The pandemic has changed the face of many industries, but how has it changed the landscape of B2B PR? And what does it take to work in this fast-paced area of PR? In today’s episode of We are pr., Account Director Emma Arthurs and Head of PR Yasmine Triana discuss all things B2B. To find out more about our B2B portfolio visit rooster.co.uk and check out what we’re up to day-to-day across our socials @roosterpr.
Interested in hearing direct from Rooster’s engine room on the changing travel landscape? You should be… In this episode of We are pr., we hear from Senior Account Executive Hannah Carlisle and Account Manager Charlotte Wright, who discuss how the travel landscape has changed over the last year and how their strategy has pivoted to ensure they’re able to continue securing top tier coverage for clients. Find out more about Rooster on our website, rooster.co.uk, and check out what we’re up to day-...
In this special episode of We are pr., Julie Aguilera Kemp talks mental health breakthroughs, simple tips for keeping your head high, and microbreaks we can take to keep ourselves motivated with chartered psychologist and wellness expert Suzy Reading. Suzy Reading is a chartered psychologist specialising in wellbeing, stress management, and facilitating healthy lifestyle changes. She works with individual clients to nurture head, heart, and body to empower them with the tools for self-care. She ...
In this episode of We are pr., four Roosters share their unique experiences and stories on how they arrived into the world of public relations. You’ll hear how Natalie moved from journalism and James from sailing yachts, Emma’s change from in-house to agency, and Arabella’s path through internships. In this insightful episode, the Roosters’ discuss the valuable skills they see as vital in order to have a successful career in publications, tips and recommendations on how to get into PR, and some ...
In this latest episode of We are pr. Rooster’s Charlotte Wright speaks with Katie McGonagle, Features & Supplements Editor of UK travel trade magazine Travel Weekly. They discuss how the title and travel journalism has had to adapt in the wake of the pandemic, the important role travel agents will play as tourism resumes, the future of travel, and sustainability in tourism. Find out more about Travel Weekly here: https://www.travelweekly.co.uk/ Follow Rooster across social @roosterpr and hea...
It’s no secret that consumer habits have changed radically in the year since lockdown, so what does that mean for the portfolio of consumer and lifestyle clients at Rooster? In this episode of We are pr., Associate Director Julie Aguilera Kemp and Senior Social Manager Zac van Manen chat with Senior Account Manager Natalie Garland about journo desk drops, working from the kitchen table, the social shift to ecommerce, and our dream consumer and lifestyle clients. Find out more about our consumer ...
In Rooster's first podcast for 2021, Senior Social Manager Zac chats with Account Director Jo to run through our process on marrying PR and social for integrated accounts. From top-level strategy to day-to-day management, there are many advantages to bringing your PR and social together at the same agency. Clear messaging, crisis management in one place, simple team-to-team communication, and strong campaign distribution means your PR and social efforts are complemented by expertise across the b...
As the year comes to a close, a few of the Roosters reflect on what has, quite frankly, been a year like no other. They’ll share with you the challenges they’ve faced, both personally and professionally, as well their hopes for 2021. Stick it out to the end for a fun Christmas food gag. So here it is, our wrap up of 2020. Here's to a brighter 2021! From all of us at Rooster, we wish you all a merry Christmas and a happy New Year. Find out more about Rooster at https://rooster.co.uk/ or find us a...
As we head back into winter, Elsa Findlay caught up with Camptoo's UK founder Ed Bassett to chat about how the campervan sharing economy platform embraced the opportunity for a safer, more self-contained summer this year as British travellers opted for the traditional staycation. Ed talks us through Camptoo's approach to planning during a pandemic, the importance of flexibility when adapting to our new normal, and how tourism boards have contributed to domestic travel marketing in an impossible ...
When your organisation’s business objective is to promote London’s diverse offering to an international audience, in order to attract visitors and help grow London’s economy, how do you adapt when a global pandemic hits? In this episode of We are pr. we spoke with Feeroza Patel, Head of Corporate Communications and Public Affairs at London & Partners, who tells us of the innovative virtual and hyper-local campaigns the organisation launched in the wake of the pandemic. Find out more about Ro...
What do you get when you combine a novel coronavirus, a shifting series of global lockdowns, and the European Facebook page for Taiwan's national airline? A nimble, respectful, and confident plan for managing content, communities, and customer service. Hear more from Zac and Charlotte as they chat about handling the prolonged uncertainty of coronavirus for an airline during the depths of the crisis. Head to our website for more detailed information in our case study. www.rooster.co.uk // @rooste...
