Ser. 2, Episode 5: Is there a tiger in your trunk?

Trunk shows are another avenue that adds profits from the optical department to the eyecare practice. A well-coordinated and executed event is also fun. This podcast lays out ways to create and orchestrate a profitable event for everyone involved. The value it adds to your patients in the form of purchasing frames they love, plus the free gifts, adds profits to your Ophthalmic practice.