On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews James Maxwell, the CEO of The Social Seeds, a full-stack marketing agency that focuses on organic sustainable growth through social media marketing. They discuss the importance of having a goal and plan in place, using reverse engineering to break down steps and prioritize tasks, and finding a good balance between budget, time, and goals for sustainable growth. The guest shares his background as an ent...
Jul 12, 2023•45 min
On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with Kristen Brun, an executive leadership coach with 15 years of experience in advertising tech and marketing. Kristen's unique approach combines business and leadership frameworks with principles from improv theater to help her clients accelerate their impact. They discuss the impact of improv on personal growth, team dynamics, and business trajectories, as well as the importance of self-grace, failur...
Jul 10, 2023•41 min
In today's episode we'll talk about why it seems like everyone else find success to come with such ease and how we can learn from their stories and strategies to write our own success path.
Jul 09, 2023•23 min
Pearl Michalson a military veteran with over 20 years of combined career experience helping people use their voice in complex situations and advising team leaders on how to support those voices. It's about more than that for her. As someone who is solutions oriented she has a B.A. in Organizational Communication and a Master's in Organizational Leadership with a strong emphasis on servant leadership. She was in the PBS documentary the last artifact, and once advised the previous Mayor of the Cit...
Jul 08, 2023•7 min
On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento brings on President of Breakthrough Strategies Group, Thomas Chappell, to discuss everything from identifying growth opportunities to attracting the right audience. In this episode, listeners will learn about the importance of having valuable bait, understanding revenue concentration, practicing leadership, and becoming a futurist. The podcast will also cover fresh insights from Thomas that listeners may not be a...
Jul 07, 2023•40 min
On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Pearl Michalson, a military veteran and expert in helping individuals find their voice in complex situations. They discuss the importance of unlocking the voices of employees and clients, recognizing body language cues, and considering different perspectives. They also touch on the topics of mental health, conflict resolution, and building common ground to create a positive work environment. Listener...
Jul 05, 2023•44 min
On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento speaks with storytelling expert Hari Kumar about using storytelling in marketing. They share personal experiences and insights into the power of relatable storytelling, and give tips on how to build and grow storytelling skills. The episode covers various aspects of storytelling, including finding inspiration, adding detail, and using supporting characters. They also discuss the importance of intentionality and p...
Jul 03, 2023•51 min
In today's episode we're going to talk about the ONE ingredient behind every entrepreneurial success story that we NEVER talk about.
Jul 02, 2023•18 min
Dr. Jared Sinclair is the Founder and CEO of Sinclair Performance Institute ®, where he provides performance improvement, change management, leadership development, and capacity-building solutions for individuals and businesses. Dr. Sinclair is an accomplished scholar-practitioner with over 25 years of experience leading, managing, and directing specialized teams across various industries, and with a Doctorate in Organizational Change and Leadership and an M.B.A. in Financial Management, Dr. Sin...
Jul 01, 2023•5 min
In this episode we're joined by the analytical and brilliant Duan Uys, CEO and founder of Qubix Data Solutions , to talk about the power of data in business decisions and emerging technologies. We'll delve into how data can be used to augment business decisions and the limitations of technology like AI. Our conversation today also touches on the importance of unbiased data and considering context in data analysis. Duan also shares insights on deploying no-code software programs, integrating AI t...
Jun 30, 2023•49 min
On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews Dr. Jared Sinclair, founder of Sinclair Performance Institute. Jared shares his expertise on improving performance within businesses, including developing systems, building capacity, and implementing metrics to track progress. We explore the importance of accountability and assessing areas of deficiency in order to reach goals. Jared also discusses his experience working with nonprofit organizations an...
Jun 28, 2023•43 min
In today's episode we're joined by the energetic and talented Alma Pantaloukas, the founder of Ritual Thrive and a digital media industry expert with 10 years of experience, to discuss content creation and marketing strategy. Alma shares her journey from being a social media coordinator at LaCroix to creating her dream business, emphasizing the importance of a customer-centric approach in content creation and community management. She provides tips on creating effective content calendars, identi...
Jun 26, 2023•45 min
In today's episode I'll share with you the SINGLE most important question that I ask myself at the end of every week, month, quarter, and year to ensure that I move forward in the direction of my goals.
Jun 25, 2023•17 min
ABOUT LIZ Liz Lilly — she loves building brands. She cares deeply about how brands think strategically and how brands show up daily. With over a decade of marketing and brand management experience, she’s the Founder and Principal Brand Consultant at Lilly View LLC. She helps clients as big as billions to clients as small as start-ups elevate their brand. Like any good brand consultant, she’ll help you define why you’re here, where you’re going, and who you’re talking to. She’ll also help turn st...
Jun 24, 2023•7 min
In today's episode we sit down with the incredibly talented Greg Reitman, CEO of the Icon Agency , a full-service agency for online coaches and entrepreneurs. Greg shares how he and his wife started the agency in 2020 to help new coaches build an online business by offering a six-month sprint program with intensive sessions, business blueprints, coaching, accountability, project management, and access to expert collaborators. He believes building an authentic personal brand and transparency in m...
Jun 23, 2023•45 min
In today's episode of The Wantrepreneur to Entrepreneur Podcast we dive into the importance of branding and how it doesn't have to be a complicated process. Our guest, the enthusiastic and brilliant Liz Lilly (founder of Lilly View ), shares her experience in distilling a brand's purpose and direction into a few key phrases, leading to consistency in messaging across all touchpoints. We discuss the importance of repetition, networking, and the iterative process of branding. Liz emphasizes the ne...
