Jan experienced a traumatic cataract from a car accident, with multiple YAG laser procedures. This podcast introduces you to a successful businesswoman before and after vision loss. Enjoy listening to how she transitioned to her new business of credit card processing, where she can add profits to your business twofold: The value of Persistence and how she saved $20,000 in credit card processing fees. For your free evaluation, let Jan know you heard her on Eyes On Profits. JanOsburn.com janosburn...
Mar 02, 2021•17 min•Season 5Ep. 2
This podcast introduces leadership in terms of the team. How do you show up in organizations? Whatever role you play, hopefully you own that role. In this episode, I introduce four roles along with some of my leadership learning experiences. Following this podcast are a line-up of excellent leaders sharing their tips and resources for their success, with their Eyes On Profits.
Feb 23, 2021•26 min•Season 5Ep. 1
Networking is another word for Connecting with a focus on business. Are you maximizing your opportunities to meet and connect with people? Well, let’s start here! Listen to this Eyes On Profits Podcast, and if the challenge applies to you, reach out to me at Katie@5StarEyeCare.com .
Feb 17, 2021•12 min•Season 4Ep. 6
Prior to forced retirement due to vision loss, Dr. Bill was an Optometrist specializing in children and low vision in Santa Monica, California. He is currently on the board of AirsLA and participates in many low vision podcasts and radio shows. Dr. Bill shared his networking tips and business exit strategy in this podcast. Eyes on Profits Host contact information: Katie Friedman Katie@5StarEyeCare.com Organizations: National Federation of the Blind Audio Internet Reading Service of Los Angeles G...
Feb 10, 2021•19 min•Season 4Ep. 5
When : Jan 24, 2021 Guest : Zelda Gebhard Topic : Podcast Interview with Zelda Gebhard, 1st VP of CCLVI. In this podcast, Zelda shares her connection with others at low vision conferences and organizations. I was fascinated to learn about an assistive devices game, audible darts. It reminded me of the competitive bowling games with members of Guide Dogs of Hawaii. Eyes on Profits Host contact information : Katie Friedman Katie@5StarEyeCare.com CCLVI Social Media : Find on Facebook Follow on Twit...
Feb 02, 2021•17 min•Season 4Ep. 4
Jessie and I talk about making connections as she moves from the sighted world to the low vision to no vision world. Prior to our interview, I taught her what I've learned about Podcasting. She is now sharing her journey as she expands her new business. She can be contacted at: jessiewolinsky@gmail.com For more information about low vision to no vision, contact Katie@5StarEyeCare.com
Jan 26, 2021•15 min•Season 4Ep. 3
Now that you met Roy Harris in the previous episode, this continuation of the interview will make sense. Making a career from something you love doing, laughing so hard that you can taste tears, and making lemonade from obstacles we face — that's life. This episode checks in with reality, mine and yours. Welcome business owners, entrepreneurs, eye care professionals, sighted, low vision and no vision listeners to Eyes On Profits, Series 4.
Jan 23, 2021•16 min•Season 4Ep. 2
Finding a business mentor or coach could make the difference between having an ordinary or extraordinary business. You might recognize some names. My mentor, Roy Harris, was mentored by W. Clement Stone, who mentored Napoleon Hill. Coach Roy works with International Business Sales speaker Eric Lofholm in providing educational material and masterminds for their Protégé clients. These men coach me through Zoom, FaceBook, YouTube, and email as part of their HUB of social media means of doing busine...
Jan 19, 2021•20 min•Season 4Ep. 2
How are you doing with your New Year’s Resolutions? How about New Year’s Goals? I’ve been challenged in both arenas! And I have an explanation that can be narrowed down into one word. Enjoy the first podcast of the new year.
Jan 17, 2021•17 min
As we round the corner of a challenging year, I reflect on my new direction as an Optician, and new skills learned regarding language. Primarily, I reflect on where to put the adjective when describing a person. For instance: a 'blind person' becomes 'a person with low vision or no vision', or a 'deaf person' becomes 'a person with hearing loss.' I reflect on change, such as starting podcasting just a few months ago, as recommended by a mentoring program. Next year, I plan to develop my social m...
Dec 31, 2020•11 min
It's a time of reflection, of ourselves and our businesses. Have you started the process of your personal and business inventory? It's time to count... What can you let go of? What can you open, allowing a space to receive? I'm letting go of unused stuff that was once valuable to me. Physical and mental stuff that is now dead weight. I'm opening the space to working with new people in adding value to their lives.
Dec 29, 2020•12 min
How does your end of year look? My podcast career in review. A tip for doctors and consumers. The idea behind the title, Eyes On Profits. Let me know what you think. Katie@5StarEyeCare.com
Dec 26, 2020•8 min
Concluding our series on Low Vision No Vision, guests Dianna Jones and Christine Chaikin join me in an informative and insightful conversation about “Connecting.” We cover a broad scope of how the three of us got connected, how one connects (or doesn’t connect) with their doctors, and how to connect with resources in the blind community. I prefer using 'Low Vision to No Vision' rather than 'Blind' because as one’s light fades or becomes very fuzzy, there is a fear associated with the word blind....
Dec 18, 2020•46 min•Season 3Ep. 6
Once a person becomes blind, there are several resources in terms of hardware and software resources. Blind at birth, Tammy Robar is joining me as a person who proficiently uses all types of no vision low vision devices. She shares a personal experience that triggered the hairs in my neck to stand out. Doctors, you have a profound affect on your patients lives, besides vision.
