51 min
Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million; No loss of PageRank for 301 or 302 redirects; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.; Top 20 Weird Google Questions as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://...
Jul 28, 2016•53 min
Machine Learning and Trying to Predict Google Rankings as Jim Hedger and Dave Davies speak with JR Oaks, Director of Strategy for Consultwebs, an agency that specializes in online marketing for law firms throughout the United States and internationally. JR wrote a piece in Search Engine Land on machine learning, "An experiment in trying to predict Google Rankings" Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy &...
Jul 21, 2016•53 min
Air BnB taking housing stock out of communities; Pokemon Go – Pokemongo • WTF? Marketing boom for small businesses with lures or gyms; Amazing for augmented reality applications. Will Penguin Ever Launch? Poll being taken at SE RoundTable.. Pop-ups asPrimary Content? Meurlerbe (Maybe) Google’s new Showcase Shopping feature to display paid shopping ads in new and improved ways. Plus, Jim Hedger and Dave Davies speak with WME Training founder David Ogletree to talk about AdWords,PPC, SEO and his l...
Jul 14, 2016•49 min
Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Jim Hedger and Dave Davies discuss a recentSearch Engine Land article that says, "As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still ...
Jul 07, 2016•51 min
Big Change to Keyword Planner: Google Restricts Access to Those With AdWords Accounts as reports say reports that Google has turned off access to those that use the tool without also being an active advertiser with a currently active campaign. Plus, Google Displays Lyrics in Search Results; Songwriters & Publishers Earn Revenue; Plus, AMP is Not Currently a Ranking Factor as Gary Illyes, Webmaster Trends Analyst at Google, opened up SEJ Summit Chicago with a twenty-minute presentation about ...
Jun 30, 2016•55 min
Gaining Demographic Data In Relation to Your Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim . In his Conversion Conference 2016 presentation, “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. He begins with the note: small changes usually result in small changes. Sometimes you need to make bold decisions to get significant results. He further notes that it’s important to know what a conversion...
Jun 23, 2016•51 min
Why Would Microsoft Buy LinkedIn? Google search analytics report adds the ability to compare queries. Google just made a key AI investment in Europe, tax investigations be damned. Super polite grandma's Google search gets results — and then some. Her courteous search request has gone viral — it even made Google smile. Increased Increased Crawl Rate Not Sign of Google Panda or Algorithmic Issue Being Lifted. Vanity Keyword TLD Domain Names Do Not Get Ranking Boost Support this podcast at — https:...
Jun 16, 2016•51 min
Importance of Infographics with NowSourcing Founder, Infographic Scholar,Entrepreneur, Google SMB Advisor and VR Futurist Brian Wallace talks to Jim Hedger and Dave Davies about his work with infographics. NowSourcing provides Internet marketing services specializing in infographics, social media marketing, pay per click management and online reputation. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: ...
Jun 09, 2016•54 min
Facebook looking for a SEO; Life is just a fantasy or perhaps just a sim ; Elon Musk: There's a 'one in billions' chance our reality is not a simulation Google still working on separate mobile search index; Next Mobile Friendly Update Includes Page Speed; Coming in Months; You can probably ignore scraper sites links but, if you’re battling low quality links, don’t ignore them...says Gary Ilys at Google Dance Japan Support this podcast at — https://redcircle.com/webcology/donations Advertising In...
Jun 02, 2016•54 min
Advice Local announced world-renowned search engine optimization (SEO) expert, Bill Hartzer, will join their corporate team to lead Agency Services. Jim Hedger and Dave Davies speak with Hartzer about the move. "I'm very excited about joining Advice Local," Hartzer said. "I get to bring my local and technical SEO experience to this progressive digital marketing agency. I look forward to helping companies, from small businesses to large enterprise organizations, become more visible on the Web and...
May 26, 2016•55 min
Facebook IPO fallout from Wall Street following its initial public offering, Jim and Dave analyze the past 7 days, plus they discuss an article titled Linking to Promote Keyword Clusters. Also, Xoomfile founder and CTO Robert Gagnon tells us about the latest launch of the newest version of their Xoomfile Secure File Transfer software. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.co...
May 24, 2016•49 min
The SEO is Dead debate, Importance of Working Yahoo! into your marketing strategy and rollerblading for the Ringling Brothers Circus as Jim and Dave welcome former Director of Technical Marketing at Yahoo! Laura Lippay, now the new CEO of SEOgadget.com. Jim and Dave also discuss the Press Release announcing a Google Acquisition Hoax, how the Google Penalty Removal Wont Necessarily Improve Rankings and the Anti-Google Holiday Shopping Campaign from Microsoft. Support this podcast at — https://red...
May 24, 2016•58 min
SES Chicago 2013: SEO Isnt Dead, Its Been Reincarnated; Google Penalty On WWW Revoked But Remains On Non-WWW. Also,Matt Cutts responds to a Hacker News thread where someone was upset with spammer SEOs when he noticed a site was scraping the content and images off of his mothers site.Matt responded that the scraper site is not benefiting from the stolen content and is not getting any traffic from Google, from what he can tell. Support this podcast at — https://redcircle.com/webcology/donations Ad...
