London & Partners' Approach To Pandemics

When your organisation’s business objective is to promote London’s diverse offering to an international audience, in order to attract visitors and help grow London’s economy, how do you adapt when a global pandemic hits?

In this episode of We are pr. we spoke with Feeroza Patel, Head of Corporate Communications and Public Affairs at London & Partners, who tells us of the innovative virtual and hyper-local campaigns the organisation launched in the wake of the pandemic.

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