Jun 21, 2023•49 min
In this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant and insightful Dr Zachary Ginder, co-founder of Pine Siskin Consulting . Dr Zachary is a long-time entrepreneur himself, which helps him go deep into discussing the many challenges and moments of uncertainty that all entrepreneurs face, including how to enable our inner champion to become the voice that drowns out our inner critic. During this episode we'll go deep into the concept of "automatic thoughts"...
Jun 19, 2023•51 min
In today's episode we'll talk about all the ORDINARY things that fast-growing companies are doing that separates them from the companies and entrepreneurs who fail to ever become EXTRAORDINARY.
Jun 18, 2023•16 min
In this Action Saturday episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source ) where he'll reveal how ANYONE can "funnel hack" successful companies and marketing campaigns using FREE tools that are accessible to anyone! Alexander Biega started out as a nonconformist kid with an entrepreneurial spirit who dropped out of high school and got into landscaping. He eventually went on to get his GED, went to community college, a...
Jun 17, 2023•7 min
In this episode of the Wantrepreneur to Entrepreneur Podcast we're joined by the brilliant and insightful Josh Crouch, founder of Relentless Digital. Josh goes deep into sharing marketing strategies that are powering RAPID growth for service businesses. We'll go deep into topics and strategies ranging from automating customer reviews to dominating local Facebook Groups to understanding how to rank in Google Maps. Josh stresses the importance of having a strong foundation before relying on paid a...
Jun 16, 2023•47 min
On this episode of The Wantrepreneur to Entrepreneur Podcast we welcome Mandy Maleta, founder of Assistant Solutions , to chat about the role of technology in entrepreneurship. Mandy shares her insights on using technology tools to create a white glove customer experience, the importance of scalable technology, and how to identify and fill gaps in your business. We'll discuss examples of popular software like HubSpot and ClickUp, and how to manage touchpoints with clients and leads using a CRM. ...
Jun 14, 2023•33 min
On this episode of The Wantrepreneur to Entrepreneur Podcast, our host Brian Lofrumento is joined by negotiation expert Mark Mirra, founder of the company Aligned . Mark shares his decade of experience in negotiation training and consulting, and his mission to change the way the world negotiates. We cover a variety of topics, including the importance of negotiation in business, the different types of negotiations, and ways to practice and improve negotiation skills. Mark emphasizes the importanc...
Jun 12, 2023•47 min
In today's episode we'll talk about the most valuable lesson I've ever learned as an entrepreneur, and how it happened on a night where I was at my most doubtful and critical.
Jun 11, 2023•19 min
Brian Carmody has led and grown, as owner and president, a small regional manufacturer to nationwide sales that include huge enterprises like the US Veterans Administration, United Health Group, Google, and Amazon. He has led the multimillion dollar company to the Inc. 5000 List of Fastest-Growing Companies three times tripling revenue and lowering the break-even point by a whopping 80%. He’s also authored five books about business growth, and his 300 articles have been featured on Investopedia....
Jun 10, 2023•9 min
Together, Juan Hernandez and Christian Paula co-founded Button Up Media, a Miami, FL-based full-service marketing company specializing in restaurant-focused marketing. Button Up Media assists restaurants in building a strong community around their business by offering the most creative and effective organic social media content. The company also provides paid media strategy and management, website building, newsletter marketing, Google My Business optimization, and print design services. Juan He...
Jun 09, 2023•49 min
On this episode of The Wantrepreneur to Entrepreneur Podcast, we explore how job seekers (and entrepreneurs looking to stand out in a sea of proposals!) can succeed in a highly competitive marketplace. Our guest, Peri Ginsberg, CEO and founder of Workforce Ready Now , shares her insights on how to stand out from the crowd while applying for jobs and in interviews. You'll also hear how employers can ensure the success of entry-level talent by implementing mentorship programs to build confidence a...
Jun 07, 2023•46 min
On this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source ) to talk about the effectiveness and ROI of direct response marketing. Alexander explains how to strategically approach ads by understanding your customers' wants and needs, and shares how focusing on maximizing lifetime customer value is a key factor to a successful campaign. We also dive into the psychology of marketing, including how to use psychological tri...
Jun 05, 2023•46 min
In today's episode we'll talk about very important concepts when it comes to your marketing and messaging, and how embracing basic human behavior and psychology will help your marketing and copy to stand out in a crowded marketplace. We'll be using an excerpt from Seth Godin's book "This is Marketing" to illustrate the importance of this point.
Jun 04, 2023•18 min
ABOUT JON Jon Osting is the Founder of Startup Sales Shop, a company that specializes in helping small businesses and startups in the B2B sector enhance their presence on LinkedIn in an affordable manner. His mission is to enable these businesses to scale up their operations. Through the use of buying intent data, automation tools, and AI, Jon is able to assist small business owners and founders to increase their number of booked meetings with prospects by a staggering 300% week over week. His i...
Jun 03, 2023•5 min
In today's episode we're joined by the enthusiastic and personable Jon Osting to talk about his strategies and approach when it comes to targeted outreach efforts and booking meetings with the RIGHT people. Jon discusses how to effectively use buying intent data to reach potential clients, the importance of a human touch in messaging, and the benefits of combining automation with manual outreach efforts. Additionally, Jon drops some knowledge bombs on how to optimize your LinkedIn page and tagli...
Jun 02, 2023•48 min
