Wantrepreneur to Entrepreneur | Start and Grow Your Own Business - podcast cover

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Brian Lofrumentowww.thewantrepreneurshow.com
Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at the age of 24, and now helps thousands of entrepreneurs from around the world grow, automate, and scale their businesses by implementing high-converting marketing strategies and systems into their businesses. Visit the show online and get a free copy of the book, Wantrepreneur to Entrepreneur, at TheWantrepreneurShow.com. Our show is made possible by the financial, time, and knowledge contributions of our amazing guests. Together with the Wantrepreneur to Entrepreneur host and team, our guests believe in the power of entrepreneurs lifting up other entrepreneurs, and their contributions make it possible for us to reach wantrepreneurs and entrepreneurs all over the world.

Episodes

655: Mastering the art of leadership, uncovering blind spots, and GROWING w/ Michelle DeStefano

On today’s episode of The Wantrepreneur to Entrepreneur Podcast we’re joined by special guest Michelle DeStefano, the CEO and Founder of Soar Career Coaching. Michelle has an extensive background in nursing roles, including serving as a Chief Nursing Officer. With her wealth of experience, she now helps healthcare leaders transform into high-performing executives. In today's episode, Michelle dives deep into the importance of 360 evaluations in organizations, the power of transparency and person...

Aug 23, 202331 min

654: Questioning your beliefs and unlocking your potential w/ Barbara Boselli

In this episode we’re joined by special guest, Barbara Boselli, founder of BNOW. Barbara is a powerhouse when it comes to empowering individuals and corporations to navigate high-stress environments and find meaning and purpose in their work. With her extensive background in leading teams in Fortune 100 companies and her expertise in emotional intelligence and mindfulness, Barbara has taught at prestigious organizations like Google, the World Bank, and the Kellogg School of Management. She has a...

Aug 21, 202338 min

652: ACTION SATURDAY (setup your email signature!)

This is a VERY often overlooked piece of high-visibility real estate, so in today's episode we're talking about the importance of setting up your email signature AND some tools that can make your life easier (and your signature more professional!).

Aug 19, 20235 min

651: From idea to innovation to INVENTION and launching w/ Aimee Roberson

In today's episode, we're joined by a special guest, the talented inventor and entrepreneur, Aimee Roberson. Aimee has an incredible journey to share with us, from her background in media relations to becoming an empty-nester and eventually diving headfirst into the world of entrepreneurship. She invented a groundbreaking product called DryMeister, a drying tool for those hard-to-reach containers we all struggle with. We dive into Aimee's journey of bringing her product to market, from patenting...

Aug 18, 202339 min

650: Redefining the rules to see opportunity EVERYWHERE w/ Linette Montae

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes special guest Linette Montae, an integrator and visionary with a unique perspective on business strategy and mindset. Linette shares her insights on being a "100 percent unicorn" and harnessing the power of both sides of the brain. She discusses the importance of authenticity and challenging societal norms to discover one's true desires and passions. Linette also dives into the topic of visibility and of...

Aug 16, 202341 min

649: Following your heart and stepping into your entrepreneurial spirit w/ Max Martinez

In today’s episode of The Wantrepreneur to Entrepreneur Podcast, we are joined by the amazing Max Martinez. Max is not your average entrepreneur. From breaking records on the football field and starting successful companies, to designing professional soccer jerseys and running for mayor, Max has done it all. In this episode, Max shares his unique and powerful advice for aspiring entrepreneurs. He emphasizes the importance of jotting down ideas and nurturing them over time, comparing it to planti...

Aug 14, 202335 min

648: THE HARD STUFF.

In today's episode we'll talk about the importance of doing the hard stuff, whether in life or in business.