It's been six months since Rooster began working from home courtesy of COVID-19 closing office doors around the world. During this time, we've all had to adapt to a new working environment without office banter, endless tea rounds, and plenty of notebooks to hand. To reacclimatise, we've mixed up our lunch routines, introduced new ways to embrace the time we spent commuting, and replaced meetings with Zoom calls. There have been highs, lows, and in-betweens but — like everyone else — we're just ...
What happens when lockdown strikes the office of a weekly trade publication? In this episode Rooster's Head of PR, Yasmine Triana, chats with Emma Shone, News Editor at Property Week, as they discuss how the news team has kept the wheels rolling during the pandemic. How is the property industry being affected by the pandemic? What trends are we expecting to see in commercial and residential? Emma and the Property Week team are across it all and in this episode of We are pr., she deep dives into ...
A decade ahead of its time, Groovy Gecko has pioneered livestreaming technologies and production over the past 20 years. Rooster’s Head of PR, Yasmine Triana, chats with Jake Ward, Business Development Director at Groovy Gecko, as the company finds itself right in the thick of a world navigating lockdown. Events cancelled, campaigns on pause, and business meetings conducted from home — in this episode of We are pr., we look into how companies and organisations have adapted, Groovy’s iconic proje...
For this episode of We are pr., Senior Account Manager Jo Kendall interviews special guest Alex Outhwaite, a TV presenter and content creator with thousands of followers across her YouTube channel and social media platforms. In this episode, we discuss Alex's journey into travel as a full-time career and the multi-faceted approach she's taken to ensure her business continues to thrive. Jo and Alex discuss how PRs can work with content creators, the role of social media with the travel industry, ...
For this special International Women's Day episode of We are pr. we are pleased to introduce our first podcast guest, Ngozi Emeagi, MS Amlin's Global PR Lead and Women In PR committee member. In this episode Ngozi and Yasmine Triana, Rooster’s Head of PR, discuss why there are few women in PR senior roles, imposter syndrome, and what may be causing a wider than average gender pay gap in the PR industry. Yasmine and Ngozi are open and candid about what they've learned, what they wish they knew, a...
This month, Elsa Findlay and Natalie Garland chat about the difference between PR and marketing — and the blurring lines between them. Find out about how we work, what a press office does day-to-day, and how to tell the difference between PR and marketing. Every episode of We are pr. is hosted by a member of the Rooster team sharing their own thoughts and opinions on all things PR, from junior account executives through to the CEO. Enjoy. If you'd like to take this conversation to social, you ca...
What should you expect from the first 90 days of your new press office? This week, Arabella and Emma discuss how we approach setting up a press office for a new client. From how to communicate with the client, how to begin media outreach and how to temper expectations, they'll walk you through it step by step. If you have any more questions, or would like to know more about how we work, get in touch at info@rooster.co.uk . You can also find us across social @roosterpr....
In this episode of We are pr., Baillie Horwood and Charlotte Wright discuss Rooster's busy year of press trips, the press trip process, and what to watch out for if you're organising a press trip of your own. With 250 features from 106 journos and influencers courtesy of trips to 10 countries, the results speak for themselves. From picking journalists or influencers, planning a press trip itinerary, and managing the trip in destination, they've got tips and tricks for everything. Stay tuned for ...
In this episode of We are pr, Yasmine Triana and Natalie Garland chat through our walking, talking work with the Dream Trees during Light Night Leeds for Vastint UK's Aire Park development. From the brief to the brainstorm to the results, Yasmine and Natalie talk through our thought process, lessons we learned on the ground, and how chuffed we were with the final product. Stay tuned for new episodes of We are pr every fortnight.
In Rooster's inaugural podcast, our founder and CEO, Henry Hemming, and Managing Director, James Brooke, introduce the history of the agency and what to expect from Rooster as we celebrate our 20th anniversary this week. Hear from Henry and James discussing Rooster's history and look forward at the agency's new branding, strapline, and target markets, plus announcing the launch of our sustainability practice. Stay tuned for more on the 'We are pr.' podcast every fortnight. Hosted by members of t...
"There's room for anyone and anything on the Internet." This week, Senior Account Executive Elsa Findlay chats with Social Media Manager Zac van Manen about growing up online, his career in digital, and finding good projects to work on.
"So, why PR?" This week, Senior Account Manager Jo Kendall chats to Associate Director Julie Aguilera Kemp about her storied career from Madrid to Rooster.