May 24, 2016•56 min
Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites and theSEO IndustryReacts. Will Google Ever Update PageRank Again?Right To Be Forgotten To Blame For Removal Of 50 Wikipedia Links From EU Search Results. Also, Dave proclaims his proactiveness following the recent story whereRussian Hackers Amassed Over a Billion Internet Passwords. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://r...
May 24, 2016•55 min
Discussing The Art of the SEO Audit as Jim Hedger and Dave Davies welcome Alan Bleiweiss, a Forensic SEO audit consultant with audit client sites consisting of upwards of 50 million pages and tens of millions of visitors a month. Alan explains how forensic SEO audits provide a road-map to those tasks most likely to take your business web site to the next level in organic search results Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.co...
May 19, 2016•55 min
Google Rolls out Mobile Friendly ranking boost, Bing Ads Bans Third-Party Technical Support Services Companies, plus Jim Hedger and Dave Davies discuss: Google AdWords Bans Payday Loans & Other Risky Loan AdsGoogle Plans to Map the Interior World in 3-DGoogle Dismisses Any Recent Major Algorithm UpdateGoogle reportedly announcing a standalone Android VR headset next weekNew Title & Description Lengths for Google SEO in Search ResultsThe True Value of technical SEOs Support this podcast a...
May 12, 2016•53 min
Siri’s creators say they’ve made something better that will take care of everything for you. Plus, Need to get rid of problematic or unnatural backlinks and not sure where to begin? Dave Davies outlines his process for performing a manual backlink audit.Plus, Dave Davies and Jim Hedger discuss Hacker collects 272m email addresses and passwords, some from Gmail; Sneaky Mobile Redirects & Manual Actions: Google Warns Webmasters Again; A Look at the May 2016 Google Webmaster Report Support this...
May 05, 2016•54 min
Jim and Dave interview patent guru Bill Slawski from SEO By The Sea on a recently granted patent on reasonable searchers. They discuss the significant impact on link calculations this patent introduces as well as what webmasters need to know to maximize the impact on their energies. Plus, Jim and Dave also discuss : Getty Images EU Lawsuit against GoogleFTC Anti-Trust investigation against GoogleThe announcement that Webmaster Radio has re-branded as Cranberry Radio Support this podcast at — htt...
Apr 28, 2016•56 min
Google Makes Ad Updates Affecting Local Search as Google makes 2 ad updates that will affect local search marketers. Ads now appear in Local Finder results, plus ads display differently in Google Maps. Plus, Jim and Dave also discuss : 75% of Site Owners Cleaned Up Hacked Sites After Google NotificationSatisfaction A Future Ranking Signal In Google Search Results?Google Penguin Update! Stahp Already!U.S. Supreme Court Refuses to Hear Google Book Scanning CaseGoogle Displaying A Featured Snippet ...
Apr 21, 2016•54 min
Google Makes Ad Updates Affecting Local Search as Google makes 2 ad updates that will affect local search marketers. Ads now appear in Local Finder results, plus ads display differently in Google Maps. Plus, Jim and Dave also discuss : 75% of Site Owners Cleaned Up Hacked Sites After Google NotificationSatisfaction A Future Ranking Signal In […] Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://r...
Apr 21, 2016•54 min
Rise of the Content Delivery Networks + Content Delivery Networks and SEO, Artificial Intelligence and Facebook – The Bot Revolution or, Are the bots are revolting? Google and Free Product Reviews; The Landscape of Linkbuilding ; Google: Do Not Replace Mobile / Responsive Sites With AMP; USE Rel Canonical / and HREFLANG tags within section, not after is ; Google goes after Clickjackers. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.c...
Apr 14, 2016•56 min
Google downplays the importance of Java to Android, to disprove Oracle claims that it’s owed $9.3 billion in damages. A ZDNet reports states Google has filed a rebuttal to Oracle’s claim that it’s due $9.3bn in damages for unlicensed use of Java code in Android. Google says its own damages expert “strongly disagrees” with the financial relief […] Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://...
Apr 01, 2016•55 min
RankBrain Ranking Signal Importance Roundtable as Jim Hedger and Dave Davies welcome David Harry and Jennifer Slegg from The SEMPost. Jennifer reported that Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed. When Google originally announced RankBrain, a Google Spokesperson confirmed with The S...
Mar 24, 2016•50 min
New WordPress Plugin to Create Facebook Instant Articles as Facebook announced that Instant Articles will be available to all publishers on April 12, 2016. And to increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress plugin to make articles Instant Articles friendly. Instant Articles is similar to AMP in that it creates an extremely mobile friendly version of a page or article that loads up to 10 times faster. Like the AMP plugin, the I...
Mar 10, 2016•55 min