Aug 13, 202315 min

646: Copywriting the HUMAN way for MORE than 1% conversions w/ Jenni McKinnon

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews guest Jenni McKinnon, the founder and CEO of WP Pros(e). Jenny shares her insights on writing for the web, the importance of empathy in sales and marketing, and the power of adopting a conversational tone with customers. They discuss the mindset shift needed to write copy from the customer's perspective, as well as the technical aspects of web development and writing. Together, they emphasize the impor...

Aug 11, 202343 min

645: The power of INTENTIONAL and MEASURABLE marketing (rather than hope!) w/ Alejandro Aguilar

In today's episode, host Brian Lofrumento sits down with special guest Alejandro Aguilar, founder of RestoStrategy and an expert in marketing for the restaurant industry. Alejandro brings a wealth of experience and knowledge to the table, with almost 30 years in the industry and a passion for helping restaurants thrive. Together, they delve into the world of entrepreneurship and discuss the importance of intentional and ROI-driven marketing strategies. Get ready to discover the secrets behind ef...

Aug 09, 202350 min

644: UNLEASHING your message across multiple channels w/ Gina Arcediano

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Gina Arcediano, the founder and CEO of Unleash Advertising & Advocacy. With over 25 years of experience in media business development and marketing, Gina is an expert at helping people unleash their messages. Brian and Gina delve into the importance of community engagement in today's digital world and how businesses can align with nonprofits for mutual benefit. They also discuss the significance ...

Aug 07, 202337 min

643: We NEED to be losing MORE for FUTURE winning opportunities!

In today's episode we'll talk about the game of life and entrepreneurship and how wins and losses can't be measured by the same magnitude. We'll be discussing an inspirational post found on Reddit by the user u/ WoOoOoOoShHhHh . Find the original post here within r/GetMotivated ....

Aug 06, 202315 min

642: ACTION SATURDAY (go phone free!)

In today's episode we'll talk about the powers and benefits of leaving your phone at home for a half day or even a full day and how that can unlock new levels of performance in your life and entrepreneurial journey.

Aug 05, 20237 min

641: Finding CALM within the CHAOS and clutter w/ Stephanie Shalofsky

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by guest Stephanie Shalofsky, founder of The Organizing Zone, to discuss effective organization and its importance in achieving personal and professional goals. Drawing on her 15 years of experience, Stephanie emphasizes understanding client challenges and developing appropriate systems for workflow management. She shares about virtual organizing sessions using Zoom, where clients are coached on decisio...

Aug 04, 202334 min

640: Starting an Amazon FBA business in 2023 and beyond w/ Jon Stojan

On the latest episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento and founder of First North Marketing, Jon Stojan, discuss strategies for successful selling on Amazon. The conversation underscores the importance of a strong product, managing reviews, and prioritizing sales velocity over immediate profits. Emphasizing the value of Amazon's pay-per-click platform, Jon shares strategies such as using inserts for review generation, optimizing Amazon SEO, and leveraging high-...

Aug 02, 202337 min

639: Social media success the SIMPLE (and social) way w/ Emma Wihtol

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Emma Wihtol, the founder of Frame Marketing, for a conversation about social media growth. Emma shares her expertise in various marketing aspects, including social media, audience growth, content that converts, and influencer outreach. In this conversation we tackle the challenge of attracting new audiences and underscore the value of human connection, even in business-to-business relationships. ABOUT EM...

Jul 31, 202335 min

638: NOTHING IS WORKING!

In today's episode we're going to be addressing that nagging feeling that ALL entrepreneurs experience from time to time when it feels like nothing is working.

Jul 30, 202322 min

637: ACTION SATURDAY (identify the domino... and then STICK TO IT!)

In today's episode I'll share with you my good friend Marc Zimmermann's favorite piece of advice: make an appointment with yourself! We'll talk about identifying your domino task and the actions that go along with it, and then the importance of putting it in your calendar so that it gets done this week and you have some big wins and forward progress and momentum seven days from now!