Dec 15, 2020•24 min•Season 3Ep. 5
I’m enjoying interviewing all these dynamic women, and today’s guest is no exception. Tonya’s story of how she took a negative situation and turned it into an entrepreneurial business venture.
Dec 10, 2020•34 min•Season 3Ep. 4
When someone is low vision, and considered blind, they still can see. According to Scheiman, Scheiman, and Whittaker (2006): “Low vision is a condition caused by eye disease, in which visual acuity is 20/70 or poorer in the better-seeing eye and cannot be corrected or improved with regular eyeglasses.” Hence, when one is diagnosed with being blind, it doesn’t mean no light perception!
Dec 08, 2020•6 min
Dr. Richard networks with Ophthalmologists and Traumatic Brain Injury doctors at the local hospitals for referrals to her low vision practice. My experience with her demonstrates the value of active and creative networking, all under the umbrella of compassion and a true interest in making a difference for her patients and the low vision community.
Dec 03, 2020•18 min•Season 3Ep. 2
While in optical college, I wrote a paper on Low Vision Aids. Since then, I have always incorporated magnifiers in optical shops I managed. Recently, I gave a presentation to high school English students answering the question, “What is 20/20”. We also discussed blindness. This episode is an intro to the topic Low to No Vision.
Dec 01, 2020•16 min•Season 3Ep. 1
Last week I missed a podcast due to a temporary move, so today I’m giving you a bonus. First, when I mention brands, websites or companies offering services, I’m doing so from my perspective. I have not been paid by any of these companies to mention their names, nor do I have a vested interest in any of these companies, or anything like that. So when I mention a brand, that is just my experience. If I don’t mention a brand, and you would like me to include your brand in my podcast, contact me at...
Nov 30, 2020•6 min
Cases are practical and can add value to your practice if one wants to market them. Other items such as readers and sunglasses can be viewed the same way. Consider how you promote your optical department, then consider a marketing budget for that that compliments your goals for that department. Think of accessories as the ‘would you like to supersize your order?’
Nov 26, 2020•25 min•Season 2Ep. 6
Trunk shows are another avenue that adds profits from the optical department to the eyecare practice. A well-coordinated and executed event is also fun. This podcast lays out ways to create and orchestrate a profitable event for everyone involved. The value it adds to your patients in the form of purchasing frames they love, plus the free gifts, adds profits to your Ophthalmic practice.
Nov 19, 2020•21 min•Season 2Ep. 5
In this episode, I drop some huge tips on opportunities to bring in more revenue and value to the practice and value to your patients. Similar to the last episode of introducing frame board management based on the NOSE factor, this episode takes a twist on accessories and security.
Nov 12, 2020•12 min•Season 2Ep. 4
Optical Dispensary – How optical focused and directed are your demographics? This episode introduces different ways of looking at frame board management, bridging the exam and the frame inventory. Have you run the numbers lately?
Nov 10, 2020•17 min•Season 2Ep. 3
During an interview with Robert Nunziato and Esti Ross from Sunbit, they share a point of sale service that offers credit to patients in an easy, non-invasive, and friendly format. They describe how this is a win-win scenario, where the patient proudly pays for upsells, allowing instant profits into the doctor’s practice.
Nov 05, 2020•29 min•Season 2Ep. 2
This episode explores the value to Ophthalmologist and Optometrist of dispensing eyewear. It includes the role the optician(s) have in that value ladder too.
Oct 29, 2020•17 min•Season 2Ep. 1
Episode 6 is the last of the introductory episodes. This episode addresses 7 insights to increasing profits in an Ophthalmology Practice from the analogy of the eyeball: · Sclera – The structure of your business. How do patient customers find you? · Cornea – What do your patient customers see once they open the door for the first time? · Anterior & Posterior Chambers – How are patients received by the receptionist as they flow from checking in to the waiting room to the exam chair? · Iris/Pu...
Oct 27, 2020•16 min•Season 1Ep. 6
How is your money working for you? Do you know what your staff does? Do you know this because they tell you in a staff meeting? Great. You also know because there is a profit and loss statement indicating where the money is or isn’t flowing. Right? Maybe not. This Podcast episode explores scenarios where if one watches their employees for 15 minutes, much could be learned how their time is being leveraged by that employee. Remember: Time is an asset.
Oct 23, 2020•25 min•Season 1Ep. 5
I was given an assignment à Publish. I could choose between a few different Platforms. I chose Podcasting. I watched the Podcast lessons, I read the hand-outs, I listened to the webinar Q&A’s and I sat frozen in my chair. This inability to take action cost me time and money. May you learn from this lesson, take action, and accept the failure as correct and continue.
Oct 20, 2020•14 min•Season 1Ep. 4
I feel your pain when it comes to Insurance – we have become a society where we can’t live with it and we can’t live without it. In this Episode: Insurance: The bane of our medical system, I try to add levity to the complexities of insurance billing, introducing multiple perspectives of those actors involved in the billing process. Spoiler alert, the doctor gets paid, the biller becomes the Behind the Curtain as a hero, and the listeners are still awake at the end of the episode.
Oct 15, 2020•18 min•Season 1Ep. 3
Adding a new person to an established business, or even when opening a new business, this person WILL CHANGE the dynamics of your office tribe. Katie introduces the ‘Eyes On Profits’ system, getting clarity on the position being filled, factors affecting who to hire, considering the staff dynamics, and the dynamics of introducing a new person to the tribe. By establishing clear and realistic expectations from the Ophthalmologist and/or CEO, the new hire, the staff, and the doctor can have a posi...
Oct 13, 2020•19 min•Season 1Ep. 2
