In today’s episode, MaryLeigh Bliss, the Chief Content Officer of YPulse, dives into the dynamics of social media and its significance for brands aiming to connect with young consumers. Key takeaways: On Beyond TikTok. While TikTok remains a dominant force, your social media playbook isn't solely a TikTok playbook. Young consumers, on average, use six social platforms. The Next Big Thing. Experiment with new platforms ... but don't put all of your eggs into the latest trend basket. All About Aut...
Jan 18, 2024•28 min•Ep. 298
In today’s podcast, global marketing and innovation expert Professor Stefan Stremersch offers insights into a holistic ideation process, balancing customer-centric approaches, diverse ideation sources, and the evolving role of AI. As businesses navigate the innovation landscape, understanding consumer perceptions and strategically implementing generative AI tools can shape the future of ideation and market success....
Jan 11, 2024•28 min•Ep. 297
In today’s episode MaryLeigh Bliss , Chief Content Officer at YPulse , delves into their latest tracking report on young consumers' gaming behaviors, challenging myths and exploring the profound impact of gaming on their lives. Myths Busted: Gaming is a Male-Only Activity. False. Both genders engage in gaming, with 98% of young men and 92% of young women participating. Gamers Are Hardcore Enthusiasts. False. Self-identifying as a gamer doesn't necessarily correlate with how frequently one plays....
Dec 21, 2023•26 min•Ep. 296
In today’s episode William Tincup , President of Recruiting Daily, explores the realm of Applicant Tracking Systems (ATS) and how to navigate them. He highlights the importance of customizing resumes and focusing on skills. Key Discussion Points: What an Applicant Tracking System (ATS) is and how the language you use in your resume influences how you are ranked for recruiters. How you can adjust your resume and LinkedIn profile to help lessen ageism's impact. Why you shouldn’t ‘Spray and Pray’ w...
Dec 14, 2023•28 min•Ep. 295
In today’s podcast marketing expert Martin Schreie r , Head of the Department of Marketing at WU Vienna and Editor in Chief of the International Journal of Research in Marketing, discusses the challenges and opportunities presented by generative AI in academic research and marketing. The discussion emphasizes the need for transparency, human involvement in the creative process, and a thoughtful approach to the evolving landscape of AI in both academia and marketing. Key Points: Transparency in A...
Dec 07, 2023•30 min•Ep. 294
Brands need to understand and adapt to the preferences of Gen Z and Millennials in the evolving social media landscape. YPulse ’s Chief Content Officer, MaryLeigh Bliss , explores young consumers' behaviors on social media and the opportunities for brands. Key Topics: TikTok's Growth: From its beginnings as Musical.ly, TikTok's growth has been extraordinary, with user rates among young people jumping from 5% in 2019 to 53% in 2022. Generational Preferences: TikTok is the preferred platform for G...
Nov 30, 2023•29 min•Ep. 293
Patrick Esposito , author and CEO, illuminates the path to entrepreneurial success. His book, "The Structure of Success," serves as a practical manual for small and mid-sized businesses. In today’s interview he flips the script, diving into failure — and how entrepreneurs can avoid it. Highlights from the interview: Factors leading to Business Failure: Esposito identifies five major causes for small and medium-sized businesses' downfall: Disputes between co-owners. Inability to evolve the busine...
Nov 16, 2023•30 min•Ep. 292
In the ever-evolving field of marketing, the challenge has always been optimizing the marketing mix. We were fortunate to discuss this complex topic with Prof. Koen Pauwels , a renowned marketing expert at Northeastern University and co-founder of the Data Initiative. His insight provided us with valuable guidance on how to approach and refine our marketing strategies. Topics discussed: The Power of a Framework: Input, Throughput, and Output Use a basic framework for marketing mix optimization: ...
Nov 09, 2023•27 min•Ep. 291
In this interview, Dr. Kyle Murray details how sustainable behavior can be effectively promoted through an understanding of values, energy, and consumer experience. By leveraging these insights, we can motivate greater engagement in eco-friendly actions. Key Points: Value and energy dynamics: Sustainable behavior hinges on consumer values and energy level. Grasping this interplay enables us to motivate eco-conscious actions. Energy-effort correlation: High energy levels combined with genuine wil...
Nov 02, 2023•27 min•Ep. 290
In this episode MaryLeigh Bliss , Chief Content Officer of YPulse , shares valuable insights into the media consumption habits of Gen Z and millennials. Some highlights that were discussed: Preferred Content Platforms: Tik Tok might be GenZ’s favorite social media platform, but 63% of young consumers use Netflix weekly and they report that it is their content platform of choice, beating out not only TikTok, but also Disney, Amazon Prime, and Hulu. When forced to pick between streaming services a...