Jul 29, 20234 min

636: Picking the right TALENT and building the right TEAM w/ Kelly Gust

In this episode of The Wantrepreneur to Entrepreneur Podcast, Brian Lofrumento interviews Kelly Gust, the founder and CEO of HR Full Circle. Kelly shares her expertise on various topics such as hiring, employee engagement, team dynamics, and career growth. She emphasizes tailoring strategies to different personality types and taking the time to understand their preferences and behaviors. Kelly advocates for engaging job advertisements and treating employees as humans during the onboarding proces...

Jul 28, 202338 min

635: A PERSONAL brand in a digital world beyond JUST your business w/ Shelly Peterson

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Shelly Peterson, founder and CEO of Promoting Me LLC. Shelly is a personal branding expert and shares her insights on standing out in any industry. They discuss the importance of personal branding and how it can transcend individual businesses and last a lifetime. Shelly also talks about the significance of incorporating personal stories into your brand and the need to overcome negative self-talk and fea...

Jul 26, 202339 min

634: IMMERSION and flow state to build your unique brand (in ONE week!) w/ Callie Kerbo

On this episode of The Wantrepreneur to Entrepreneur Podcast, Brian Lofrumento sits down with Callie Kerbo, founder of Honeycomb , who developed a unique approach called "Brand in a Week." Callie shares her process for achieving a flow state while working and how it helps minimize resistance in her work. The conversation also dives into the importance of finding your unique style and values-aligned team, as well as the benefits of failure and giving room for growth. Listeners will gain key takea...

Jul 24, 202346 min

633: THIS IS UNCOMFORTABLE.

In today's episode we're going to get realllllly deep and personal about confronting the things that we need to uncomfortably question, analyze, and change in order to start changing our lives, our businesses, our relationships, our finances, our health, and our results.

Jul 23, 202317 min

631: How small businesses can have an entire IT team supporting their growth w/ David Walsh

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with accomplished IT professional David Walsh to talk about his journey in the tech sector and his company, VendorITOps. David emphasizes the importance of efficient technology for small to medium-sized businesses and startups, and shares his company's goal of helping businesses understand their tech problems and feel the benefits of an outsourced IT support team. The conversation focuses on workflow im...

Jul 21, 202338 min

630: Crafting brand-defining PEAKS to create a customer experience (and loyalty!) w/ Matt Egol

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes guest Matt Egol, founder of JourneySpark Consulting, to discuss how to generate the right insights to guide brand, innovation, and experience design. Matt is a recognized thought leader in the experience management space with over 25 years of consulting experience. The discussion focuses on the importance of customer experience (CX) in businesses, from designing peaks in the experience to aligning campai...

Jul 19, 202338 min

629: Being an ENTREPRENEUR vs being a CEO w/ Carl J Cox

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Carl J Cox, CEO and founder of 40 Strategy, to discuss the difference between being an entrepreneur and being a CEO. They dive into the importance of strategic planning and having a well-defined goal, as well as the need for adaptability when unexpected situations arise. They touch upon the issue of New Year's resolutions and how to avoid failure by having a destination mindset and working on goals i...

Jul 17, 202346 min

628: Abraham Lincoln's wisdom for us about getting what we want!

In today's episode we'll talk about Abraham Lincoln's powerful quote: “You can have anything you want if you want it badly enough. You can be anything you want to be, do anything you set out to accomplish if you hold to that desire with singleness of purpose.” Shout out to my 5-year-old niece and nephew (Savannah and Landon) for the intro to today's episode!

Jul 16, 202314 min

626: The art of tidying up in BUSINESS and LIFE w/ Monica Hyde

On this episode of The Wantrepreneur to Entrepreneur Podcast, professional organizer Monica Hyde joins host Brian Lofrumento to discuss the benefits of a minimalist lifestyle and intentional organization. They touch on popular approaches such as Marie Kondo's method and highlight the importance of digitization for preserving memories. The episode also covers the use of technology in organizing spaces and why transitioning to a digital format is crucial. The takeaway from this episode is that con...

Jul 14, 202336 min