Oct 26, 2023•30 min•Ep. 289
In today's information-rich world, crafting clear and impactful messages is crucial. In today’s conversation Todd Rogers , Harvard University professor of public policy, shares his key principles on how to engage your audience and ensure your message is understood. Here are some of the topics covered: Less is More: Everyone is skimming. Limit word usage and stick to the core ideas. Make Reading Easy: Using simple words and syntax help guarantee that your reader will easily understand what you wa...
Oct 19, 2023•30 min•Ep. 288
In today’s podcast Cortney Harding provides valuable insights into the metaverse, its potential, and the ethical considerations that come with AI, making it a fascinating conversation for anyone interested in the future of technology and virtual experiences. Topics include: Futurist Timeframes : Think in terms of a 5-to-10-year time horizon. Further spans lapse into the realm of science fiction due to unpredictability. Ethical Considerations : Explore ethical implications of recreating loved one...
Oct 12, 2023•29 min•Ep. 287
Gabriella Mirabelli interviews Dr. Nadia Abou Nabout , an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape. Click here for the show notes - where you can find a link to the research paper, published in the IJRM, that holds the formula you need to assess your targeting's true potential!...
Oct 05, 2023•27 min•Ep. 286
In the competitive landscape of brand marketing, understanding and harnessing authenticity is the key to capturing the hearts and loyalty of Gen Z consumers. As our interview with Anastasia Pelot from YPulse reveals, authenticity isn't just a buzzword; it's a potent strategy for connecting with the next generation of consumers. Takeaways include: Authenticity Assessment: To determine brand authenticity, YPulse surveyed a staggering 75,000 people aged 13 to 22. This data was collected over the pa...
Sep 28, 2023•26 min•Ep. 285
”… leadership intelligence and its eight related essentials are not some fuzzy, high-level concepts. Leadership intelligence is about taking deliberate, concrete action steps. That is why we call leadership intelligence an “action sport.” – Doug Lennick & Chuck Wachendorfer, Don’t Wait for Someone Else to Fix It In today’s podcast Doug Lennick and Chuck Wachendorfer discuss their new book, Don’t Wait for Someone Else to Fix It, and some of the essential things people need to do to enhance their ...
Sep 21, 2023•29 min
”It was electrifying. It was wonderful. But it was also anxiety-provoking. It was stress-inducing. It was hell. It was wonderful. And it was hell. … I was in Wonderhell” – Laura Gassner Otting, Wonderhell In today’s podcast Laura Glassner Otting discusses her new book, Wonderhell. Topics include: Who defines success. The importance of practice. The benefit of burning bridges. The power of accountability. Click link to purchase the book https://www.amazon.com/Wonderhell-Success-Doesnt-Should-Abou...
Sep 14, 2023•30 min•Ep. 283
Anthropomorphic products are items or objects that exhibit human-like characteristics, either in appearance, behavior, or personality. These products often feature human traits, such as faces, expressions, or even names, making them relatable and engaging to consumers. In today’s conversation, Dr. Rhonda Hadi, describes her research into anthropomorphic products and what she and her colleagues found regarding how certain cultural traits influence consumer preferences, shedding light on why we se...
Sep 07, 2023•27 min•Ep. 282
“ The marketing people are the ones in a position to be the idea originators, the concept builders, the ones who put the “start” in “startup.” Marketing people understand the marketplace, they understand consumers and they know what those consumers like and don’t like about the way things are going at any given time.” – Allen Adamson, Seeing The How In today’s podcast Allen Adamson , a renowned branding expert, co-founder of MetaForce and author of Seeing The How , brings his unique insights to ...
Aug 31, 2023•27 min•Ep. 282
“What ultimately makes the difference is you and the intentional steps you take to move beyond your comfort zone into your growth zone; be a bridge between people that would otherwise remain separated; and get comfortable with being uncomfortable. The true solution to a better tomorrow is what lies within you today.” – Dr. Randal Pinkett, Data-Driven DEI In today’s podcast Dr. Randal Pinkett discusses his new book, Data-Driven DEI, and some of the practical steps businesses and leaders can take ...
Aug 24, 2023•27 min•Ep. 280
In this podcast Antonin Facatier , Editorial Director for Western Europe at YPulse , discusses the attitudes and behaviors of young consumers across Western Europe. Topics include: The staggering impact of climate change on consumer consciousness and behavior. What happens when economic challenges dovetail with environmental concerns. The nature of racism and social unrest in Western Europe and the lingering impact of World War II. Why, in Western Europe, sabbaticals aren’t just for academics....
Aug 17, 2023•26 min•Ep. 279
In this interview with Christopher Volk , author of The Value Equation , we learn valuable insights into the world of business and wealth creation. As a seasoned entrepreneur and author, Volk sheds light on key aspects that contribute to business success, ranging from value creation and cash flow management to the evolving landscape of industries. Topics include: The importance of a well-defined business model. Why cash flow management is so crucial for business success. Three business efficienc...
Aug 10, 2023•28 min•Ep. 278
Today we’re speaking with Annetta Grant , an assistant professor of markets, innovation, and design at Bucknell University, about crowdsourcing and its impact on consumer experience and innovation. The interview delves into the definition of crowdsourcing, its benefits and risks, and its connection to organizational justice and community dynamics within crowdsourcing initiatives. The conversation interview sheds light on the complexity of crowdsourcing initiatives, the significance of fairness i...
Aug 03, 2023•34 min
The impact of inequity in access to capital is a perpetuation of socioeconomic disparities, hindering the growth and success of marginalized individuals and communities. This systemic imbalance further widens the wealth gap, limiting opportunities for upward mobility and stifling overall economic progress. In today's episode, we engage in a thought-provoking conversation with Meralis Hood, the CEO of Entrepreneurship for All (EforAll), a non-profit organization with a mission to accelerate econo...
Jul 27, 2023•25 min•Ep. 276
In today’s episode Dan Coates , YPulse ’s CEO, delves into how, two years post pandemic, young consumers are feeling about IRL and virtual experiences. Topics include: Why in-person experiences are back with a vengeance. What phigital means and why it’s an opportunity for brands. The mindset shift that’s behind where young consumers are spending their money....
Jul 20, 2023•26 min•Ep. 275
Effective communication plays a critical role in navigating the complexities of interpersonal relationships, business transactions, and crisis management. In today’s podcast Michael Maslansky , CEO of maslansky + partners , delves into the importance of effective communication and the challenges it poses in various contexts. Topics include: The gap between what we say and what they hear . Why aligning to your audiences’ perspective can help you overcome communication challenges. Why context and ...
Jul 13, 2023•28 min•Ep. 274
In a world where sponsorship can play a vital role in brand building, marketers often fail to understand how to maximize its effectiveness. Today we’re speaking with Marc Mazodier , Professor of Marketing at ESSEC Business School, whose academic research focuses on brand management and marketing communication efficacy. Our conversation explores how sponsorship works, why it works, and how to make the most of it. Topics include: Why sports sponsorship delivers a lot of bang for the marketing buck...
Jul 06, 2023•21 min•Ep. 273
In the realm of fan engagement, SuperQuickQuestion , created by Dave Benson , has revolutionized the way fans interact with their favorite teams and players. Through their unique platform for one-on-one video chats, they have redefined fan engagement, offering a direct and unparalleled level of communication and connection. Key Issues Discussed in the Interview: Discovering the gold mine in solving business frustrations. The transformative power of truly listening in an initial sales meeting. Th...
Jun 29, 2023•30 min
In today’s episode Tori D’Amico , YPulse ’s editorial coordinator, analyzes their latest survey on young consumers, news consumption, and trust. She delves into where young consumers source their news and the factors that drive their preferences. Topics include: Why 'pivot to video' shouldn't be an industry punch line. Why your SEO team is so important. Why journalists are so important for the marketing of news brands. Why local appeal might be less about geography and more about consumer identi...
Jun 22, 2023•23 min•Ep. 271
In today’s podcast Peter Sisson discusses the ever-increasing prevalence of digital misinformation and what he hopes his latest company, CertifyIt , can do to help stop it. Topics include: How CertifyIt is developing advanced technologies, leveraging artificial intelligence and blockchain, to verify the authenticity and integrity of digital content. Why providing a way to verify the content we consume will restore trust in the digital realm and contribute to a more reliable and transparent infor...
Jun 15, 2023•29 min•Ep. 270
Personal.ai offers a unique and personalized communication experience, driven by individual data and user control. With a focus on privacy and the ability to adapt and expand its capabilities, Personal.ai is set to revolutionize the way we interact with AI technology and our own digital personas. In our interview Suman Kanuganti , CEO of Personal.ai, explores the fascinating realm of personal artificial intelligence (AI) and its potential impact on communication. Here are the key highlights: Per...
Jun 08, 2023•29 min•Ep. 269
